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MFCO205 Communication Research Methods

Introduction to communication research and methods used to conduct research on communication.

Communication Research Methods introduces students to the fundamental assumptions, principles and practices that are used in contemporary communication research. This practical knowledge is highly valued among prospective employers in government, corporate and community sectors. The paper assumes no prior knowledge of social science research and will guide students through to confidently undertake small-scale communication research projects.

Paper title Communication Research Methods
Paper code MFCO205
Subject Media, Film and Communication
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $851.85
International Tuition Fees (NZD) $3,585.00

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Prerequisite
18 MFCO or COMS points
Schedule C
Arts and Music
Contact
mfco@otago.ac.nz
Teaching staff
Convenor and Lecturer:Dr Anne Begg
Paper Structure
The paper covers two key areas:
  • Assumptions, principles and practices, including ethical considerations, associated with quantitative methods used in communication research; identifying appropriate instruments to address a research question or hypothesis; and presenting the results in an appropriate report format
  • Assumptions, principles and practices, including ethical considerations, associated with qualitative methods used in communication research; identifying appropriate methods to address a research question or issue; and presenting the results in an appropriate report format
Assessment:
  • 3 research exercises: 20% each
  • Exam: 40%
Teaching Arrangements
Lectures and tutorials
Textbooks
Course reader
Graduate Attributes Emphasised
Scholarship, Communication, Critical thinking, Ethics, Information literacy, Research, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Students who successfully complete the paper should be able to
  • Use analytical and applied skills to identify a communication problem or issue
  • Locate appropriate methods to analyse communication phenomena
  • Successfully plan, undertake and report upon a small quantitative or qualitative communication research project
  • Critically analyse communication research methods and findings reported in the media

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 10:00-10:50 28-34, 36-41
Thursday 10:00-10:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Tuesday 12:00-12:50 30-34, 36-40
T2 Wednesday 14:00-14:50 30-34, 36-40

Introduction to communication research and methods used to conduct research on communication.

Communication Research Methods introduces students to the fundamental assumptions, principles and practices that are used in contemporary communication research. This practical knowledge is highly valued among prospective employers in government, corporate and community sectors. The paper assumes no prior knowledge of social science research and will guide students through to confidently undertake small-scale communication research projects.

Paper title Communication Research Methods
Paper code MFCO205
Subject Media, Film and Communication
EFTS 0.1500
Points 18 points
Teaching period Not offered in 2018
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
18 MFCO or COMS points
Schedule C
Arts and Music
Contact
mfco@otago.ac.nz
Teaching staff
To be advised when next offered.
Paper Structure
The paper covers two key areas:
  • Assumptions, principles and practices, including ethical considerations, associated with quantitative methods used in communication research; identifying appropriate instruments to address a research question or hypothesis; and presenting the results in an appropriate report format
  • Assumptions, principles and practices, including ethical considerations, associated with qualitative methods used in communication research; identifying appropriate methods to address a research question or issue; and presenting the results in an appropriate report format
Assessment:
  • 3 research exercises: 20% each
  • Exam: 40%
Teaching Arrangements
Lectures and tutorials.
Textbooks
To be advised when next offered.
Graduate Attributes Emphasised
Scholarship, Communication, Critical thinking, Ethics, Information literacy, Research, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Students who successfully complete the paper should be able to
  • Use analytical and applied skills to identify a communication problem or issue
  • Locate appropriate methods to analyse communication phenomena
  • Successfully plan, undertake and report upon a small quantitative or qualitative communication research project
  • Critically analyse communication research methods and findings reported in the media

^ Top of page

Timetable

Not offered in 2018

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard