When both Neville Peat and Brian Patrick approached the Press with the proposal for Wild Dunedin in 1994, they believed it represented an innovative approach to regional natural history. The Press agreed and so a successful series of books were born. The authors' approach to promotion was equally innovative, beginning with a bike ride through the Strath Taieri Valley, a train ride from Pukerangi, a helicopter ride from Wingatui to Otago Boys' College, and finally a run to the Civic Centre, where then Mayor of Dunedin, Sukhi Turner, predicted the book would do well. She was right. In 1996, it won the Natural Heritage Category of the inaugural Montana New Zealand Book Awards. Three more books have been published in the Wild Series, of which two were shortlisted for the same award. On display is the reprinted edition of 2002.