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MART201 Integrated Marketing Communications

The use of marketing communication tools such as advertising, promotion, publicity, public relations and sales management. The development of media plans and presentation skills will be stressed.

Students are introduced to marketing communication tools, such as advertising, promotion, social media platforms and sales promotion, which are developed into integrated marketing communications plans. Presentation skills are particularly emphasised within this paper.

Paper title Integrated Marketing Communications
Paper code MART201
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $813.45
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Prerequisite
MART 112 or BSNS 103
Schedule C
Commerce
Course outline
View the course outline for MART 201
Contact
cathie.child@otago.ac.nz
Teaching staff
Leah Watkins ; Shelagh Ferguson
Teaching Arrangements
Students must attend two 50-minute lectures every week and one 50-minute tutorial each fortnight.
Textbooks
Belch, Belch, Kerr & Powell (2014) Advertising: An integrated marketing communication perspective, 3rd edit, North Ryde, McGraw-Hill.
Graduate Attributes Emphasised
Global perspective, Communication, Critical thinking, Ethics, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to
  • Have a sound understanding of marketing communication theories and their practical application
  • Have a sound understanding of marketing communication tools and their application
  • Critique integrated marketing communication campaigns
  • Produce an integrated marketing communication strategy plan
  • Develop analytical, problem-solving, planning, communication, interpersonal and creative skills

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Monday 13:00-13:50 28-34, 36-41
Wednesday 13:00-13:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 09:00-09:50 29, 31, 33, 37, 39, 41
T2 Monday 10:00-10:50 29, 31, 33, 37, 39, 41
T3 Monday 14:00-14:50 29, 31, 33, 37, 39, 41
T4 Monday 16:00-16:50 29, 31, 33, 37, 39, 41
T5 Tuesday 09:00-09:50 29, 31, 33, 37, 39, 41
T6 Tuesday 15:00-15:50 29, 31, 33, 37, 39, 41
T7 Tuesday 16:00-16:50 29, 31, 33, 37, 39, 41
T8 Wednesday 09:00-09:50 29, 31, 33, 37, 39, 41
T9 Wednesday 10:00-10:50 29, 31, 33, 37, 39, 41
T10 Wednesday 14:00-14:50 29, 31, 33, 37, 39, 41
T12 Thursday 14:00-14:50 29, 31, 33, 37, 39, 41
T13 Thursday 15:00-15:50 29, 31, 33, 37, 39, 41
T14 Thursday 16:00-16:50 29, 31, 33, 37, 39, 41

The use of marketing communication tools such as advertising, promotion, publicity, public relations and sales management. The development of media plans and presentation skills will be stressed.

Students are introduced to marketing communication tools, such as advertising, promotion, social media platforms and sales promotion, which are developed into integrated marketing communications plans. Presentation skills are particularly emphasised within this paper.

Paper title Integrated Marketing Communications
Paper code MART201
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
MART 112
Schedule C
Commerce
Contact
cathie.child@otago.ac.nz
Teaching staff
Leah Watkins ; Shelagh Ferguson
Teaching Arrangements
Students must attend two 50-minute lectures every week and one 50-minute tutorial each fortnight.
Textbooks
Belch, Belch, Kerr & Powell (2014) Advertising: An integrated marketing communication perspective, 3rd edit, North Ryde, McGraw-Hill.
Course outline
View the course outline for MART 201
Graduate Attributes Emphasised
Global perspective, Communication, Critical thinking, Ethics, Information literacy, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to
  • Have a sound understanding of marketing communication theories and their practical application
  • Have a sound understanding of marketing communication tools and their application
  • Critique integrated marketing communication campaigns
  • Produce an integrated marketing communication strategy plan
  • Develop analytical, problem-solving, planning, communication, interpersonal and creative skills

^ Top of page

Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Monday 13:00-13:50 28-34, 36-41
Wednesday 13:00-13:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 09:00-09:50 29, 31, 33, 37, 39, 41
T2 Monday 10:00-10:50 29, 31, 33, 37, 39, 41
T3 Monday 14:00-14:50 29, 31, 33, 37, 39, 41
T4 Monday 16:00-16:50 29, 31, 33, 37, 39, 41
T5 Tuesday 09:00-09:50 29, 31, 33, 37, 39, 41
T6 Tuesday 15:00-15:50 29, 31, 33, 37, 39, 41
T7 Tuesday 16:00-16:50 29, 31, 33, 37, 39, 41
T8 Wednesday 09:00-09:50 29, 31, 33, 37, 39, 41
T9 Wednesday 10:00-10:50 29, 31, 33, 37, 39, 41
T10 Wednesday 14:00-14:50 29, 31, 33, 37, 39, 41
T11 Thursday 14:00-14:50 29, 31, 33, 37, 39, 41
T12 Thursday 15:00-15:50 29, 31, 33, 37, 39, 41
T13 Thursday 16:00-16:50 29, 31, 33, 37, 39, 41