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Marketing and Communications Division

Library bookshelf

Overview

The Marketing and Communications Division is responsible for the development and implementation of an integrated University strategic marketing plan; managing the University's web environment; conducting market research; coordinating and managing marketing and promotional activities; and developing the University's unique brand and image.

The Liaison Office coordinates the visits of the University's liaison officers to all secondary schools in New Zealand. Liaison officers advise students of their options for study and highlight other aspects of university life.

The Communications Section provides media advisory services for divisions, schools and departments as well as acting as the first contact for external media, providing press releases and up to date contacts.

Marketing Services is responsible for developing the University's advertising strategy, and designing and implementing tactical advertising and promotional activities; producing the University's flagship publications and ensuring the consistency and cohesiveness in all publications across the University; providing a University presence at educational expo's, careers forums and promotional events throughout New Zealand and Australia and organising other major University events including the Inaugural Professorial Lectures; and provides an in-house graphic design service.

The Auckland Centre and Wellington City Office are a resource base for prospective and existing students to the University including undergraduate, postgraduate, international, summer school and distance learning. The Centres provide teaching, meeting, conference and IT support facilities to support the University’s academic programmes and other events. The Centres are also a base for the University’s Liaison Officers in the North Island. The Auckland Centre also hosts a postgraduate programme in Dietetics and a Dental Bridging short course. Summer School papers are run at Auckland and Wellington. The Centre management are also being responsive to employer and industry needs by strengthening relationships between the University, industry and employers.

Web Services manages the University's Web Office and web environment and is accountable for the strategic overview, management, development and design of the websites in the web domain and the aligned web presence and environments. Web Services provides information via the website about all aspects of the University and the courses and services it provides as well as providing expertise and assistance to the wider University community.

For further information

Tel 64 3 479 5730
Fax 64 3 479 8264
Email mc@otago.ac.nz