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Dr Diane Ruwhiu

MCom PhD DipGrad(Otago)Diane_R_image

Senior Lecturer
Room: Commerce 621
Tel: 64 3 479 8075
Fax: 64 3 479 8173
Email: diane.ruwhiu@otago.ac.nz

After several years in purchasing and logistics with the Royal New Zealand Airforce, Diane ventured south to Otago and completed her under-graduate degree and Masters in Commerce as well as a Post Graduate Diploma in Tourism.

Today Diane teaches strategic operations and supply chain management at under and post-graduate levels. In addition, she also introduces Māori values and practice into other areas, such as entrepreneurship, research methods, business communication, and organisations and sustainability.

Diane's PhD, 'The Sleeping Taniwha: Exploring the practical utility of kaupapa Māori in firm performance', engaged with the premise that improved Māori firm performance and sustainable advantage, are not merely an outcome of economic activity, but are also determinants of the value derived from combinations of distinct Māori socio-cultural resources and capabilities.

Other research questions of specific interest to Diane are:

  • What does an Indigenous perspective of practice offer our understanding of organisational practice?
  • How do social-cultural resources and capabilities inform business practice?
  • What are specific characteristics of clusters or networks based around Indigenous groups?
  • What are the socio-cultural dynamics that influence relationships management between general and Indigenous organisations?
  • What forms of traditional Māori exchange are evident today and how do they add value?

Read about Diane and others from the Department's research about the future of work in 'Dateline Dunedin 2063' page 34 of the Otago Magazine 36.

Read the Future of Work Research Centre report (PDF, 2.4MB), 'Future of Work: Dunedin', and visit the blog that contains the latest news, reports and presentations from this research team in the department.

Teaching Responsibilities

Research Interests

  • Indigenous (Māori) business and organisation - Indigenous forms of knowledge in organisational practice (business communication, entrepreneurship, business ethics, leadership, etc.) and research (research methodology). How do Māori businesses maintain and control the integrity of their product and services in the global value chain?
  • Indigenous business education - What constitutes quality Indigenous business education? What are the consequences for business curriculum development? How do Indigenous values enhance business curriculum and better prepare our students to work in an increasingly diverse and multicultural world?
  • Maori mining and mineral exploitation – What are the basic issues iwi, hapu and whanau have to consider when, (1) approached by a 3rd party in relation to mining or mineral exploration, and,
  • (2) they want to commercialise or develop capabilities in the mining sector?
  • Third sector/community organisations, particularly those that operate with dual governance structure (Māori and Pākēhā) – How do we manage the tensions (not necessarily negative) to achieve better performance outcomes? How do we ensure the kaupapa of the organisation is maintained with integrity?
  • Supply Chain Management - including the role of corporate social responsibility and SCM
  • Operations Management – specifically, the combination of distinctly socio-cultural resources & capabilities and how these may inform performance measurement

Supervision

Diane has the following research students:

PhD

Mashkoor Ahmad - Family business SME’s, succession a major transition. (Supervisors: Diane Ruwhiu, Mitra Etemaddar)

Farhana Firoz - Gender Role, Entrepreneurial Intentions & Psychological Capital as the Mediator: A Gender Study of Chinese Prospective Entrepreneurs in New Zealand. (Supervisors: Diane Ruwhiu, André Everett)

Ruth Mrabure - Exploring entrepreneurial orientation amongst indigineous entreprenuers.(Supervisors: Diane Ruwhiu, Tara Duncan) - under examination

MCom

Ilai Faanunu - Pacific representation at the Executive management table in NZ. (Supervisors: Diane Ruwhiu, Virginia Cathro)

Mubshra Sattar - Ethical Leadership, Employee Well-being and Life Happiness- Does Ethical Leadership Create Happy Workers? (Supervisors: Steven Grover, Diane Ruwhiu)

MBus

Sjoerd Dekkers (Dex) - Entrepreneurship 2.0 Researching and analysing entrepreneurship, social entrepreneurship and sustainable entrepreneurship. (Supervisors: Diane Ruwhiu, Lincoln Wood)

Completed

Jennifer Leech Gonzalez (2012). Corporate Social Responsibility in Small and Medium-Sized Enterprises in Guatemala. - completed

Other responsibilities

Diane’s other responsibilities include:

  • Māori students' liaison
  • Māori liaison for the Post-graduate Advisory Group for the Otago School of Business
  • Executive member of Te Poutama Māori (Otago University Māori academic staff caucus)
  • Branch committee member for the Otago branch of the Tertiary education Union

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Publications

Ruwhiu, D., & Elkin, G. (2016). Converging pathways of contemporary leadership: In the footsteps of Māori and servant leadership. Leadership, 12(3), 308-323. doi: 10.1177/1742715015626326

Ruwhiu, D., & Carter, L. (2016). Negotiating "meaningful participation" for Indigenous peoples in the context of mining. Corporate Governance, 16(4), 641-654. doi: 10.1108/CG-10-2015-0138

Ruwhiu, D., & Carter, L. (2016). The intergenerational reality for Māori SMEs: Building resilience for Māori SMEs for the future. Proceedings of the International Indigenous Research Conference. (pp. 84). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Arahanga-Doyle, H., & Ruwhiu, D. (2016). The complexity of economic development for Māori communities: A case study. Proceedings of the International Indigenous Research Conference. (pp. 9). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Ruwhiu, D., & Ruckstuhl, K. (2016). Critical success factors for Māori SMEs: Evidence from the South. Proceedings of the International Indigenous Research Conference. (pp. 85). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Authored Book - Research

Ruckstuhl, K., Carter, L., Easterbrook, L., Gorman, A. R., Rae, H., Ruru, J., Ruwhiu, D., Stephenson, J., Suszko, A., Thompson-Fawcett, M., & Turner, R. (2013). Māori and mining. Dunedin, New Zealand: University of Otago, 59p.

Geare, A., Campbell-Hunt, C., Ruwhiu, D., & Bull, R. (2005). The New Zealand management supplement. Auckland, New Zealand: McGraw-Hill, 72p. Retrieved from http://www.mhhe.com/au/nzmanagement/

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Authored Book - Other

Geare, A. J., Sibbald, A., Ruwhiu, D., & Kirkwood, J. (2002). Management Functions. Dunedin: Department of Management, University of Otago, 163p.

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Chapter in Book - Research

Ruwhiu, D. (2014). Voices that matter: Speaking up for the 'Indigenous' in business education. In R. Westwood, G. Jack, F. Khan & M. Frenkel (Eds.), Core-periphery relations and organization studies. (pp. 185-203). New York: Palgrave Macmillan.

Ruwhiu, D., & Kirkwood, J. (2001). CLEAR Communications Limited: Case study and teaching note. In European Case Clearing House Collection. (pp. 601-032-1-10). Wharley End: The European Case Clearing House.

Kirkwood, J., & Ruwhiu, D. (2001). Hubbards Foods. In G. R. Elkin (Ed.), Human Resource Management in Action. Contemporary New Zealand Cases - Vol 2. (pp. 153-157). Palmerston North: Dunmore Press Limited.

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Chapter in Book - Other

Ruwhiu, D., & Elkin, G. (2013). Quality through culture: Organisational development at New American Ice Cream. In P. Ramburuth, C. Stringer & M. Serapio (Eds.), Dynamics of international business: Asia-Pacific Business Cases. (pp. 177-184). New York, NY: Cambridge University Press.

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Journal - Research Article

Ruwhiu, D., & Elkin, G. (2016). Converging pathways of contemporary leadership: In the footsteps of Māori and servant leadership. Leadership, 12(3), 308-323. doi: 10.1177/1742715015626326

Ruwhiu, D., & Carter, L. (2016). Negotiating "meaningful participation" for Indigenous peoples in the context of mining. Corporate Governance, 16(4), 641-654. doi: 10.1108/CG-10-2015-0138

Ruwhiu, D., & Cathro, V. (2014). ‘Eyes-wide-shut’: Insights from an indigenous research methodology. Emergence, 16(4). Retrieved from http://www.scopus.com/inward/record.url?eid=2-s2.0-84922340125&partnerID=40&md5=05ccf3fa86fce072e58dedd9f1d5102b

Ruwhiu, D., & Cone, M. (2013). Pragmatic leadership: A return to wisdom. Journal of Management & Organization, 19(1), 25-43. doi: 10.1017/jmo.2013.2

Ruwhiu, D. (2012). Colour by numbers? Introducing the Indigenous worldview into business school curriculum. He Pukenga Kōrero, 11(1), 11-20.

Ruwhiu, D., & Cone, M. (2010). Advancing a pragmatist epistemology in organisational research. Qualitative Research in Organizations & Management, 5(2), 108-126. doi: 10.1108/17465641011068884

Kirkwood, J., & Ruwhiu, D. (2003). Growth at Hubbard's foods? Journal of the Australian & New Zealand Academy of Management, 9(2), 47-56.

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Conference Contribution - Published proceedings: Full paper

Ruckstuhl, K., Thompson-Fawcett, M., Carter, L., Ruwhiu, D., Stephenson, J., & Morgan, T. K. K. B. (2015). Where go the indigenous in the mining nation? Proceedings of the International Indigenous Development Research Conference. (pp. 79-86). Auckland, New Zealand: Ngā Pae o te Māramatanga. [Full Paper]

Thompson, A., & Ruwhiu, D. (2014). Kaitiakitanga and ecocultural tourism: When slow food, traditional ecological knowledge and sustainability meet. In P. M. Chien (Ed.), Proceedings of the CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity. (pp. 1162-1165). Brisbane, Australia: School of Tourism, The University of Queensland. Retrieved from http://search.informit.com.au/documentSummary;dn=409674322688651;res=IELBUS

Ruwhiu, D., & Elkin, G. (2013). Pathways for 21st century leadership: Exploring the convergence of servant and Māori leadership. Proceedings of the 27th Australian and New Zealand Academy of Management (ANZAM) Conference: Managing on the Edge. Retrieved from http://www.anzam.org/

Ruwhiu, D. (2011). Colour by numbers? Introducing the indigenous worldview to business school curriculum. Proceedings of the 27th European Group for Organizational Studies (EGOS) Colloquium: Reassembling Organizations. Retrieved from http://www.egosnet.org

Ruwhiu, D. (2008). Whakawhanaungatanga: Culturally situating the organisational researcher. In M. Wilson (Ed.), Proceedings of the Australia and New Zealand Academy of Management Conference. [CD-ROM] Canning Bridge, Australia: Promaco Conventions. [Full Paper]

Ruwhiu, D. (2008). Raranga korero: The utility of narrative analysis for kaupapa Maori research. In M. Wilson (Ed.), Proceedings of the Australia and New Zealand Academy of Management Conference. [CD-ROM] Canning Bridge, Australia: Promaco Conventions. [Full Paper]

Ruwhiu, D., & Wolfgramm, R. (2006). Kaupapa Maori Research: A contribution to Critical Management Studies in New Zealand. In C. Prichard, D. Jones & R. Jacques (Eds.), Proceedings of Organization, Identity, Locality (OIL) II: A One-day Conference on Critical Management Studies in Aotearoa / New Zealand. (pp. 51-58). New Plymouth, New Zealand: Massey University. [Full Paper]

Ruwhiu, D. (2004). Māori business development: Developing an indigenous methodology. Proceedings of the 18th Annual Conference of the Australian & New Zealand Academy of Management. Dunedin, New Zealand: ANZAM. [Full Paper]

Ruwhiu, D., Kirkwood, J., & Walton, S. C. (2002). Exploring social capital - A case study of Hubbard's Foods Limited. Research, Knowledge and Practice: Enhancing Business and Government Capability. Proceedings of The Australian and New Zealand Academy of Management [CD ROM]. Beechworth, Australia: Australian and New Zealand Academy of Management. [Full Paper]

Ruwhiu, D. (2001). Information technology solutions and supply chain management: A case study of a grocery supply chain in New Zealand. International Conference of the Production Operations Management Society. CD ROM. Sao Paulo: Fundacao Getulio Vargas. [Full Paper]

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Conference Contribution - Published proceedings: Abstract

Ruwhiu, D., & Carter, L. (2016). The intergenerational reality for Māori SMEs: Building resilience for Māori SMEs for the future. Proceedings of the International Indigenous Research Conference. (pp. 84). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Ruwhiu, D., & Ruckstuhl, K. (2016). Critical success factors for Māori SMEs: Evidence from the South. Proceedings of the International Indigenous Research Conference. (pp. 85). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Arahanga-Doyle, H., & Ruwhiu, D. (2016). The complexity of economic development for Māori communities: A case study. Proceedings of the International Indigenous Research Conference. (pp. 9). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Ruwhiu, D., Amoamo, M., Bragg, C., Carr, A., & Kapa-Blair, J. (2016). Sowing the seeds of change: Indigenizing business curriculum. Proceedings of the 30th Australian and New Zealand Academy of Management (ANZAM) Conference: Innovating for Sustainable and Just Futures. Retrieved from http://anzam2016.com/

Haar, J., Ruwhiu, D., Ruckstuhl, K., Mika, J., Hudson, M., Hunia, R., & Sloan, T. (2016). Indigenous intersections with science, business and entrepreneurship. Proceedings of the 30th Australian and New Zealand Academy of Management (ANZAM) Conference: Innovating for Sustainable and Just Futures. Retrieved from http://anzam2016.com/

Amoamo, M., & Ruwhiu, D. (2016). "Talking about" the Māori economy. Proceedings of the International Indigenous Research Conference. (pp. 8-9). Auckland, New Zealand: Ngä Pae o te Māramatanga. Retrieved from http://www.indigenousresearch2016.ac.nz/

Thompson, A., & Ruwhiu, D. (2013). Joining forces: Researching clusters and networks in Māori tourism business settings. In J. Fountain & K. Moore (Eds.), Proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE) Annual Conference: Tourism and Global Change: On the Edge of Something Big. [USB Memory Stick], (pp. 832-834). Christchurch, New Zealand: Lincoln University. [Abstract]

Ruwhiu, D. (2005). Breaking the mould: Moving beyond traditional conceptions of competitiveness. Proceedings of theTe Ara Matariki: Pathway to New Beginnings Conference. [Abstract]

Ruwhiu, D. (2005). Creative counting: What makes indigenous business indigenous? Proceedings of the International Association of Official Statistics Satellite Meeting on Measuring Small and Indigenous Populations. Wellington, New Zealand: Statistics New Zealand. Retrieved from http://www.stats.govt.nz/about-us/events/satellite-meeting/

Ruwhiu, D., & Kirkwood, J. (2002). Service operations management at Kelly Tarlton's Antarctic Encounter and Underwater World. In J. Zahrly (Ed.), Proceedings of The North American Case Research Association. 16(1), (pp. 108). Banff, Canada: North American Case Research Association Inc. [Abstract]

Kirkwood, J., & Ruwhiu, D. (2002). Can Hubbard's continue as a socially responsible company? In J. Zahrly (Ed.), Proceedings of The North American Case Research Association Conference. 16(1), (pp. 125). Banff, Canada: North American Case Research Association Inc. [Abstract]

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Conference Contribution - Verbal presentation and other Conference outputs

O'Kane, P. M., Walton, S. C., Ruwhiu, D. R., & Cathro, V. I. (2016, August). Using a 'scenario development' Delphi to understand the complexities of work in the future. Verbal presentation at the 76th Meeting of the Academy of Management: Making Organizations Meaningful, Anaheim, USA.

Walton, S. C., O'Kane, P. M., Ruwhiu, D. R., & Cathro, V. I. (2016, August). The 'future of work': Developing plausible scenarios on work and business environments in 2030. Verbal presentation at the 76th Meeting of the Academy of Management: Making Organizations Meaningful, Anaheim, USA.

Ruwhiu, D., & Amoamo, M. (2015, December). The hybrid nature of Māori tribal enterprise: The best of both worlds. Verbal presentation at the 29th Australian and New Zealand Academy of Management (ANZAM) Conference: Management for Peak Performance, Queenstown, New Zealand.

Ruwhiu, D., Walton, S., O'Kane, P., & Cathro, V. (2015, December). Gazing into the future of work: Implications for management education. Verbal presentation at the 29th Australian and New Zealand Academy of Management (ANZAM) Conference: Management for Peak Performance, Queenstown, New Zealand.

Ruwhiu, D., & Cathro, V. (2014, April). AlterNative forms of organisational success: Insight from contemporary models of indigenous tribal enterprise. Verbal presentation at the 5th Latin American and European Meeting on Organization Studies (LAEMOS) Conference, Havana, Cuba.

O'Kane, P. M., Walton, S. C., Ruwhiu, D., & Cathro, V. (2014, September). What will the world of work look like in 2030, 2060 and beyond? An evaluation of the Delphi Technique in futures based management research. Verbal presentation at the British Academy of Management (BAM) Conference, Belfast, UK.

Walton, S., O'Kane, P., Ruwhiu, D., & Cathro, V. (2014, June). Rethinking businesses to 2030: Scenarios & visioning futures. Verbal presentation at the 25th International Association for Business and Society (IABS) Annual Conference: Reclaiming the Societal Dimension, Sydney, Australia.

Ruwhiu, D., & Carter, L. (2014, August). Ours, not mine! The multidimensional nature of meaningful participation for Indigenous Peoples within the context of mining. Verbal presentation at the Te Poutama Maori Otago International Research Workshop: When the Mining Nation Goes, Where Goes the Indigenous? Indigenous Perspectives on the 21st Century Mining Scramble, Puketeraki & Dunedin, New Zealand.

Ruwhiu, D. (2013, November). Exploring the 'interface' of indigenous business education. Verbal presentation at the 3rd Principles for Responsible Management Education (PRME) Australia/New Zealand Forum Conference: Te Kārohirohi: Towards New Horizons: Considerations for Responsible Management Education, Hamilton, New Zealand.

Ruwhiu, D., & Elkin, G. (2012, June). Exploring servant leadership in a cultural context: Indigenous Maori leadership. Verbal presentation at the 2nd Global Servant-Leadership Research Roundtable, Melbourne, Australia.

Ruwhiu, D., Carter, L., Ruru, J., Thompson-Fawcett, M., Ruckstuhl, K., Stephenson, J., Gorman, A., Suszko, A., & Turner, R. (2012, August). Māori and mining: A tool kit for navigating through the mining information miasma. Verbal presentation at the Hui Poutama: Māori Research Symposium: Ka Haere Whakamua, Ka Titiro Whakamuri, Dunedin, New Zealand.

Ruwhiu, D. (2006, February). Operations management. Verbal presentation at the Southern Maori Business Network: Annual Hui, Cromwell, New Zealand.

Ruwhiu, D. R., & Wolfgramm, R. (2005, June). Revealing the key to research in indigenous organizations. Verbal presentation at the 21st European Group for Organizational Studies Colloquium, Freie Universitat, Berlin.

Walton, S., & Ruwhiu, D. (2004, August). Cutting and pasting: Encouraging learning about sustainability values. Verbal presentation at the Sixty-Fourth Annual Meeting of the Academy of Management: Creating Actionable Knowledge, New Orleans, USA. New Orleans, USA.

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Commissioned Report for External Body

Ruckstuhl, K., Ruwhiu, D., Lont, D., Yap, M., & Turner, R. (2013). Te Ara E Heke Mai Nei: Science, innovation and the Māori economy: Mapping Māori enterprise. Commissioned by Te Puni Kōkiri. 93p.

More publications...