An introduction to the concepts of entrepreneurship. Factors that lead towards entrepreneurial success and the skills and behaviours necessary to be a successful international entrepreneur.
The paper will cover the characteristics of and types of entrepreneurs, identifying problems and opportunities, creative problem solving, design of products/solutions and requirements for success as an entrepreneur, including essential skills and behaviours, such as the use of social networks.
|Paper title||Introduction to Entrepreneurship|
|Teaching period||1st Non standard period (5 February 2018 - 16 March 2018)|
|Domestic Tuition Fees (NZD)||$1,312.10|
|International Tuition Fees (NZD)||$4,692.94|
- Limited to
- MEntr, MIntBus, PGDipCom
- (i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper.
- More information link
- View more information on the Department of Marketing's website
- Teaching staff
- To be advised.
- Paper Structure
- Understanding of Entrepreneurship:
- Identify problems, opportunities and creative solutions
- Building a viable business model around the challenges
- Driving force of new venture success
- Teaching Arrangements
- Four to five full days of intensive teaching - attendance is compulsory
- Spinelli, S. & Adams, R. (2012). New Venture Creation: Entrepreneurship for the 21st Century. 9th Edition. New York: McGraw Hill. A limited amount of copies of this text book are available on Closed Reserve at the Central Library. It is not compulsory to have your own copy.
- Course outline
- Will be provided prior to the week of teaching. If you would like to see a copy of the most recent offering of the paper please email firstname.lastname@example.org
- Graduate Attributes Emphasised
- Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding,
Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
- Learning Outcomes
- The major learning aims of the ENTR 411 paper are to develop students' knowledge about
entrepreneurship. Specifically, by the end of the paper students should be able to:
- Develop an understanding of the nature of entrepreneurship and determine whether you want to be an entrepreneur with your own business or a corporate entrepreneur (entrepreneur in someone else's business)
- Acquire and utilise skills for successfully pitching your own venture idea
- Understand how to identify opportunities (problems), develop creative solutions and build a viable business model around these