Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

News and Events: Marketing

Discover what's happening with Marketing at Otago

Read stories on Marketing staff, students or research, or find information on upcoming seminars, events and lectures. During the year, the Department also hosts many public lectures and events from our researchers and subject experts. For Marketing staff, we have an upcoming departmental seminars calendar, ensuring that everyone is kept up-to-date.

Media Features

News stories and features from national and international media featuring the Department of Marketing, plus Marketing features from He Kitenga (Otago's high-quality research publication) and the University of Otago Magazine.

Upcoming Departmental Seminars

A calendar of seminars for the Department of Marketing.

Events Calendar

An up-to-date list of Marketing events open to the public.

You can also view podcasts of past Marketing (Otago Business School) public lectures and events.

News: Department of Marketing

Read about the latest Marketing at Otago news, below.

Joint action on annual $1 billion retail crime problem 

Monday, 21 August 2017 12:26pm

Almost $1 billion of goods get stolen from shops in New Zealand every year and the University of Otago and Retail NZ want to do something about it.

^ Top of Page

Otago launches logo review

Thursday, 6 July 2017 5:36pm

The University’s Marketing Office will lead a major review of the University of Otago logo – the most prominent aspect of the University’s overarching brand.

^ Top of Page

How much are the Highlanders worth to Dunedin?

Tuesday, 16 May 2017 2:27pm

They’re obviously home-town favourites but just how much money do the Highlanders contribute to Dunedin and further afield?

^ Top of Page

Smokefree researchers call for stronger regulation of roll-your-own tobacco

Monday, 19 September 2016 2:16pm

Smokefree researchers at the University of Otago are calling on policy makers to develop stronger regulation of roll-your-own (RYO) tobacco. 

^ Top of Page

Kiwis favour banning TV advertising to pre-schoolers

Friday, 26 August 2016 10:11am

The majority of New Zealanders believe that advertising to children is unethical and that television advertising to pre-schoolers should be banned, new University of Otago research suggests.

^ Top of Page

Making cigarette sticks unattractive next step for plain packaging

Wednesday, 23 March 2016 1:26pm

As New Zealand moves towards legislating for plain packaging of cigarettes, the Government should consider measures that extend and improve upon Australia’s model, ASPIRE2025 researchers from the University of Otago believe.

^ Top of Page

Study points to Kiwis having become more frugal in wake of GFC

Wednesday, 26 August 2015 10:55am

A newly released University of Otago study of consumer lifestyles suggests many Kiwis have become thriftier and more closely aligned with traditional values in the wake of the global financial crisis (GFC). The study also indicates a growing concern for the environment and sustainable consumption.

^ Top of Page

Attitudes matter when it comes to sustainable fashion

Wednesday, 13 May 2015 4:27pm

New research from Otago's Department of Marketing could have you thinking twice about how you buy your clothes.

^ Top of Page

Fuel poverty research supported by postgraduate scholarship

Thursday, 18 December 2014 11:13am

University of Otago Marketing PhD student Fatima McKague has been awarded the Todd Foundation Postgraduate Scholarship in Energy Research to investigate fuel poverty in New Zealand.

^ Top of Page

Study shows more “quit” stimulus needed on cigarette packs

Monday, 10 November 2014 3:38pm

New research from the University of Otago, published recently in the prestigious BMJ-owned journal Tobacco Control, suggests tobacco plain packaging would be enhanced by clearer and more visually striking Quitline information.

^ Top of Page

New Health Star Rating nutrition label may not be best format

Monday, 30 June 2014 10:18am

University of Otago researchers are questioning the likely effectiveness of new Health Star Rating nutrition labels that may soon be seen on the front of food packages in New Zealand and Australia.

^ Top of Page

A man on a mission

Friday, 7 March 2014 3:39pm

Raymond Xia is on a mission to bring understanding of the Chinese consumer to Western marketers

^ Top of Page

Fonterra’s false alarm shows danger of ‘crying wolf’

Friday, 30 August 2013 3:25pm

Although it is good news that Fonterra received the ‘all clear’ from the Ministry for Primary Industries yesterday, a lot more needs to be done to restore New Zealand’s reputation, say academics from Victoria University of Wellington and the University of Otago.

^ Top of Page

‘Rubbernecking’ disaster tourism may produce backlash

Monday, 24 June 2013 11:15am

Recent research by the University of Otago on how best to operate tours focusing on the Christchurch earthquake, and similar disasters, has produced new findings for the tourism industry on avoiding negative reactions from residents.

^ Top of Page

Extending smoke-free areas outside bars could help curb “social smoking”

Tuesday, 21 February 2012 2:11pm

Smoking and drinking often go hand in hand. Therefore extending the smoking ban outside bars could help curb “social smoking”, a qualitative study published online in the journal Tobacco Control suggests.

^ Top of Page

Kiwi males take to grooming products – just not too many

Friday, 9 September 2011 8:45am

In a country besotted with its rugby and rural heroes, use of cosmetic grooming products has become widely accepted by young New Zealand males, according to a University of Otago Marketing Department study.

^ Top of Page

Research exposes “myth” that GM pasture will deter tourists

Friday, 1 April 2011 10:57am

A University of Otago survey of tourists concludes that it is highly unlikely that the introduction of genetically-modified drought-tolerant pasture to New Zealand would have long-term adverse effects on this country’s ‘clean green’ image overseas.

^ Top of Page

Larger cigarette warnings and plain packaging needed

Friday, 29 October 2010 9:23am

Young adult smokers between 18 and 30 are more likely to consider giving up cigarettes if branding on the front of packets is greatly reduced and graphic health warnings are significantly increased in size.

^ Top of Page

Otago to host international business case competition

Thursday, 26 August 2010 2:57pm

The University of Otago School of Business, in partnership with the New Zealand Student Development Society, is hosting a major international business case competition at Queenstown that begins on Sunday.

^ Top of Page

“Food miles” appear to have little impact on UK shoppers: Otago research

Wednesday, 7 July 2010 2:46pm

UK supermarket shoppers appear to attach little importance to country-of-origin as a factor when choosing fresh food items, according to latest University of Otago research.