In recent years the sports industry in New Zealand and elsewhere, has grown exponentially and become increasingly business-orientated. Its development extends across many sectors of the economy from sports-oriented marketing, law and tourism, and event management to the personal fitness industry and athlete/sport management. There is a growing need for qualified managers for sport, recreation and leisure organisations and businesses - careers available to students who are enthusiastic about sport, and academically qualified in both business and sport-related subjects.
The University of Otago offers courses in the Schools of Business and Physical Education that provide strong business skills, business acumen, and a scholarly and practical understanding of sport, recreation and leisure, for graduates seeking careers in sports-related fields of business.
Sports Business is available as an endorsement for the Diploma for Graduates (DipGrad).
See the Diploma for Graduates page.