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BDBA909 New Thinking in Marketing Theory

Major changes to our understanding of how marketing works and the ways in which consumers behave.

This paper focuses on the implications of state of the art marketing theory and how it both influences and responds to societal well-being, the environment and consumer behaviour. It includes the importance of evaluating and critiquing both marketing theory and practice and the response of consumers to their perceptions of marketing.

Paper title New Thinking in Marketing Theory
Paper code BDBA909
Subject Business Administration
EFTS 0.1667
Points 20 points
Teaching period 1st Non standard period (8 May 2017 - 30 June 2017)
Domestic Tuition Fees (NZD) $1,286.42
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Limited to
Limited to: DBA
Notes
This paper includes a compulsory on-campus component
Contact
otago-dba@otago.ac.nz
Teaching staff
To be confirmed.
Teaching Arrangements
Taught online through Blackboard
Textbooks
Readings will be made available through Blackboard.
Graduate Attributes Emphasised
Interdisciplinary perspective, Lifelong learning, Critical thinking, Environmental literacy, Global perspective, Cultural understanding, Ethics, Research, Communication, Information literacy.
View more information about Otago's graduate attributes.
Learning Outcomes
Students who successfully complete the paper will gain
  1. A highly develop ability to critically analyse current issues in marketing theory and relate the relevant literature to particular problems or challenges facing business
  2. A highly developed ability to present ideas logically and persuasively to a wide audience using both written and oral means
  3. A highly developed ability to critically evaluate patterns of consumer behaviour and understand the relationship between marketing and consumers and, as a result of this ability and understanding, be able to provide recommendations to organisations in terms of developing appropriate and sustainable marketing programmes

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Timetable

1st Non standard period (8 May 2017 - 30 June 2017)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

Major changes to our understanding of how marketing works and the ways in which consumers behave.

This paper focuses on the implications of state of the art marketing theory and how it both influences and responds to societal well-being, the environment and consumer behaviour. It includes the importance of evaluating and critiquing both marketing theory and practice and the response of consumers to their perceptions of marketing.

Paper title New Thinking in Marketing Theory
Paper code BDBA909
Subject Business Administration
EFTS 0.1667
Points 20 points
Teaching period(s) 1st Non standard period (7 May 2018 - 1 July 2018), 1st Non standard period (7 May 2018 - 1 July 2018)
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Limited to
Limited to: DBA
Notes
This paper includes a compulsory on-campus component
Contact
otago-dba@otago.ac.nz
Teaching staff
To be confirmed.
Teaching Arrangements
Taught through seminars and online through Blackboard
Textbooks
Readings will be made available through Blackboard.
Graduate Attributes Emphasised
Interdisciplinary perspective, Lifelong learning, Critical thinking, Environmental literacy, Global perspective, Cultural understanding, Ethics, Research, Communication, Information literacy.
View more information about Otago's graduate attributes.
Learning Outcomes
Students who successfully complete the paper will gain
  1. A highly develop ability to critically analyse current issues in marketing theory and relate the relevant literature to particular problems or challenges facing business
  2. A highly developed ability to present ideas logically and persuasively to a wide audience using both written and oral means
  3. A highly developed ability to critically evaluate patterns of consumer behaviour and understand the relationship between marketing and consumers and, as a result of this ability and understanding, be able to provide recommendations to organisations in terms of developing appropriate and sustainable marketing programmes

^ Top of page

Timetable

1st Non standard period (7 May 2018 - 1 July 2018)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

1st Non standard period (7 May 2018 - 1 July 2018)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard