Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

MART210 Consumer Behaviour

An in-depth examination of consumer behaviour, including psychological, sociological, and individual characteristics influencing consumer behaviour and the relationship between business, consumers and global consumption.

Paper title Consumer Behaviour
Paper code MART210
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period First Semester
Domestic Tuition Fees (NZD) $813.45
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
MART 112 or BSNS 103
Schedule C
Commerce
Course outline
View the course outline for MART 210
Contact
maree.thyne@otago.ac.nz
Teaching staff
Associate Professor Maree Thyne
Associate Professor Rob Aitken
Dr Alexander Ganglmair-Wooliscroft
Dr Shelagh Ferguson
Professor Juergen Gnoth
Paper Structure
Lecture topics include:
  • World of consumers
  • Perception and sensation
  • Learning and memory
  • Motivation and values
  • Legislation/codes
  • The self, personality, lifestyles
  • Attitudes and persuasion
  • Decision making
  • Group influences on consumer buying
  • Cultural influences on consumer buying
  • Consumers and sub-cultures
  • The global consumer
Teaching Arrangements
Students must attend two 50-minute lectures every week and one 50-minute tutorial when scheduled.
Textbooks
No single consumer behaviour text book is assigned to this paper; instead, students should research any major consumer behaviour text on the lecture topic areas.
Additional readings will also be provided on each topic throughout the paper.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
  • Critically examine psychological and sociological factors influencing consumer behaviour
  • Describe and discuss the relationship between business, consumers and global consumption
  • Critically examine marketing's impact on consumers
  • Examine cultural influences and summarise different viewpoints on consumer behaviour
  • Develop and apply information literacy skills and conduct a critical review of Consumer Behaviour research literature
  • Demonstrate teamwork and professional oral and written presentation skills.

^ Top of page

Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 14:00-14:50 9-15, 18-22
Wednesday 14:00-14:50 9-15, 17-22

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 09:00-09:50 10-11, 15, 20-21
T2 Monday 10:00-10:50 10-11, 15, 20-21
T3 Monday 11:00-11:50 10-11, 15, 20-21
T4 Monday 12:00-12:50 10-11, 15, 20-21
T5 Monday 15:00-15:50 10-11, 15, 20-21
T6 Tuesday 11:00-11:50 10-11, 15, 20-21
T7 Wednesday 09:00-09:50 10-11, 15, 20-21
T8 Wednesday 11:00-11:50 10-11, 15, 20-21
T9 Wednesday 15:00-15:50 10-11, 15, 20-21
T10 Thursday 09:00-09:50 10-11, 15, 20-21
T11 Thursday 10:00-10:50 10-11, 15, 20-21
T12 Thursday 13:00-13:50 10-11, 15, 20-21

An in-depth examination of consumer behaviour, including psychological, sociological, and individual characteristics influencing consumer behaviour and the relationship between business, consumers and global consumption.

Paper title Consumer Behaviour
Paper code MART210
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period First Semester
Domestic Tuition Fees (NZD) $829.65
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
MART 112
Schedule C
Commerce
Contact
maree.thyne@otago.ac.nz
Teaching staff
Associate Professor Maree Thyne
Associate Professor Rob Aitken
Dr Alexander Ganglmair-Wooliscroft
Dr Shelagh Ferguson
Professor Juergen Gnoth
Paper Structure
Lecture topics include:
  • World of consumers
  • Perception and sensation
  • Learning and memory
  • Motivation and values
  • Legislation/codes
  • The self, personality, lifestyles
  • Attitudes and persuasion
  • Decision making
  • Group influences on consumer buying
  • Cultural influences on consumer buying
  • Consumers and sub-cultures
  • The global consumer
Teaching Arrangements
Students must attend two 50-minute lectures every week and one 50-minute tutorial when scheduled.
Textbooks
No single consumer behaviour textbook is assigned to this paper; instead, students should research any major consumer behaviour text on the lecture topic areas.
Additional readings will also be provided on each topic throughout the paper.
Course outline
View the course outline for MART 210
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
  • Critically examine psychological and sociological factors influencing consumer behaviour
  • Describe and discuss the relationship between business, consumers and global consumption
  • Critically examine marketing's impact on consumers
  • Examine cultural influences and summarise different viewpoints on consumer behaviour
  • Develop and apply information literacy skills and conduct a critical review of Consumer Behaviour research literature
  • Demonstrate teamwork and professional oral and written presentation skills

^ Top of page

Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 14:00-14:50 9-13, 15-22
Wednesday 14:00-14:50 9-13, 15-16, 18-22

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 09:00-09:50 10-11, 15, 20-21
T2 Monday 10:00-10:50 10-11, 15, 20-21
T3 Monday 11:00-11:50 10-11, 15, 20-21
T4 Monday 12:00-12:50 10-11, 15, 20-21
T5 Monday 15:00-15:50 10-11, 15, 20-21
T6 Tuesday 11:00-11:50 10-11, 15, 20-21
T7 Wednesday 09:00-09:50 10-11, 15, 20-21
T8 Wednesday 11:00-11:50 10-11, 15, 20-21
T9 Wednesday 15:00-15:50 10-11, 15, 20-21
T10 Thursday 09:00-09:50 10-11, 15, 20-21
T11 Thursday 10:00-10:50 10-11, 15, 20-21
T12 Thursday 13:00-13:50 10-11, 15, 20-21