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Hajar Mohamad

PhD Candidate
Food Science

Hajar Mohamad

Contact

Ext (470) 4778
Email hajar.mohamad@postgrad.otago.ac.nz
Location Commerce 523

Perceptions of weaning foods during pregnancy and after birth. A cross-cultural study of first time mothers.

Supervised by Dr Miranda Mirosa, Professor  Indrawati Oey,and Professor Phil Bremer

About

Hajar comes from Sabah in Malaysia and loves travelling and tramping.

Project Outline

The aim of this study is to gain a comprehensive insight into first-time mothers’ perceptions of weaning foods for health during pregnancy and after birth.

The first study investigates mothers’ perceptions of weaning foods for health in two countries, New Zealand and Malaysia and at two time periods, 7-9 months pregnant and once the baby has reached 6 months of age. As result of the first study, the first phase of second study will be conducted to capture the population generalizability of perceptions towards weaning foods. It will do this by combining “Q” results with a “R” survey study. In phase 2, the study will be focused on new product development and prototype testing (a labels-based survey), where it will reveal the consumer perception on product labels and willingness to purchase the product.