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MART329 Consumer Behaviour

Develops an in-depth study of a number of concepts in consumer behaviour within the context of consumer culture.

Paper title Consumer Behaviour
Paper code MART329
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $813.45
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Prerequisite
Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
Schedule C
Commerce
Course outline
View the course outline for MART 329
Contact
shelagh.ferguson@otago.ac.nz
Teaching staff
Dr Shelagh Ferguson
Associate Professor Maree Thyne
Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one 50-minute tutorial when scheduled.
Textbooks
Required readings are specified each week on Blackboard.

Recommended reading: Elizabeth Parsons and Pauline MacLaran (2009) Contemporary Issues in Marketing and Consumer Behaviour, 1st Edition, Butterworth Heinemann
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to understand the role that consumption plays in our everyday lives. Thus, the focus is on defining what is meant by the term 'consumer culture' and acknowledging the importance of 'popular culture'. Rather than being studied in their own right, various concepts from consumer behaviour will be applied to aid in developing students' understanding of consumer and popular culture. No definitive 'answers' are provided by the paper; rather, it is exploratory in nature and aims to introduce a range of issues for discussion. It is important, therefore, that students come to class having done some reading on the week's topic and ready to participate in a class discussion. The assessments have been developed to help students further recognise the role consumption plays in their day-to-day lives. Overall, the emphasis of this paper on consumer behaviour is on the social and cultural implications of consumption and the role of consumer culture and popular culture in contemporary life. By the end of the paper, students should be able to:
  • Critically assess the significance of consumer culture
  • Debate the strengths and weaknesses of competing perspectives on the role of consumption in contemporary society
Specific skills that will be developed throughout the paper include:
  • Critical reasoning and analytical reflection
  • Verbal, visual and written communication skills
  • Informed and critical responses to academic literature
  • The appropriate selection, collection, use and presentation of information
This paper adopts an interactive approach to learning. To facilitate this, students are expected to complete required reading before coming to class as they will form the basis for class discussion.

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Thursday 13:00-14:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 11:00-11:50 29-30, 36
T3 Tuesday 11:00-11:50 29-30, 36
T4 Wednesday 15:00-15:50 29-30, 36
T5 Thursday 09:00-09:50 29-30, 36

Develops an in-depth study of a number of concepts in consumer behaviour within the context of consumer culture.

Paper title Consumer Behaviour
Paper code MART329
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $829.65
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
Two of (MART 201, MART 202, MART 203) or two of (MART 201, MART 210, MART 211, MART 212)
Schedule C
Commerce
Contact
shelagh.ferguson@otago.ac.nz
Teaching staff
Dr Shelagh Ferguson
Associate Professor Maree Thyne
Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one 50-minute tutorial when scheduled.
Textbooks
Required readings are specified each week on Blackboard.

Recommended reading: Elizabeth Parsons and Pauline MacLaran (2009) Contemporary Issues in Marketing and Consumer Behaviour, 1st Edition, Butterworth Heinemann
Course outline
View the course outline for MART 329
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Environmental literacy, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to understand the role that consumption plays in our everyday lives. Thus, the focus is on defining what is meant by the term 'consumer culture' and acknowledging the importance of 'popular culture'. Rather than being studied in their own right, various concepts from consumer behaviour will be applied to aid in developing students' understanding of consumer and popular culture. No definitive 'answers' are provided by the paper; rather, it is exploratory in nature and aims to introduce a range of issues for discussion. It is important, therefore, that students come to class having done some reading on the week's topic and ready to participate in a class discussion. The assessments have been developed to help students further recognise the role consumption plays in their day-to-day lives.

Overall, the emphasis of this paper on consumer behaviour is on the social and cultural implications of consumption and the role of consumer culture and popular culture in contemporary life. By the end of the paper, students should be able to:
  • Critically assess the significance of consumer culture
  • Debate the strengths and weaknesses of competing perspectives on the role of consumption in contemporary society
Specific skills that will be developed throughout the paper include:
  • Critical reasoning and analytical reflection
  • Verbal, visual and written communication skills
  • Informed and critical responses to academic literature
  • The appropriate selection, collection, use and presentation of information
This paper adopts an interactive approach to learning. To facilitate this, students are expected to complete required reading before coming to class as they will form the basis for class discussion.

^ Top of page

Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Thursday 12:00-13:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 11:00-11:50 29-30, 36
T2 Tuesday 09:00-09:50 29-30, 36
T3 Tuesday 11:00-11:50 29-30, 36
T4 Wednesday 15:00-15:50 29-30, 36
T5 Thursday 09:00-09:50 29-30, 36