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Publications: Marketing

Marketing at Otago’s innovative research is reflected by the quality of our staff publications

Take a look below at the Department's most recent publications - these include books, book chapters, journals, conference contributions, and commissioned reports.

Visit the Marketing staff profile pages for lists of individual research publications of our academic staff.

2014 Marketing publications

* where articles are listed as 'forthcoming' please contact the author directly

Edited books - research

Ballantyne, D. Ed. (2014). Relationship Marketing. In Sheth, J. (Series Ed.), Legends in Marketing: Christian Grönroos. Thousand Oaks: Sage Publications.

Journal - research articles

Bell, M., Carrington, G., Lawson, R., & Stephenson, J. (2014). Socio-technical barriers to the use of energy-efficient timber drying technology in New Zealand. Energy Policy, 67, 747-755. doi: 10.1016/j.enpol.2013.12.010

Biggemann, S., Williams, M., & Kro, G. (2014). Building in sustainability, social responsibility and value co-creation. Journal of Business & Industrial Marketing, 29(4), 304-312. doi: 10.1108/JBIM-08-2013-0161

Campelo, A., Aitken, R., Thyne, M., & Gnoth, J. (2014). Sense of place: The importance for destination branding. Journal of Travel Research, 53(2), 154-166. doi: 10.1177/0047287513496474

Chetty, S., Johanson, M. E., & Martín Martín, O. (2014). Speed of internationalization: Conceptualization, measurement and validation. Journal of World Business. Advance online publication. doi: 10.1016/j.jwb.2013.12.014

Conejo, F., & Wooliscroft, B. (2014). Brands defined as semiotic marketing systems. Journal of Macromarketing. Advance online publication. doi: 10.1177/0276146714531147

Edwards, R., Hoek, J., van der Deen, F. (Forthcoming). Smokefree 2025 use of mass media in New Zealand lacks alignment with evidence and needs. Australian & New Zealand Journal of Public Health.

Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2014). “Part of me”: National parks integration into the extended self of domestic tourists. Journal of Hospitality Marketing & Management, 23(4), 360-379. doi: 10.1080/19368623.2013.768188

Gao, H., Knight, J. G., Yang, Z., & Ballantyne, D. (2014). Toward a gatekeeping perspective of insider–outsider relationship development in China. Journal of World Business, 49(3), 312-320. doi: 10.1016/j.jwb.2013.06.002. (I.F. 2012: 2.62; A on ERA 2010 list).

Gendall, P., Hoek, J., Marsh, L., Edwards, R., & Healey, B. (2014). Youth tobacco access: Trends and policy implications. BMJ Open, 4(4), e004631. doi: 10.1136/bmjopen-2013-004631

Gnoth, J., & Matteucci, X. (2014). A phenomenological view of the behavioural tourism research literature. International Journal of Culture, Tourism & Hospitality Research, 8(1), 3-21. doi: 10.1108/IJCTHR-01-2014-0005

Harwood, T., & Garry, T. (2014). Co-creation and ambiguous ownership within virtual communities: The case of the Machinima community. Journal of Consumer Behaviour, 13(2), 148-156. doi: 10.1002/cb.1437

Insch, A., & Jackson, E. (2014). Consumer understanding and use of country-of-origin in food choice. British Food Journal, 116(1), 62-79. doi: 10.1108/BFJ-10-2011-0275

Jaine, R., Healey, B., Edwards, R., & Hoek, J. (2014). How adolescents view the tobacco endgame and tobacco control measures: Trends and associations in support among 14-15 year olds. Tobacco Control. Advance online publication. doi: 10.1136/tobaccocontrol-2013-051440

Mandic, S., Leon de la Barra, S., Bengoechea, E. G., Stevens, E., Flaherty, C., Moore, A., Middlemiss, M., Williams, J., Skidmore, P. (2014). Personal, social and environmental correlates of active transport to school among adolescents in Otago, New Zealand. Journal of Science & Medicine in Sport. Advance online publication. doi: 10.1016/j.jsams.2014.06.012

Maubach, N., Hoek, J., & Mather, D. (2014). Interpretive front-of-pack nutrition labels: Comparing competing recommendations. Appetite. Advance online
publication. doi: 10.1016/j.appet.2014.07.006

McLean, R., & Hoek, J. (2014). Sodium and nutrition labelling: A qualitative study exploring New Zealand consumers' food purchasing behaviours. Public Health Nutrition, 17(5), 1138-1146. doi: 10.1017/s1368980013001079

McNeill, L. S. (2014). The place of debt in establishing identity and self-worth in transitional life phases: Young home leavers and credit. International Journal of Consumer Studies, 38(1), 69-74. doi: 10.1111/ijcs.12065

McNeill, L. S., & Firman, J. L. (2014). Ideal body image: A male perspective on self. Australasian Marketing Journal, 22(2), 136-143. doi: 10.1016/j.ausmj.2014.04.001

McNeill, L. S., Fam, K. S., & Chung, K. (2014). Applying transaction utility theory to sales promotion: The impact of culture on consumer satisfaction. International Review of Retail, Distribution & Consumer Research, 24(2), 166-185. doi: 10.1080/09593969.2013.830637

McNeill, L., & Graham, T. (2014). Mother's choice: An exploration of extended self in infant clothing consumption. Journal of Consumer Behaviour. Advance online publication. doi: 10.1002/cb.1489

Tigre Moura, F., Gnoth, J., & Deans, K. R. (2014). Localizing cultural values on tourism destination websites: The effects on users’ willingness to travel and destination image. Journal of Travel Research. Advance online publication. doi: 10.1177/0047287514522873

Truong, V. D., Hall, C. M., & Garry, T. (2014). Tourism and poverty alleviation: Perceptions and experiences of poor people in Sapa, Vietnam. Journal of Sustainable Tourism, 22(7), 1071-1089. doi: 10.1080/09669582.2013.871019

Whyte, G., Gendall, P., & Hoek, J. (2014). Advancing the retail endgame: Public perceptions of retail policy interventions. Tobacco Control, 23, 160-166. doi: 10.1136/tobaccocontrol-2013-051065

Wooliscroft, B., Ganglmair-Wooliscroft, A., & Noone, A. (2014). The hierarchy of ethical consumption behavior: The case of New Zealand. Journal of Macromarketing, 34(1), 57-72. doi: 10.1177/0276146713508560

Refereed conference proceedings

Aitken, R. & Watkins, L. (2014) Sustainability, Silence and Social Responsibility. The Fourth Annual Asian Conference on Sustainability, Energy and the Environment, Osaka, Japan.

Gray, R. J., Hoek, J. A., Edwards, R., Thomson, G. W., Gifford, H., & Erick, S. (2014). Exploring an oxymoron: Do young adults make an "informed choice" about smoking? Proceedings of the Society for Research on Nicotine and Tobacco (SRNT) 20th Annual Meeting, (pp. 42). SRNT.

Hoek, J., Gendall, P., & Kemper, J. (2014). How do brand variant names affect perceptions of risk and quitting ease? Proceedings of the Society for Research on Nicotine and Tobacco (SRNT) 20th Annual Meeting, (pp. 81). SRNT.

Hoek, J., Gendall, P., Edwards, R., Healey, B., & Marsh, L. (2014). Adolescents' tobacco supply sources in a changing policy environment. Proceedings of the Society for Research on Nicotine and Tobacco (SRNT) 20th Annual Meeting, (pp. 165). SRNT.

Hoek, J., Maubach, N., Edwards, R., Erick, S., Gifford, H., & Newcombe, R. (2014). Interpretations of smoke-free messages to prompt cessation during pregnancy. Proceedings of the Society for Research on Nicotine and Tobacco (SRNT) 20th Annual Meeting, (pp. 79-80). SRNT.

Hoek, J., Gendall, P., Marsh, L., Edwards, R., Healey, B. (forthcoming) Posting behaviour patterns in an online smoking cessation social network: Implications for social marketing interventions. Marketing and Public Policy Conference, Boston, US.

Parackal M & Parackal S.(2014). An S_D Logic based communications strategy to inform New Zealand women of zero alcohol in pregnancy. Accepted for presentation at the EMAC 2014 Conference, Valencia, Spain, from June 3-6, 2014.

Eusebius, S., Parackal, M. & Gnoth, J. (2014). An exploratory study of customer-based brand equity on Facebook. Accepted for presentation at the EMAC 2014 Conference, Valencia, Spain, from June 3-6, 2014.

Watkins, L., Aitken, R., Thyne, M., & Robertson, K. (2014). The Implications of Television Advertising to Pre-schoolers: An Analysis of Parental Concerns. Proceedings of the Child and Teen Consumption Conference, Edinburgh 2014

Watkins, L., Aitken, R., and Mather, D. (2014) Conscientious Consumers: The Relationship between Political Ideology and Sustainable Consumption. Proceedings of the European Marketing Academy Conference.

Gendall, P., Hoek, J., Edwards, R., Healey, B., Marsh, L. Adolescents’ tobacco supply sources in a changing policy environment. Society for Nicotine & Tobacco Research Conference, Seattle, February 2-5, 2014.

Gray, R., Hoek, J., Edwards, R. Exploring an oxymoron: do young adults make an “informed choice” about smoking? Society for Nicotine & Tobacco Research Conference, Seattle, February 2-5, 2014.

Hoek, J., Gendall, P., Kemper, J. How do brand variant names affect perceptions of risk and quitting ease? Society for Nicotine & Tobacco Research Conference, Seattle, February 2-5, 2014.

Hoek, J., Maubach, N., Gifford, H. et al. Interpretations of smoke-free messages to prompt cessation during pregnancy. Society for Nicotine & Tobacco Research Conference, Seattle, February 2-5, 2014.

Mandic, S., Leon de la Barra, S., Bengoechea, E. G., Stevens, E., Moore, A., Middlemiss, M., Skidmore, P., Hodge, C., Williams, J., Flaherty, C. (2014). Personal, social and environmental correlates of active transport to school among adolescents in Otago, New Zealand. Global Heart, 9(1, Suppl.), (pp. e298-e299). doi: 10.1016/j.gheart.2014.03.2304

Waa, A., Hoek, J., Edwards, R., Healey, B., & Peace, J. (2014). Plain packs and slippery slopes: An analysis of tobacco industry media tactics in New Zealand. Proceedings of the Society for Research on Nicotine and Tobacco (SRNT) 20th Annual Meeting, (pp. 35).

Watkins, L. and Aitken, R. From Breast to Brand: A Consideration of Corporate Social Responsibility and the Ethics of Marketing Milk in Schools, CTC 2014 Conference – Being, Becoming and Belonging, Edinburgh (9-11 April 2014)

Other articles, reports and conference involvement

Edwards, R., Hoek, J., & Thomson, G. (2014). Smokefree 2025: Patterns and trends in references to the smokefree goal in political speeches and press releases [Letter]. New Zealand Medical Journal, 127(1398). Retrieved from http://journal.nzma.org.nz/journal/127-1398/6218/content.pdf

Edwards, R., Hoek, J., & van der Deen, F. (2014). Smokefree 2025: Use of mass media in New Zealand lacks alignment with evidence and needs [Letter]. Australian & New Zealand Journal of Public Health. Advance online publication. doi: 10.1111/1753-6405.12246

Hoek, J., Edwards, R. Convenors, Public Health Summer School “Young adults and the tobacco endgame” February 18.

Waa, A., Hoek, J., Edwards, R. Slippery Slopes or Slippery Logic? Analysis of a tobacco industry campaign opposing plain packaging in New Zealand. Seminar presented at the Centre for Tobacco Control Research and Education, University of California, San Francisco, 10 February.