Discover what's happening with Marketing at Otago
Read stories on Marketing staff, students or research, or find information on upcoming seminars, events and lectures. During the year, the Department also hosts many public lectures and events from our researchers and subject experts. For Marketing staff, we have an upcoming departmental seminars calendar, ensuring that everyone is kept up-to-date.
News stories and features from national and international media featuring the Department of Marketing, plus Marketing features from He Kitenga (Otago's high-quality research publication) and the University of Otago Magazine.
A calendar of seminars for the Department of Marketing.
An up-to-date list of Marketing events open to the public.
News: Department of Marketing
Read about the latest Marketing at Otago news, below.
Monday, 21 August 2017 12:26pm
Almost $1 billion of goods get stolen from shops in New Zealand every year and the University of Otago and Retail NZ want to do something about it.
Thursday, 6 July 2017 5:36pm
The University’s Marketing Office will lead a major review of the University of Otago logo – the most prominent aspect of the University’s overarching brand.
Tuesday, 16 May 2017 2:27pm
They’re obviously home-town favourites but just how much money do the Highlanders contribute to Dunedin and further afield?
Monday, 19 September 2016 2:16pm
Smokefree researchers at the University of Otago are calling on policy makers to develop stronger regulation of roll-your-own (RYO) tobacco.
Friday, 26 August 2016 10:11am
The majority of New Zealanders believe that advertising to children is unethical and that television advertising to pre-schoolers should be banned, new University of Otago research suggests.
Wednesday, 23 March 2016 1:26pm
As New Zealand moves towards legislating for plain packaging of cigarettes, the Government should consider measures that extend and improve upon Australia’s model, ASPIRE2025 researchers from the University of Otago believe.
Wednesday, 26 August 2015 10:55am
A newly released University of Otago study of consumer lifestyles suggests many Kiwis have become thriftier and more closely aligned with traditional values in the wake of the global financial crisis (GFC). The study also indicates a growing concern for the environment and sustainable consumption.
Wednesday, 13 May 2015 4:27pm
New research from Otago's Department of Marketing could have you thinking twice about how you buy your clothes.
Thursday, 18 December 2014 11:13am
University of Otago Marketing PhD student Fatima McKague has been awarded the Todd Foundation Postgraduate Scholarship in Energy Research to investigate fuel poverty in New Zealand.
Monday, 10 November 2014 3:38pm
New research from the University of Otago, published recently in the prestigious BMJ-owned journal Tobacco Control, suggests tobacco plain packaging would be enhanced by clearer and more visually striking Quitline information.
Monday, 30 June 2014 10:18am
University of Otago researchers are questioning the likely effectiveness of new Health Star Rating nutrition labels that may soon be seen on the front of food packages in New Zealand and Australia.
Friday, 7 March 2014 3:39pm
Raymond Xia is on a mission to bring understanding of the Chinese consumer to Western marketers
Friday, 30 August 2013 3:25pm
Although it is good news that Fonterra received the ‘all clear’ from the Ministry for Primary Industries yesterday, a lot more needs to be done to restore New Zealand’s reputation, say academics from Victoria University of Wellington and the University of Otago.
Monday, 24 June 2013 11:15am
Recent research by the University of Otago on how best to operate tours focusing on the Christchurch earthquake, and similar disasters, has produced new findings for the tourism industry on avoiding negative reactions from residents.
Tuesday, 21 February 2012 2:11pm
Smoking and drinking often go hand in hand. Therefore extending the smoking ban outside bars could help curb “social smoking”, a qualitative study published online in the journal Tobacco Control suggests.
Friday, 9 September 2011 8:45am
In a country besotted with its rugby and rural heroes, use of cosmetic grooming products has become widely accepted by young New Zealand males, according to a University of Otago Marketing Department study.
Friday, 1 April 2011 10:57am
A University of Otago survey of tourists concludes that it is highly unlikely that the introduction of genetically-modified drought-tolerant pasture to New Zealand would have long-term adverse effects on this country’s ‘clean green’ image overseas.
Friday, 29 October 2010 9:23am
Young adult smokers between 18 and 30 are more likely to consider giving up cigarettes if branding on the front of packets is greatly reduced and graphic health warnings are significantly increased in size.
Thursday, 26 August 2010 2:57pm
The University of Otago School of Business, in partnership with the New Zealand Student Development Society, is hosting a major international business case competition at Queenstown that begins on Sunday.
Wednesday, 7 July 2010 2:46pm
UK supermarket shoppers appear to attach little importance to country-of-origin as a factor when choosing fresh food items, according to latest University of Otago research.