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Study Marketing Management at Otago

• Overview
• Qualifications
• Papers
• Major Subject and Programme Requirements
• Minor Subject Requirements
• Further Information

Overview

Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling.

Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary.

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Qualifications

• Bachelor of Commerce (BCom)
• Bachelor of Commerce with Honours (BCom(Hons))
• Diploma for Graduates (DipGrad)
• Postgraduate Diploma in Commerce (PGDipCom)
• Master of Business (MBus)
• Master of Commerce (MCom)
• Doctor of Philosophy (PhD)

Papers

See the full list of Marketing Management (MART) papers.

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Programme Requirements

Bachelor of Commerce (BCom) majoring in Marketing Management

Level	Papers	Points
100-level	BSNS 102 BSNS 103 MART 112 BSNS 104, BSNS 105, BSNS 106, BSNS 107, BSNS 108 must normally be taken before enrolling in 300-level Commerce papers	18 18 18 90
200-level	MART 201 MART 202 MART 203	18 18 18
300-level	MART 301 MART 307 Two of MART 304, MART 305, MART 306, MART 325, MART 326, MART 328, MART 329, MART 330	18 18 36
Plus	90 further points; must include 54 points at 200-level or above. May be taken from outside Commerce	90
	Every BCom programme must include BSNS 102-108. 100-level BSNS papers need not all be taken in the first year of study; all 100-level BSNS papers must normally be passed before enrolling in 300-level Commerce papers. STAT 110 or STAT 115 will be accepted as an alternative to BSNS 102 as a required paper or as part of the major subject requirements or as a prerequisite when: (a) the paper has been passed before the student has enrolled for a BCom degree; or (b) a student is enrolling for both a BCom and another degree for which STAT 110 or STAT 115 is required.
Total		360

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Bachelor of Commerce with Honours (BCom(Hons)) in Marketing Management

Stage	Papers	Points
1st stage	BSNS 102 BSNS 103 MART 112 54 further points BSNS 104, BSNS 105, BSNS 106, BSNS 107, BSNS 108 must normally be taken before enrolling in 300-level Commerce papers	18 18 18 54
2nd stage	MART 201 MART 202 MART 203 MART 307 54 further points	18 18 18 18 54
3rd stage	MART 301 MART 355 Four of MART 304, MART 305, MART 306, MART 325, MART 326, MART 328, MART 329, MART 330	18 36 54
4th stage	MART 480 MART 431 MART 432 MART 433 54 further 400-level MART points	36 18 18 18 54
	Every BCom(Hons) programme must include BSNS 102-108. 100-level BSNS papers need not all be taken in the first year of study; all 100-level BSNS papers must normally be passed before enrolling in 300-level Commerce papers. STAT 110 or STAT 115 will be accepted as an alternative to BSNS 102 as a required paper or as part of the subject requirements or as a prerequisite when: (a) the paper has been passed before the student has enrolled for a BCom(Hons) degree; or (b) a student is enrolling for both a BCom(Hons) and another degree for which STAT 110 or STAT 115 is required.

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Postgraduate Diploma in Commerce (PGDipCom) in Marketing Management

Papers
144 approved 400-level MART points

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Master of Business (MBus) in Marketing Management

Papers
MART 431, MART 432, MART 433, and 90 further points from MART 434, MART 435, MART 436, MART 437, MART 438, MART 439, MART 440, MART 441, MART 442, MART 443, MART 444, MART 445, MART 447, MART 450, MART 451, MART 452, MART 453, MART 454, MART 455 or other approved papers, plus MART 5A (thesis, 90 points)

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Minor Subject Requirements

Marketing Management as a minor subject for a Bachelor of Arts (BA), Bachelor of Theology (BTheol), Bachelor of Science (BSc), Bachelor of Applied Science (BAppSc) or Bachelor of Commerce (BCom) degree

Level	Papers	Points
100-level	BSNS 103 MART 112	18 18
200-level	Two of MART 201, MART 202, MART 203	36
300-level	18 300-level MART points (subject to fulfilling prerequisites)	18
Total		90

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Further Information

Email us at marketing@otago.ac.nz or visit our home page http://www.otago.ac.nz/marketing