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    Overview

    An introduction to the marketing environment, customer types, buyer behaviour, market segmentation and product, pricing, distribution and promotion issues in the context of domestic and international product and service markets.

    Taking a firm centric perspective, this paper considers how marketing management creates value for an organisation through the integration of market and customer information.

    About this paper

    Paper title Marketing
    Subject Marketing
    EFTS 0.15
    Points 18 points
    Teaching period(s) Semester 1 (On campus)
    Semester 2 (On campus)
    Domestic Tuition Fees ( NZD ) $937.50
    International Tuition Fees Tuition Fees for international students are elsewhere on this website.
    Restriction
    FOSC 112, MART 205
    Schedule C
    Commerce
    Notes
    This paper replaces the required paper BSNS103 for students who commenced BCom programmes before 2017.
    Contact
    cathie.child@otago.ac.nz
    Teaching staff

    Please refer to the Paper Outline.

    Teaching Arrangements
    Every week students must attend two 50-minute lectures and participate in one 50-minute tutorial when scheduled.
    Textbooks

    The required text for this course is:
    Kerin, R.A., & Hartley, S.W. (2022). Marketing (15th or 16th Ed). McGraw-Hill Education, New York.

    The recommended text for this course is:
    Emerson, L. (Ed.). (2021). Writing guidelines for business students (6th ed.). South Melbourne, Australia: Cengage Learning.

    Course outline
    View the course outline for MART 112
    Graduate Attributes Emphasised
    Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
    View more information about Otago's graduate attributes.
    Learning Outcomes

    Students who successfully complete this paper will:

    • Have a sound managerial perspective on contemporary marketing practice
    • Understand theoretical and practical marketing problems and decisions
    • Appreciate the internal and external forces that influence decisions
    • Understand the marketing mix and how to manage the constituent parts
    • Understand industrial, consumer, product and service markets
    • Understand the marketing planning process
    • Be able to produce a one-year marketing plan

    Timetable

    Semester 1

    Location
    Dunedin
    Teaching method
    This paper is taught On Campus
    Learning management system
    Blackboard

    Lecture

    Stream Days Times Weeks
    Attend
    L1 Tuesday 13:00-13:50 9-13, 15-22
    Wednesday 13:00-13:50 9-13, 15-22

    Tutorial

    Stream Days Times Weeks
    Attend one stream from
    T1 Wednesday 10:00-10:50 10, 12, 15-16, 18
    T3 Wednesday 12:00-12:50 10, 12, 15-16, 18
    T4 Wednesday 14:00-14:50 10, 12, 15-16, 18
    T5 Wednesday 14:00-14:50 10, 12, 15-16, 18
    T6 Wednesday 15:00-15:50 10, 12, 15-16, 18
    T7 Wednesday 16:00-16:50 10, 12, 15-16, 18
    T8 Thursday 09:00-09:50 10, 12, 15-16, 18
    T9 Thursday 10:00-10:50 10, 12, 15-16, 18
    T10 Thursday 12:00-12:50 10, 12, 15-16, 18
    T11 Thursday 12:00-12:50 10, 12, 15-16, 18
    T12 Thursday 14:00-14:50 10, 12, 15-16, 18
    T13 Thursday 14:00-14:50 10, 12, 15-16, 18
    T14 Thursday 15:00-15:50 10, 12, 15-16, 18
    T15 Wednesday 12:00-12:50 10, 12, 15-16, 18

    Semester 2

    Location
    Dunedin
    Teaching method
    This paper is taught On Campus
    Learning management system
    Blackboard

    Lecture

    Stream Days Times Weeks
    Attend
    L1 Tuesday 14:00-14:50 29-35, 37-42
    Wednesday 14:00-14:50 29-35, 37-42

    Tutorial

    Stream Days Times Weeks
    Attend one stream from
    T1 Wednesday 11:00-11:50 30, 32, 34-35, 38
    T2 Wednesday 12:00-12:50 30, 32, 34-35, 38
    T3 Wednesday 13:00-13:50 30, 32, 34-35, 38
    T5 Wednesday 16:00-16:50 30, 32, 34-35, 38
    T6 Thursday 09:00-09:50 30, 32, 34-35, 38
    T7 Thursday 12:00-12:50 30, 32, 34-35, 38
    T8 Thursday 12:00-12:50 30, 32, 34-35, 38
    T9 Thursday 14:00-14:50 30, 32, 34-35, 38
    T10 Thursday 14:00-14:50 30, 32, 34-35, 38
    T11 Thursday 15:00-15:50 30, 32, 34-35, 38
    T12 Thursday 15:00-15:50 30, 32, 34-35, 38
    T13 Thursday 16:00-16:50 30, 32, 34-35, 38
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