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MART306 Innovation and New Product Development

The theory and practice of market-led innovation and new product development from idea generation through to the product launch and post-launch evaluation.

Paper title Innovation and New Product Development
Paper code MART306
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $813.45
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Prerequisite
Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
Restriction
MANV 302
Schedule C
Commerce
Course outline
View the course outline for MART 306
Contact
john.knight@otago.ac.nz
Teaching staff
Professor John Knight
Dr Damien Mather
Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one tutorial (50 minutes) when scheduled.
Textbooks
Textbook: Crawford, C.M. and DiBenedetto, A. (2014). New Products Management, 11th edition Boston: Irwin/McGraw-Hill Series in Marketing.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Innovation and new product development are critical to the success of organisations and nations alike. In increasingly dynamic environments, being first to market with innovative goods or services is essential. The interplay between creative, market and technical requirements is an extremely complex process, whether the innovation is new to the world or an incremental development of existing products. Specific outcomes of this paper are to:
  • Develop familiarity with models of innovation and the marketing and technology interface
  • Understand the importance of new product development to firm performance
  • Learn methods of generating, evaluating and testing product ideas
  • Identify relevant components and plan a product launch
  • Learn methods of evaluating and monitoring the success of a launch.

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Thursday 10:00-11:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 09:00-09:50 29, 31-33, 36-37, 39
T2 Monday 11:00-11:50 29, 31-33, 36-37, 39
T3 Wednesday 14:00-14:50 29, 31-33, 36-37, 39
T4 Wednesday 11:00-11:50 29, 31-33, 36-37, 39

The theory and practice of market-led innovation and new product development from idea generation through to the product launch and post-launch evaluation.

Paper title Innovation and New Product Development
Paper code MART306
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period First Semester
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
Restriction
MANV 302
Schedule C
Commerce
Contact
damien.mather@otago.ac.nz
Teaching staff
Associate Professor Lisa McNeill
Dr Damien Mather
Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one tutorial (50 minutes) when scheduled.
Textbooks
Textbook: Crawford, C.M. and DiBenedetto, A. (2014). New Products Management, 11th edition Boston: Irwin/McGraw-Hill Series in Marketing.
Course outline
View the course outline for MART 306
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Innovation and new product development are critical to the success of organisations and nations alike. In increasingly dynamic environments, being first to market with innovative goods or services is essential. The interplay between creative, market and technical requirements is an extremely complex process, whether the innovation is new to the world or an incremental development of existing products. Specific outcomes of this paper are to:
  • Develop familiarity with models of innovation and the marketing and technology interface
  • Understand the importance of new product development to firm performance
  • Learn methods of generating, evaluating and testing product ideas
  • Identify relevant components and plan a product launch
  • Learn methods of evaluating and monitoring the success of a launch.

^ Top of page

Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Thursday 13:00-14:50 9-13, 15-22

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 09:00-09:50 10-13, 15-16, 20
T2 Monday 11:00-11:50 10-13, 15-16, 20
T3 Wednesday 11:00-11:50 10-13, 15-16, 20
T4 Wednesday 14:00-14:50 10-13, 15-16, 20