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MART464 Consumer Behaviour

Recent developments and issues in consumer behaviour and consumer research.

Paper title Consumer Behaviour
Paper code MART464
Subject Marketing Management
EFTS 0.1667
Points 20 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $1,037.87
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Notes
Normally available only to postgraduate and/or DipGrad students.
Course outline
View the course outline for MART 464
Teaching Arrangements
Two 1-hour lectures each week for 13 weeks.
Paper Structure
This paper covers the following themes:
  • Psychographics and Lifestyle Segmentation
  • Personality and Self-Concept
  • Values and Self-Construct
  • Motivations
  • Quality of Life
  • Attitudes
  • Ethical Consumption and Materialism
Contact
marketing@otago.ac.nz
Teaching staff
Dr Leah Watkins; Associate Professor Maree Thyne
Textbooks
Text books are not required for this paper.
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Scholarship, Critical thinking, Cultural understanding, Ethics, Information literacy, Research.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of the paper, students will be able to:
  • Identify and critique key consumer behaviour theories
  • Explore contemporary issues in consumer behaviour
  • Apply consumer behaviour theory to the investigation of a practical consumer research question
  • Design and present a poster that succinctly communicates research findings

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Recent developments and issues in consumer behaviour and consumer research.

Paper title Consumer Behaviour
Paper code MART464
Subject Marketing Management
EFTS 0.1667
Points 20 points
Teaching period Second Semester
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Notes
Normally available only to postgraduate and/or DipGrad students.
Contact
marketing@otago.ac.nz
Teaching staff
Dr Leah Watkins; Associate Professor Maree Thyne
Paper Structure
This paper covers the following themes:
  • Psychographics and Lifestyle Segmentation
  • Personality and Self-Concept
  • Values and Self-Construct
  • Motivations
  • Quality of Life
  • Attitudes
  • Ethical Consumption and Materialism
Teaching Arrangements
Two 1-hour lectures each week for 13 weeks
Textbooks
Textbooks are not required for this paper.
Course outline
View the course outline for MART 464
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Scholarship, Critical thinking, Cultural understanding, Ethics, Information literacy, Research.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of the paper, students will be able to:
  • Identify and critique key consumer behaviour theories
  • Explore contemporary issues in consumer behaviour
  • Apply consumer behaviour theory to the investigation of a practical consumer research question
  • Design and present a poster that succinctly communicates research findings

^ Top of page

Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard