Jo teaches in the area of entrepreneurship, particularly around sustainable entrepreneurship and social entrepreneurship. In her early career, Jo worked as a Policy Advisor at the Ministry of Commerce, Wellington where she was involved in a large project as auction manager for the world's first internet auction of radio spectrum. Her PhD focused on a gender comparison of motivations for becoming an entrepreneur. Jo is currently working on a study of how Tall Poppy Syndrome affects New Zealand Business owners. Her other current research areas involve ecopreneurs, social entrepreneurs, entrepreneurship education.
Read Jo's article: What's challenging New Zealand Business owners? (PDF, 1.04MB)
Jo is an experienced supervisor, having supervised over 75 student projects in the past three years. In 2014 Jo was awarded one of the Top 12 Supervisors by the Otago University Students Association.
Jo is not currently taking on any new postgraduate students.
Jo is currently supervising the following students:
PhD
Jerry Ebeigbe - Entrepreneurial Orientation for SMEs Outward Expansion: Evidence from an Emerging Economy. (Supervisors: Elizabeth Rose, Jodyanne Kirkwood)
Karishma Nagre - Improving the Opportunities for Open Innovation in New Zealand's High Tech Firms: Open Innovation in New Zealand's High Tech Firms. (Supervisors: Elizabeth Rose, Jodyanne Kirkwood)
Emmanel Osigwe - Developing A Social Enterprise Collaborative Model To Accelerate Socio-Economic Inclusion: A Model For International Social Enterprises. (Supervisors: Jodyanne Kirkwood, Elizabeth Rose, Annie Zhang)
Completed
Cle-Anne Gabriel (2015). Renewable energy start-up businesses: Typology and critical success factors in transitioning countries. (Supervisors: Beth Rose, Jodyanne Kirkwood, Sara Walton)
Naoto Nadayama (2017). International Entrepreneurship in MNEs: Multiple Case Studies in the Dairy Industry. (Supervisors: Elizabeth Rose, Jodyanne Kirkwood)
Babak Zahraie (2017). Green Entrepreneurs: Change Agents towards Sustainability. (Supervisors: André Everett, Sara Walton, Jodyanne Kirkwood)
MCom
Mahfuzur Rahman - A Study on the Influence of Microfinance impacting the Growth of Small Medium Enterprises (SME's) in New Zealand. (Supervisors: Jodyanne Kirkwood, Cle-Anne Gabriel)
Publications
Gray, B., Kirkwood, J., Monahan, E., & Etemaddar, M. (2019). Internal factors influencing effective opportunity identification in a Tongan social enterprise. Journal of Small Business & Entrepreneurship, 31(4), 323-347. doi: 10.1080/08276331.2018.1459015
Journal - Research Article
Gray, B., Kirkwood, J., Etemaddar, M., & Monahan, E. (2018). Sustainable business models for community-based enterprises in Samoa and Tonga. Small Enterprise Research, 25(2), 99-113. doi: 10.1080/13215906.2018.1479293
Journal - Research Article
Kirkwood, J., Dwyer, K., & Walton, S. (2017). An ecopreneur’s growing resilience after a series of earthquakes. Journal of Enterprising Communities, 11(1), 129-148. doi: 10.1108/JEC-12-2014-0028
Journal - Research Article
Kirkwood, J., Baucus, M., & Dwyer, K. (2016). Ethics in entrepreneurship education: The case of a student start-up entrepreneur. Journal of Business Ethics Education, 13, 91-116.
Journal - Research Article
Gabriel, C.-A., Kirkwood, J., Walton, S., & Rose, E. L. (2016). How do developing country constraints affect renewable energy entrepreneurs? Energy for Sustainable Development, 35, 52-66. doi: 10.1016/j.esd.2016.09.006
Journal - Research Article
Kirkwood, J. J. (2016). How women and men business owners perceive success. International Journal of Entrepreneurial Behaviour & Research, 22(5), 594-615. doi: 10.1108/IJEBR-01-2016-0024
Journal - Research Article
Zahraie, B., Everett, A. M., Walton, S., & Kirkwood, J. (2016). Environmental entrepreneurs facilitating change toward sustainability: A case study of the wine industry in New Zealand. Small Enterprise Research, 23(1), 39-57. doi: 10.1080/13215906.2016.1188717
Journal - Research Article
Gabriel, C.-A., & Kirkwood, J. (2016). Business models for model businesses: Lessons from renewable energy entrepreneurs in developing countries. Energy Policy, 95, 336-349. doi: 10.1016/j.enpol.2016.05.006
Journal - Research Article
Cornwall, J., Kirkwood, J., Clark, G., Silvey, S., Appleby, R. D., Wolkenhauer, S. M., Panjabi, J., … Abbott, M. (2015). Can a short intensive course affect entrepreneurial ability, knowledge and intent, or further entrepreneurial study? An assessment of the SEED programme, Dunedin, New Zealand. Industry & Higher Education, 29(5), 397-404. doi: 10.5367/ihe.2015.0273
Journal - Research Article
Zahraie, B., Everett, A., Walton, S., & Kirkwood, J. (2015, December). The roles of entrepreneurs in sustainability transitions: A combination of strategic niche management and evolutionary theory. Verbal presentation at the 29th Australian and New Zealand Academy of Management (ANZAM) Conference: Management for Peak Performance, Queenstown, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Kirkwood, J., & Viitanen, T. (2015). Stop knocking entrepreneurs: How to mitigate the effects of tall poppy syndrome on entrepreneurs. Proceedings of the Australian Centre for Entrepreneurship (ACE) Research Exchange Conference. (pp. 20). Retrieved from http://acereconference.com/past-conferences/2015-program/
Conference Contribution - Published proceedings: Abstract
Zahraie, B., Everett, A. M., Walton, S., & Kirkwood, J. (2014, June). Entrepreneurs as change agents: Strategies for greater impact. Verbal presentation at the Group of Research on Organizations and the Natural Environment (GRONEN) Research Conference, Helsinki, Finland.
Conference Contribution - Verbal presentation and other Conference outputs
Kirkwood, J., Dwyer, K., & Walton, S. (2014). An ecopreneurs' road to resilience after an earthquake. In B. Kotey (Ed.), Proceedings of the 27th Small Enterprise Association of Australia & New Zealand (SEAANZ) Annual Conference. Retrieved from http://seaanz.org/content/27th-annual-seaanz-conference-2014-1
Conference Contribution - Published proceedings: Full paper
Zhang, J. A., Walton, S., & Kirkwood, J. (2014). Eco-innovativeness and business performance: The moderating effect of environmental orientation. Proceedings of the 28th Australian and New Zealand Academy of Management (ANZAM) Conference: Reshaping Management for Impact. Retrieved from http://www.anzam.org/
Conference Contribution - Published proceedings: Full paper
Zamanzadeh, V., Roshangar, F., Fathi-Azar, E., Valizadeh, L., & Kirkwood, J. (2014). Experiences of newly graduated nurses on strategies of gaining self-confidence during their initial work: A qualitative study. Journal of Nursing Research, 22(4), 283-291. doi: 10.1097/jnr.0000000000000050
Journal - Research Article
Gray, B. J., Duncan, S., Kirkwood, J., & Walton, S. (2014). Encouraging sustainable entrepreneurship in climate-threatened communities: A Samoan case study. Entrepreneurship & Regional Development, 26(5-6), 401-430. doi: 10.1080/08985626.2014.922622
Journal - Research Article
Kirkwood, J., Dwyer, K., & Gray, B. (2014). Students' reflections on the value of an entrepreneurship education. International Journal of Management Education, 12(3), 307-316. doi: 10.1016/j.ijme.2014.07.005
Journal - Research Article
Kirkwood, J., & Walton, S. (2014). How green is green? Ecopreneurs balancing environmental concerns and business goals. Australasian Journal of Environmental Management, 21(1), 37-51. doi: 10.1080/14486563.2014.880384
Journal - Research Article
Kirkwood, J., Dwyer, K., Gray, B., & O'Neill, D. (2013). To go ahead or not? An ethical dilemma in business start-up. Proceedings of the 27th United States Association for Small Business and Entrepreneurship (USABE) Annual Conference: What's new, what works: In the classroom and on the street. Retrieved from http://proceedings.usasbe.org/proceedingsearch.php
Conference Contribution - Published proceedings: Full paper
Walton, S., & Kirkwood, J. (2013). Tempered radicals! Ecopreneurs as change agents for sustainability: An exploratory study. International Journal of Social Entrepreneurship & Innovation, 2(5), 461-475. doi: 10.1504/IJSEI.2013.059321
Journal - Research Article
Kirkwood, J. (2012). Family matters: Exploring the role of family in the new venture creation decision. Journal of Small Business & Entrepreneurship, 25(2), 141-154. doi: 10.1080/08276331.2012.10593565
Journal - Research Article
Kirkwood, J., & Walton, S. (2012). Green, lean and growing: How ecopreneurs in New Zealand are starting, managing and growing green businesses. Proceedings of the 57th International Council for Small Business (ICSB) World Conference: Leading from the Edge. Retrieved from http://www.icsb.org/conferences.asp
Conference Contribution - Published proceedings: Full paper
Walton, S., & Kirkwood, J. (2011). Ecopreneurs as subjects of environmentalism: A discussion of the phenomena of environmental entrepreneurs. Proceedings of the Samoa Conference II: Tracing Footprints of Tomorrow: Past Lessons, Present Stories, Future Lives. (pp. 30). Retrieved from http://www.nus.edu.ws
Conference Contribution - Published proceedings: Abstract
Kirkwood, J., & Harris, P. (2011). Beyond business: One local government's efforts to help business owners with succession planning. Small Enterprise Research, 18(2), 130-142.
Journal - Research Article
Kirkwood, J., & Harris, P. (2011). Beyond business: One local government helping business owners with succession planning. Proceedings of the 8th AGSE International Entrepreneurship Research Exchange Conference. [CD-ROM], (pp. 87-99). [Full Paper]
Conference Contribution - Published proceedings: Full paper
Walton, S., & Kirkwood, J. (2010, November). Being sustainable in the workplace. Keynote presentation at the 37th Annual Partnership in International Management (PIM) Conference: Global Collaboration toward Sustainability and Climate Change, Dunedin, New Zealand.
Conference Contribution - Verbal presentation and other Conference outputs
Gray, B. J., & Kirkwood, J. (2010). Issues in experiential entrepreneurship education: Introduction to the special edition. International Review of Entrepreneurship, 8(1), 3-18.
Journal - Research Article
Dwyer, K., Everett, A. M., & Kirkwood, J. (2010). Can SCM be a discipline? Comparing academic and practitioner perceptions on the degree of coherence. Proceedings of the 41st Decision Sciences Institute Annual Meeting. [CD-ROM], (pp. 4591-4596). Atlanta, GA: DSI. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Kirkwood, J., & Walton, S. (2010). What motivates ecopreneurs to start businesses? International Journal of Entrepreneurial Behaviour & Research, 16(3), 204-228. doi: 10.1108/13552551011042799
Journal - Research Article
Kirkwood, J., & Walton, S. (2010). How ecopreneurs' green values affect their international engagement in supply chain management. Journal of International Entrepreneurship, 8, 200-217. doi: 10.1007/s10843-010-0056-8
Journal - Research Article
Walton, S. C., & Kirkwood, J. (2009, August). Making greening matter! Ecopreneurs commitment to environmental concerns and economic success. Verbal presentation at the Academy of Management Annual Meeting: Green Management Matters, Chicago, USA.
Conference Contribution - Verbal presentation and other Conference outputs
Kirkwood, J., & Walton, S. (2009). Ecopreneurs: Are their motivations for starting businesses similar or different to entrepreneurs? Proceedings of the Small Enterprise Association of Australia & New Zealand: Start Small Think Big Conference. [CD-ROM] SEAANZ. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Kirkwood, J. (2009). Spousal roles on motivations for entrepreneurship: A qualitative study in New Zealand. Journal of Family & Economic Issues, 30(4), 372-385. doi: 10.1007/s10834-009-9169-4
Journal - Research Article
Kirkwood, J. & Walton, S. (2009, July). Growing green entrepreneurs. University of Otago Centre for Entrepreneurship Seminar Series, Dunedin, New Zealand. [Public Seminar].
Other Research Output
Kirkwood, J. (2009). To grow or not? Growing small service firms. Journal of Small Business & Enterprise Development, 16(3), 485-503. doi: 10.1108/14626000910977189
Journal - Research Article
Kirkwood, J. (2009). Is a lack of self-confidence hindering women entrepreneurs? International Journal of Gender & Entrepreneurship, 1(2), 118-133. doi: 10.1108/17566260910969670
Journal - Research Article
Kirkwood, J. (2009). Motivational factors in a push-pull theory of entrepreneurship. Gender in Management, 24(5), 346-364. doi: 10.1108/17542410910968805
Journal - Research Article
Kirkwood, J., & Gray, B. (2009). From entrepreneur to mayor: Assessing the impact of the founder's changing reputation on Hubbard Foods Ltd. Australasian Marketing Journal, 17, 115-124. doi: 10.1016/j.ausmj.2009.05.005
Journal - Research Article
Kirkwood, J., & Walton, S. (2008). Seeing the (green) light. NZ Business, 22(10), 41-42.
Journal - Professional & Other Non-Research Articles
Kirkwood, J., & Walton, S. (2008). How ecopreneurs' green values affect their international engagement. In B. Gray (Ed.), Proceedings of the 11th McGill International Entrepreneurship Conference. [CD-ROM], (pp. 139-160). Dunedin, New Zealand: School of Business, University of Otago. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Kirkwood, J., & Tootell, B. (2008). Is entrepreneurship the answer to achieving work-family balance? Journal of Management & Organization, 14(3), 285-302.
Journal - Research Article
Kirkwood, J. (2007). [Review of the book Women entrepreneurs across racial lines: Issues of human capital, financial capital and network structures]. Women in Management Review, 22(5), 428-430.
Journal - Research Other
Kirkwood, J. (2007). Dick Hubbard: Entrepreneur and mayor. In H. H. Frederick, D. F. Kuratko & R. M. Hodgetts (Eds.), Entrepreneurship: Theory, Process, Practice. (Asia-Pacific ed.) Melbourne, Australia: Thomson.
Chapter in Book - Research
Kirkwood, J. (2007). How entrepreneurs achieve growth: Comparing aspired and actual growth. Proceedings of the International Council for Small Businesses World Conference. [CD-ROM] Turku, Finland: ICSB. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Kirkwood, J. (2007). Knocking our tallest poppies: Entrepreneurs and the Tall Poppy Syndrome. Proceedings of the Small Enterprise Conference. Hamilton, New Zealand: Small Enterprise Conference, Dept of Finance, University of Waikato. Retrieved from http://wms-soros.mngt.waikato.ac.nz/SEAANZ/2007+Conference/sort+by+author+name.htm
Conference Contribution - Published proceedings: Full paper
Kirkwood, J. (2007). To grow or not to grow? NZ Business, 21(2), 40-41.
Journal - Professional & Other Non-Research Articles
Inkson, K., Browning, V., & Kirkwood, J. (Eds.). (2007). Working on the edge: A portrait of business in Dunedin. Dunedin, New Zealand: Otago University Press, 261p.
Edited Book - Research
Kirkwood, J. (2007). Igniting the entrepreneurial spirit: Is the role parents play gendered? International Journal of Entrepreneurial Behaviour & Research, 13(1), 39-59.
Journal - Research Article
Kirkwood, J., & Campbell-Hunt, C. (2007). Using multiple paradigm research methodologies to gain new insights into entrepreneurial motivations. Journal of Enterprising Culture, 15(3), 219-241.
Journal - Research Article
Kirkwood, J. (2007). Tall Poppy Syndrome: Implications for entrepreneurship in New Zealand. Journal of Management & Organization, 13(4), 366-382.
Journal - Research Article
Inkson, K., Browning, V., & Kirkwood, J. (2007). Introduction. In K. Inkson, V. Browning & J. Kirkwood (Eds.), Working on the Edge: A portrait of business in Dunedin. (pp. 9-12). Dunedin, New Zealand: Otago University Press.
Chapter in Book - Research
Kirkwood, J., & Harris, P. (2007). Programming entrepreneurs for Dunedin's future. In K. Inkson, V. Browning & J. Kirkwood (Eds.), Working on the Edge: A portrait of business in Dunedin. (pp. 88-98). Dunedin, New Zealand: Otago University Press.
Chapter in Book - Research
Inkson, K., & Kirkwood, J. (2007). Animation Research Limited: The yachts that came to life. In K. Inkson, V. Browning & J. Kirkwood (Eds.), Working on the Edge: A portrait of business in Dunedin. (pp. 208-219). Dunedin, New Zealand: Otago University Press.
Chapter in Book - Research
Kirkwood, J. (2006). Cutting down our tallest poppies. NZ Business, 20(3), 16-17.
Journal - Professional & Other Non-Research Articles
Kirkwood, J., & Campbell-Hunt, C. (2006). Beyond push and pull factors: Exploring the process of how women and men decide to become entrepreneurs. Proceedings of the 51st International Council for Small Business World Conference. (pp. 1-10). Retrieved from www.icsb.org
Conference Contribution - Published proceedings: Full paper
Kirkwood, J., & Campbell-Hunt, C. (2006). Using multiple paradigms to understand entrepreneurial motivations. Proceedings of the 3rd Australian Graduate School of Entrepreneurship International Research Exchange. (pp. 1-2). [Abstract]
Conference Contribution - Published proceedings: Abstract
Kirkwood, J., & Campbell-Hunt, C. (2005, June). Using an integrated perspective to theorise gender differences in motivations for becoming an entrepreneur. Poster session presented at the Twenty-Fifth Annual Entrepreneurship Research Conference, Wellesley, MA.
Conference Contribution - Poster Presentation (not in published proceedings)
Kirkwood, J. (2004). Theorising gender differences in motivations to become an entreprenuer. Proceedings of the 27th Institute for Small Business Affairs National Conference: Entrepreneurship & SME Development. [CD-ROM] Harrogate, UK: ISBA 2004 National Conference Secretariat. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Kirkwood, J., & Mackie, B. (2004). Working the nightshift: How do women entrepreneurs balance work and family? Proceedings of the 18th Annual Conferences of the Australian & New Zealand Academy of Management. Dunedin: ANZAM. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Kirkwood, J., & Mackie, B. (2004). Does entrepreneurship really offer a flexible working environment? In S. M. Lee & J. W. Ra (Eds.), Proceedings of the Pan-Pacific Conference XXI: International Business and Global Project Management. (pp. 351-353). Lincoln, Nebraska: Pan-Pacific Business Association. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Kirkwood, J. (2003). Happy hens. In K. Bartol, M. Tein, G. Matthews & D. Martin (Eds.), Managment: A Pacific Rim focus. (Enhanced ed.) (pp. [CD-ROM]). Macquarie Park, NSW: McGraw-Hill Australia.
Chapter in Book - Research
Kirkwood, J. (2003). The role of family: Comparing women and men entrepreneurs. In G. Berrow & M. Hall (Eds.), Proceedings of the International Council for Small Business 48th World Conference. [CD-ROM] Harrogate, UK: ICSB. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Kirkwood, J., & Ruwhiu, D. (2003). Growth at Hubbard's foods? Journal of the Australian & New Zealand Academy of Management, 9(2), 47-56.
Journal - Research Article
Ruwhiu, D., Kirkwood, J., & Walton, S. (2002). What is social capital? Understanding social capital at Hubbard's Foods Limited. Working Paper. Dunedin: Department of Management, University of Otago.
Working Paper; Discussion Paper; Technical Report
Ruwhiu, D., & Kirkwood, J. (2002). Service operations management at Kelly Tarlton's Antarctic Encounter and Underwater World. In J. Zahrly (Ed.), Proceedings of The North American Case Research Association.16(1), (pp. 108). Banff, Canada: North American Case Research Association Inc. [Abstract]
Conference Contribution - Published proceedings: Abstract
Kirkwood, J., & Ruwhiu, D. (2002). Can Hubbard's continue as a socially responsible company? In J. Zahrly (Ed.), Proceedings of The North American Case Research Association Conference.16(1), (pp. 125). Banff, Canada: North American Case Research Association Inc. [Abstract]
Conference Contribution - Published proceedings: Abstract
Ruwhiu, D., Kirkwood, J., & Walton, S. C. (2002). Exploring social capital - A case study of Hubbard's Foods Limited. Research, Knowledge and Practice: Enhancing Business and Government Capability. Proceedings of The Australian and New Zealand Academy of Management [CD ROM]. Beechworth, Australia: Australian and New Zealand Academy of Management. [Full Paper]
Conference Contribution - Published proceedings: Full paper
Geare, A. J., Sibbald, A., Ruwhiu, D., & Kirkwood, J. (2002). Management Functions. Dunedin: Department of Management, University of Otago, 163p.
Authored Book - Other
Kirkwood, J., & Ruwhiu, D. (2001). Hubbards Foods. In G. R. Elkin (Ed.), Human Resource Management in Action. Contemporary New Zealand Cases - Vol 2. (pp. 153-157). Palmerston North: Dunmore Press Limited.
Chapter in Book - Research
Ruwhiu, D., & Kirkwood, J. (2001). CLEAR Communications Limited: Case study and teaching note. In European Case Clearing House Collection. (pp. 601-032-1-10). Wharley End: The European Case Clearing House.
Chapter in Book - Research
Kirkwood, J. (2000). Quality management in New Zealand Manufacturing Companies. Electronic proceedings http://www.poms.org/Meeting2000/abstracts.htm. (SC8F4). [Full Paper]
Conference Contribution - Published proceedings: Full paper
Kirkwood, J., & Batley, T. W. (1998). Quality Management in New Zealand Manufacturing Companies. Journal of New Zealand Organisation for Quality, 13(6), 7-10.
Journal - Research Article