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MART112 Marketing Management

An introduction to the marketing environment, customer types, buyer behaviour, market segmentation and product, pricing, distribution and promotion issues in the context of domestic and international product and service markets.

Taking a firm centric perspective, this paper considers how marketing management creates value for an organisation through the integration of market and customer information.

Paper title Marketing Management
Paper code MART112
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period(s) First Semester, Second Semester
Domestic Tuition Fees (NZD) $813.45
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Restriction
MART 205, FOSC 112
Schedule C
Commerce
Notes
This paper replaces the required paper BSNS 103 for students who commenced BCom programmes before 2017.
Course outline
View the course outline for MART 112
Contact
cathie.child@otago.ac.nz
Teaching staff
Dr. David Bishop; Dr. Kirsten Robertson
Teaching Arrangements
Every week students must attend two 50-minute lectures and participate in one 50-minute tutorial when scheduled.
Textbooks
The required text for this course is:
Kerin, R.A., & Hartley, S.W. (2017). Marketing (13th Ed). McGraw-Hill Education, New York.

The recommended text for this course is:
Emerson, L. (Ed.). (2013). Writing guidelines for business students (5th ed.). South Melbourne, Australia: Cengage Learning
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
On completion of this paper students should:
  • Have a sound managerial perspective on contemporary marketing practice
  • Understand theoretical and practical marketing problems and decisions
  • Appreciate the internal and external forces that influence decisions
  • Understand the marketing mix and how to manage the constituent parts
  • Understand industrial, consumer, product and service markets
  • Understand the marketing planning process
  • Be able to produce a one-year marketing plan

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Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 13:00-13:50 9-15, 18-22
Wednesday 13:00-13:50 9-15, 17-22

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Wednesday 09:00-09:50 10-12, 15, 17, 19-20, 22
T2 Wednesday 10:00-10:50 10-12, 15, 17, 19-20, 22
T3 Wednesday 11:00-11:50 10-12, 15, 17, 19-20, 22
T4 Wednesday 14:00-14:50 10-12, 15, 17, 19-20, 22
T5 Wednesday 15:00-15:50 10-12, 15, 17, 19-20, 22
T6 Thursday 09:00-09:50 10-12, 15, 17, 19-20, 22
T7 Thursday 11:00-11:50 10-12, 15, 17, 19-20, 22
T8 Thursday 12:00-12:50 10-12, 15, 17, 19-20, 22
T9 Thursday 13:00-13:50 10-12, 15, 17, 19-20, 22
T10 Thursday 14:00-14:50 10-12, 15, 17, 19-20, 22
T11 Thursday 15:00-15:50 10-12, 15, 17, 19-20, 22
T12 Thursday 16:00-16:50 10-12, 15, 17, 19-20, 22
T13 Wednesday 09:00-09:50 10-12, 15, 17, 19-20, 22
T14 Wednesday 12:00-12:50 10-12, 15, 17, 19-20, 22
T15 Wednesday 16:00-16:50 10-12, 15, 17, 19-20, 22
T16 Thursday 11:00-11:50 10-12, 15, 17, 19-20, 22
T17 Wednesday 11:00-11:50 10-12, 15, 17, 19-20, 22
T18 Wednesday 15:00-15:50 10-12, 15, 17, 19-20, 22
T19 Thursday 10:00-10:50 10-12, 15, 17, 19-20, 22
T20 Thursday 14:00-14:50 10-12, 15, 17, 19-20, 22
T21 Thursday 15:00-15:50 10-12, 15, 17, 19-20, 22
T22 Thursday 09:00-09:50 10-12, 15, 17, 19-20, 22

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 14:00-14:50 28-34, 36-41
Wednesday 14:00-14:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Wednesday 12:00-12:50 29-31, 33-34, 36, 41
T2 Wednesday 15:00-15:50 29-31, 33-34, 36, 41
T3 Wednesday 16:00-16:50 29-31, 33-34, 36, 41
T4 Wednesday 16:00-16:50 29-31, 33-34, 36, 41
T5 Wednesday 17:00-17:50 29-31, 33-34, 36, 41
T6 Wednesday 17:00-17:50 29-31, 33-34, 36, 41
T7 Thursday 09:00-09:50 29-31, 33-34, 36, 41
T8 Thursday 11:00-11:50 29-31, 33-34, 36, 41
T9 Thursday 11:00-11:50 29-31, 33-34, 36, 41
T10 Thursday 12:00-12:50 29-31, 33-34, 36, 41
T11 Thursday 13:00-13:50 29-31, 33-34, 36, 41
T12 Thursday 13:00-13:50 29-31, 33-34, 36, 41
T13 Thursday 14:00-14:50 29-31, 33-34, 36, 41
T14 Thursday 15:00-15:50 29-31, 33-34, 36, 41
T15 Thursday 15:00-15:50 29-31, 33-34, 36, 41
T16 Thursday 16:00-16:50 29-31, 33-34, 36, 41