MART 202 Product and Brand Management
Department of Marketing
This paper examines the theoretical and applied aspects of product management, including new product development, branding and the role of the product manager.
Prerequisites
BSNS 103 or MART 102 and MART 112 or MART 101
Restrictions
None
Time commitment
Lectures Mon, Wed: 1600-1750
The first lecture is on Wednesday, 6 January
Tutorials Thu: 1000-1150 or 1200-1350 or 1400-1550 or 1600-1750
Terms test Fri (week five): 1000-1050
Lecturers
Mr David Bishop, Dr Robert Hamlin (course coordinator)
Prescribed textbook
There is no prescribed textbook. Course material will be provided without charge.
Assessment
Assignment 25%
Terms test 25%
Final examination (3 hours, February 2010) 50%
Class limit
Minimum 20
