“At school I loved business and art. Marketing gave me the best balance between the two. I was particularly interested in consumer behaviour and decided on honours in Marketing Management pretty early on.”
Allie won awards and scholarships throughout her four-year degree. She admits to being extremely competitive, but says hard work is easier when you are having fun.
“It’s because I enjoyed what I was doing, and because the staff in Marketing were just so amazing. They were so friendly and welcoming, and you could talk freely to the lecturers and they’d listen to you. It’s all part of the reason I did honours and ultimately why I did so well.”
Allie also entered two Business Case Competitions — winning one — and was made an ambassador for the Business School, returning to her old school to advise pupils considering studying at Otago.
“I talked about the lifestyle, which I loved. But I wasn’t always so confident. When I first got to Otago I was incredibly shy. I didn’t talk to anyone on the first day. But I soon learned you make friends so easily, and they end up becoming your family away from home. You learn a lot of new skills, which brace you for the real world.”
The move from home and into the unknown paid off. “I think everything I learned and the confidence I gained came from being out of my comfort zone, and that was incredibly beneficial, along with the support of the Marketing Department.”
After graduating, Allie backpacked through South East Asia and India, returning to work first with a marketing company, and now as an account manager at a full-service advertising agency — “I’m absolutely loving it.”