Dr. Miranda Mirosa
Ph.D. University of Otago (2009)
BCom(Hons) majoring in Marketing Management (First Class). University of Otago (2004)
BA majoring in French. University of Otago (2006)
Certificate in International Business. Otaru University , Japan (2002)
Tel 64 3 479 7953
Fax 64 3 479 7567
Email miranda.mirosa@otago.ac.nz
Miranda finished her PhD at the end of 2009 which was entitled: Dynamic ideologies: Insights from the Slow Food Movement. Using a qualitative research methodology, the thesis explored the interaction between consumer movements and ideological change.
Major Research Interests
- Consumer Behaviour and Food Choice
- Consumer Movements and Food Activism
- Behaviour Change
Course Co-ordinator
- FOSC 211 Consumer Attitudes and Food Choice
- FOSC 305 Food Policy and Consumer Issues
- FOSC 456 Consumer Research Methods
Thesis Topics Supervision
- Food policy (and regulations) and implications for consumers
- Consumers and food choice (e.g. attitudes, values, perceptions of quality)
- Behaviour change
- Food activism and food-related social movements
I am particularly interested in supervising research in the above areas related to FOOD WASTE.
Publications
Refereed Journal Articles
1. Mirosa, M., Lawson, R., Gnoth, D. Linking Personal Values to Energy Efficient Behaviors in the Home, Environment & Behavior (forthcoming).
2. Mirosa, M. and Lawson, R. Revealing the Lifestyles of Local Food Consumers. British Food Journal, (Forthcoming).
3. Mirosa, M., Wooliscroft, B. & Lawson, R. Dynamic Ideologies: The Case of Slow Food. Advances in Consumer Research, (Forthcoming).
4. 2010 Stephenson, J., Lawson, R., Carrington, G., Barton, B., Thorsnes, P., and Mirosa, M. The Practice of Interdisciplinarity, The International Journal of Interdisciplinary Social Sciences, Vol. 5, No. 7, pp.271-282. Accessed at http://iji.cgpublisher.com/product/pub.88/prod.1202
Refereed Conference Proceedings
5. 2011 Mirosa, M., Lawson, R., Gnoth, D. Rationalizing energy-related behavior in the home: Insights from a value laddering approach. European Council for an Energy Efficient Economy (ECEEE), Summer Study, Belambra Presqu'île de Giens, France, 6–11 June, CDROM.
6. 2010 Lawson, R., Mirosa, M., Gnoth, D., and Hunter, A., Personal Values and Energy Efficiency. Australia New Zealand Marketing Conference (ANZMAC), Christchurch, December, CDROM.
7. 2010 Mirosa, M., Lawson, R. and Wooliscroft, B., Slow Food Ideology: Anti-Consumption or Consumer Resistance? The Joint International Centre for Anti-Consumption Research (ICAR) and New Approaches to Consumer Resistance (NACRE) Symposium, Marseille France, p 86-89.
8.
2009 Mirosa, M., Lawson, R., Boundaries of Belonging: Insights into the Membership of Consumer Movements. Australia New Zealand Marketing Conference (ANZMAC), Melbourne. CDROM
9. 2008 Mirosa, M., Conceptualising and Classifying Consumer Movements, European Marketing Academy Conference (EMAC), Brighton. CDROM
10. 2007 Lawson, R., and Mirosa, M., Revealing the Lifestyles of Local Food Consumers, Australia New Zealand Marketing Academy Conference (ANMZAC), Sydney. CDROM
11. 2007 Mirosa, M., Neo-Tribal Consumption of Ideologies: Insights from New Social Movement Theory, Australia New Zealand Marketing Academy Conference (ANMZAC), Dunedin. CDROM
Reports
12. 2010 Mirosa, M., Gnoth, D., Drivers Of Household Energy Use, Project Report prepared on behalf of the Energy Cultures Research Team for the Energy Efficiency Conservation Authority (EECA).
13. 2007 Amoamo, Maria., Mirosa, Miranda., and Tutakangahau, Hiria., Māori Business Networks in Dunedin: Waiho i te toipoto, kaua i te toiroa: Let us keep close together, not far apart. Project Report. School of Business, University of Otago, Dunedin, New Zealand. Can be accessed at http://eprints.otago.ac.nz/711/1/Final_Report1.pdf
Conference abstracts
14. Food-systems: A socio-technical perspective on understanding food-related waste. 8th International Conference on Environmental, Cultural, Economic and Social Sustainability, Vancouver (forthcoming February 2012).
15. Morrissey, J., Mirosa, M., Abbott, M. Sustainable food-systems: A socio-technical perspective on understanding food-related waste, Agri-Food XVIII: Sustainabilities, justice and agriculture in the Asia-Pacific region. 5-8 December 2011, The Australian National University, Canberra.
16. Mick, A., M. & Morrissey, J. 2011. Food for thought - The relationship between energy and food-related waste in New Zealand. Otago Energy Research Centre, November 28th Dunedin.
17. 2009 Mirosa, M. Questioning Choice as an Appropriate Master Frame for Sustainable Food Movements. AgriFood, Auckland. CDROM
Conference posters
18. 2011 Petermann, R., Bremer, P., Heenan, S., Mirosa, M. How extrinsic and intrinsic diversions influence consumer perception of wine quality. New Zealand Institute of Food Science and Technology (NZIFST), Rotorua, June.
19. 2008 Lawson, R., Mirosa, M. Revealing the lifestyles of local food consumers. European Marketing Academy Conference (EMAC), Brighton.
Seminars Presented
“Issues in Consumer Behaviour Research: Food for Thought”. Food Science Department Seminar Series, University of Otago, August 2010.
"Slow Food Ideology: Where from and Where to?". Centre for the Study of Agriculture, Food and the Environment Public Seminar Series, University of Otago, September 2010.
“Sustainable Dunedin”, Invited by the Dunedin City Council to talk at their Symposium on Climate Change and Peak Oil, November 2007.
Membership of Scientific and Professional Organizations
- New Zealand Institute of Food Science and Technology
- The Agri-Food Research Network
- The European Marketing Academy
- International Centre for Anti-consumption Research
- The Otago Energy Research Centre
- University of Otago Food Waste Innovation Research Group (OUFWIRG)
- The Sustainable Consumption Research Network: http://www.consensus.ie/scrn.html
- Association for Consumer Research http://www.acrwebsite.org/conferences/index.asp?itemID=129
- New Zealand Federation of Graduate Women http://www.nzfgw.org.nz/
- The University of Otago Staff Women's Caucus http://www.otago.ac.nz/services/swc/otago004832.html
- The University of Otago Sustainable Agriculture Cluster http://www.otago.ac.nz/humanities/research/clusters/sustag/
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