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MART501 Applied Project

An investigation of a business problem (real or simulated), backed by appropriate applied and academic literature.

Paper title Applied Project
Paper code MART501
Subject Marketing Management
EFTS 0.3333
Points 40 points
Teaching period 1st Non standard period (20 February 2017 - 19 February 2018)
Domestic Tuition Fees (NZD) $2,075.13
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Limited to
Limited to: MMart
Contact
business@otago.ac.nz
Teaching staff
To be advised
Textbooks
Textbooks are not required for this paper.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Information literacy, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes
  • Plan and conduct an independent (applied) project that will be relevant and useful to the chosen business context
  • Apply critical thinking skills and interdisciplinary approaches to an in-depth analysis of the chosen business problem
  • Demonstrate problem-solving abilities in a multicultural global business environment
  • Work independently to produce a report with a high level of communication skills (verbal and written)

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Timetable

1st Non standard period (20 February 2017 - 19 February 2018)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

An investigation of a business problem (real or simulated), backed by appropriate applied and academic literature.

Paper title Applied Project
Paper code MART501
Subject Marketing Management
EFTS 0.3333
Points 40 points
Teaching period 1st Non standard period (19 February 2018 - 18 February 2019)
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Limited to
Limited to: MMart
Contact
business@otago.ac.nz
Teaching staff
To be advised
Textbooks
Textbooks are not required for this paper.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Scholarship, Communication, Critical thinking, Cultural understanding, Ethics, Information literacy, Self-motivation.
View more information about Otago's graduate attributes.
Learning Outcomes
  • Plan and conduct an independent (applied) project that will be relevant and useful to the chosen business context
  • Apply critical thinking skills and interdisciplinary approaches to an in-depth analysis of the chosen business problem
  • Demonstrate problem-solving abilities in a multicultural global business environment
  • Work independently to produce a report with a high level of communication skills (verbal and written)

^ Top of page

Timetable

1st Non standard period (19 February 2018 - 18 February 2019)

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard