Marketing principles, personal selling, sales management and other aspects of marketing relevant to entrepreneurs operating in a global environment.
|Paper title||Marketing and Selling|
|Teaching period||1st Non standard period (18 June 2018 - 27 July 2018)|
|Domestic Tuition Fees (NZD)||$1,312.10|
|International Tuition Fees (NZD)||$4,692.94|
- Pre or Corequisite
- ENTR 413
- Limited to
- MEntr, PGDipCom
- (i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper.
- More information link
- View more information on the Department of Marketing's website
- Teaching staff
- Dr Roel Wijland and guest entrepreneurs
- Paper Structure
- Topics to be covered in this paper include:
- The concept of marketing
- Marketing tools
- The marketing environment
- The consumer decision-making process
- Market segmentation and target markets
- Marketing planning
- Promotion, pricing, distribution
- New product development
- Teaching Arrangements
- Four to five days of intensive, full-time teaching.
Students must attend all four days.
- Spinelli, S. & Adams, R. (2012). New Venture Creation: Entrepreneurship for the 21st Century. 9th Edition. New York: McGraw Hill. A limited amount of copies of this text book are available on Closed Reserve at the Central Library. It is not compulsory to have your own copy.
- Course outline
- A course outline will be provided prior to the week of lectures. If you would like to see a copy of the most recent course outline for this paper please email email@example.com
- Graduate Attributes Emphasised
- Global perspective, Lifelong learning, Scholarship, Communication, Critical thinking,
Cultural understanding, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
- Learning Outcomes
- By the end of this paper, students should be able to:
- Give an overview of micro- and macro-environmental influences on their business
- Perform preliminary segmentation exercises for their business, including assessing the suitability of identified customer segments
- Articulate the value of their business proposal to different customer groups
- Assess the relevance of new product or service ideas to their business strategy
- Select relevant marketing techniques to fit with their overall business strategy
- Formulate a comprehensive marketing plan
- Develop and demonstrate entrepreneurial skills, including creative problem-solving and strong interpersonal and communication skills, including pitching a new venture idea to potential investors