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ENTR414 Marketing and Selling

Marketing principles, personal selling, sales management and other aspects of marketing relevant to entrepreneurs operating in a global environment.

Paper title Marketing and Selling
Paper code ENTR414
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period(s) 1st Non standard period (19 June 2017 - 28 July 2017), 1st Non standard period (19 June 2017 - 28 July 2017)
Domestic Tuition Fees (NZD) $1,286.42
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Pre or Corequisite
ENTR 413
Limited to
MEntr, PGDipCom
Notes
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper.
Contact
entrepreneurship@otago.ac.nz
Teaching staff
Dr Roel Wijland and guest entrepreneurs
Paper Structure
Topics to be covered in this paper include:
  • The concept of marketing
  • Marketing tools
  • The marketing environment
  • The consumer decision-making process
  • Market segmentation and target markets
  • Marketing planning
  • Promotion, pricing, distribution
  • New product development
Teaching Arrangements
Four to five days of intensive, full-time teaching.
Students must attend all four days.
Textbooks
Spinelli, S. & Adams, R. (2012). New Venture Creation: Entrepreneurship for the 21st Century. 9th Edition. New York: McGraw Hill. A limited amount of copies of this text book are available on Closed Reserve at the Central Library. It is not compulsory to have your own copy.
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
By the end of this paper, students should be able to:
  • Give an overview of micro- and macro-environmental influences on their business
  • Perform preliminary segmentation exercises for their business, including assessing the suitability of identified customer segments
  • Articulate the value of their business proposal to different customer groups
  • Assess the relevance of new product or service ideas to their business strategy
  • Select relevant marketing techniques to fit with their overall business strategy
  • Formulate a comprehensive marketing plan
  • Develop and demonstrate entrepreneurial skills, including creative problem-solving and strong interpersonal and communication skills, including pitching a new venture idea to potential investors
Course outline
A course outline will be provided prior to the week of lectures. If you would like to see a copy of the most recent course outline for this paper please email entrepreneurship@otago.ac.nz

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Timetable

1st Non standard period (19 June 2017 - 28 July 2017)

Location
Dunedin
Teaching method
This paper is taught through Distance Learning
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Monday 09:00-16:50 26
Tuesday 09:00-16:50 26
Wednesday 09:00-16:50 26
Thursday 09:00-16:50 26
Friday 09:00-16:50 26

1st Non standard period (19 June 2017 - 28 July 2017)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Monday 09:00-16:50 26
Tuesday 09:00-16:50 26
Wednesday 09:00-16:50 26
Thursday 09:00-16:50 26
Friday 09:00-16:50 26

Marketing principles, personal selling, sales management and other aspects of marketing relevant to entrepreneurs operating in a global environment.

Paper title Marketing and Selling
Paper code ENTR414
Subject Entrepreneurship
EFTS 0.1667
Points 20 points
Teaching period 1st Non standard period (18 June 2018 - 27 July 2018)
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Pre or Corequisite
ENTR 413
Limited to
MEntr, PGDipCom
Notes
(i) This paper includes a one-week on-campus component. (ii) International students should enrol for the on-campus offering of this paper.
Contact
entrepreneurship@otago.ac.nz
Teaching staff
Dr Roel Wijland and guest entrepreneurs
Paper Structure
Topics to be covered in this paper include:
  • The concept of marketing
  • Marketing tools
  • The marketing environment
  • The consumer decision-making process
  • Market segmentation and target markets
  • Marketing planning
  • Promotion, pricing, distribution
  • New product development
Teaching Arrangements
Four to five days of intensive, full-time teaching.
Students must attend all four days.
Textbooks
Spinelli, S. & Adams, R. (2012). New Venture Creation: Entrepreneurship for the 21st Century. 9th Edition. New York: McGraw Hill. A limited amount of copies of this text book are available on Closed Reserve at the Central Library. It is not compulsory to have your own copy.
Course outline
A course outline will be provided prior to the week of lectures. If you would like to see a copy of the most recent course outline for this paper please email entrepreneurship@otago.ac.nz
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
By the end of this paper, students should be able to:
  • Give an overview of micro- and macro-environmental influences on their business
  • Perform preliminary segmentation exercises for their business, including assessing the suitability of identified customer segments
  • Articulate the value of their business proposal to different customer groups
  • Assess the relevance of new product or service ideas to their business strategy
  • Select relevant marketing techniques to fit with their overall business strategy
  • Formulate a comprehensive marketing plan
  • Develop and demonstrate entrepreneurial skills, including creative problem-solving and strong interpersonal and communication skills, including pitching a new venture idea to potential investors

^ Top of page

Timetable

1st Non standard period (18 June 2018 - 27 July 2018)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 09:00-16:50 26
Wednesday 09:00-16:50 26
Thursday 09:00-16:50 26
Friday 09:00-16:50 26