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MART326 International and Export Marketing

The analysis and application of marketing principles in an international context.

Paper title International and Export Marketing
Paper code MART326
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $813.45
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Prerequisite
Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
Schedule C
Commerce
Contact
andrea.insch@otago.ac.nz
Teaching staff
Dr Andrea Insch
Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one 50-minute tutorial when scheduled.
Textbooks
Fletcher, R. and Crawford, H. (2014) "International Marketing: An Asia-Pacific Perspective", 6th Edition, Pearson.
Course outline
View the course outline for MART 326
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to
  • Identify and analyse the influence and impacts of the international marketing environment on strategic and tactical decision-making
  • Understand the methods for determining which overseas markets to target
  • Critically evaluate the different approaches to internationalisation and modes of market entry
  • Understand the benefits and limitations of standardisation versus adaptation in international marketing strategy
  • Identify and evaluate opportunities for international market development
  • Research and design a market entry strategy for a selected international market opportunity
  • Prepare an international market entry plan.

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 09:00-10:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Wednesday 15:00-15:50 30-33, 36-38
T2 Wednesday 16:00-16:50 30-33, 36-38
T4 Thursday 13:00-13:50 30-33, 36-38
T5 Thursday 14:00-14:50 30-33, 36-38

The analysis and application of marketing principles in an international context.

Paper title International and Export Marketing
Paper code MART326
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $829.65
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
Schedule C
Commerce
Contact
andrea.insch@otago.ac.nz
Teaching staff
Dr Andrea Insch
Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one 50-minute tutorial when scheduled.
Textbooks
Fletcher, R. and Crawford, H. (2014) "International Marketing: An Asia-Pacific Perspective", 6th Edition, Pearson.
Course outline
View the course outline for MART 326
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to
  • Identify and analyse the influence and impacts of the international marketing environment on strategic and tactical decision-making
  • Understand the methods for determining which overseas markets to target
  • Critically evaluate the different approaches to internationalisation and modes of market entry
  • Understand the benefits and limitations of standardisation versus adaptation in international marketing strategy
  • Identify and evaluate opportunities for international market development
  • Research and design a market entry strategy for a selected international market opportunity
  • Prepare an international market entry plan.

^ Top of page

Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 10:00-11:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Wednesday 15:00-15:50 30-33, 36-38
T2 Wednesday 16:00-16:50 30-33, 36-38
T3 Thursday 13:00-13:50 30-33, 36-38
T4 Thursday 14:00-14:50 30-33, 36-38