| Category | Marketing and Communication |
|---|---|
| Type | Guideline |
| Approved by | Vice-Chancellor, June 2003 |
| Date Guideline Took Effect | 1 July 2003 |
| Last approved revision | 13 February 2015 |
| Sponsor | Deputy Vice-Chancellor (External Engagement) |
| Responsible officer | Director, Marketing Services |
Please note that compliance with University Guidelines is expected in normal circumstances, and any deviation from Guidelines – which should only be in exceptional circumstances – needs to be justifiable.
Purpose
The purpose of the Brand Guide is to provide a clear guide to ensure that the University's visual image and impact are as strong as possible and are seen to have integrity and meaning.
Organisational scope
University-wide.
Content
Related policies, procedures and forms
Contact for further information
If you have any queries regarding the content of this policy or need further clarification, contact the
Senior Strategy and Policy Adviser
External Engagement
Email: adviser-ee@otago.ac.nz