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BMBA502 Marketing

An introduction to marketing fundamental principles, the key impact of marketing in differing economic environments, and marketing communications in different business strategies.

The paper covers fundamental principles of marketing: understanding consumer learning and decision-making processes and how these may be influenced by marketing activities.

Paper title Marketing
Paper code BMBA502
Subject Business Administration
EFTS 0.1250
Points 15 points
Teaching period(s) 5th Non standard period (20 March 2017 - 5 May 2017), 6th Non standard period (4 September 2017 - 20 October 2017), 1st Non standard period (20 April 2017 - 31 May 2017)
Domestic Tuition Fees (NZD) $2,101.25
International Tuition Fees (NZD) $2,750.00

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Limited to
DipBusAdmin, MBA, PGDipHealMgt, MHealSc
Contact
mbainfo@otago.ac.nz
Teaching staff
Convenor: Susan Steer
Textbooks
Course Reader
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
This paper acts as a basic introduction to marketing. After covering the purpose of marketing and how marketing fits into the business organisation and into society, the paper goes into consumer learning and decision-making processes and how these may be influenced by marketing activities.

Students who successfully complete the paper will be able
  • To understand the concepts of marketing as it applies to business
  • To consider the key impacts of marketing in differing economic environments
  • To explore the need for market research
  • To understand customer behaviour and apply that knowledge to business strategy
  • To consider business buying behaviours and their impacts
  • To explore segmentation, targeting and positioning and how they impact business
  • To understand marketing communications in a number of different forms
  • To align new products and pricing strategies within a number of differing businesses

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Timetable

5th Non standard period (20 March 2017 - 5 May 2017)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

6th Non standard period (4 September 2017 - 20 October 2017)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

1st Non standard period (20 April 2017 - 31 May 2017)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

An introduction to marketing fundamental principles, the key impact of marketing in differing economic environments, and marketing communications in different business strategies.

The paper covers fundamental principles of marketing: understanding consumer learning and decision-making processes and how these may be influenced by marketing activities.

Paper title Marketing
Paper code BMBA502
Subject Business Administration
EFTS 0.1250
Points 15 points
Teaching period(s) 1st Non standard period (5 February 2018 - 30 March 2018), 2nd Non standard period (9 April 2018 - 1 June 2018), 4th Non standard period (13 August 2018 - 5 October 2018), 5th Non standard period (15 October 2018 - 7 December 2018), 1st Non standard period (23 April 2018 - 8 June 2018)
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Limited to
DipBusAdmin, MBA, PGDipHealMgt, MHealSc
Contact
mbainfo@otago.ac.nz
Teaching staff
Convenor: Susan Steer
Textbooks
Course Reader
Graduate Attributes Emphasised
Global perspective, interdisciplinary perspective, lifelong learning, communication, critical thinking, information literacy, self-motivation, teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
This paper acts as a basic introduction to marketing. After covering the purpose of marketing and how marketing fits into the business organisation and into society, the paper goes into consumer learning and decision-making processes and how these may be influenced by marketing activities.

Students who successfully complete the paper will be able:
  • To understand the concepts of marketing as it applies to business
  • To consider the key impacts of marketing in differing economic environments
  • To explore the need for market research
  • To understand customer behaviour and apply that knowledge to business strategy
  • To consider business buying behaviours and their impacts
  • To explore segmentation, targeting and positioning and how they impact business
  • To understand marketing communications in a number of different forms
  • To align new products and pricing strategies within a number of differing businesses

^ Top of page

Timetable

1st Non standard period (5 February 2018 - 30 March 2018)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

2nd Non standard period (9 April 2018 - 1 June 2018)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

4th Non standard period (13 August 2018 - 5 October 2018)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

5th Non standard period (15 October 2018 - 7 December 2018)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

1st Non standard period (23 April 2018 - 8 June 2018)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard