Professor Lisa McNeill

Publications

Ibrahim, K., McNeill, L., Parackal, M., & Mather, D. (2023). The meaning, nature and dimensions of brand generosity: Qualitative approach. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 436). [Abstract] Conference Contribution - Published proceedings: Abstract

Zhang, L., McNeill, L., & Finkler, W. (2023). Students' perspective of e-learning in higher education. In M. Thyne & S. Biggemann (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Marketing for Good. (pp. 383-385). [Full Paper] Conference Contribution - Published proceedings: Full paper

Potdar, B., McNeill, L. S., & McQueen, R. H. (2023). An investigation into the clothing repair behaviour of fashion-sensitive consumers. International Journal of Fashion Design, Technology & Education. Advance online publication. doi: 10.1080/17543266.2023.2285327 Journal - Research Article

Baker, K., & McNeill, L. S. (2023). A five-stage framework for sustainability certification for fashion brands: Can a standardised approach work in the fashion industry? International Journal of Fashion Design, Technology & Education. Advance online publication. doi: 10.1080/17543266.2023.2277263 Journal - Research Article

McNeill, L. (2023, October). The wearable weight of being. University of Otago, Dunedin, New Zealand. [Inaugural Professorial Lecture]. Other Research Output

Hamlin, R. P., & McNeill, L. S. (2023). Marketing tactics for sustainable fashion and the circular economy: The impact of ethical labels on fast fashion choice. Sustainability, 15, 10331. doi: 10.3390/su151310331 Journal - Research Article

Karami, M., Wooliscroft, B., & McNeill, L. (2023). Effectual networking capability and SME performance in international B2B markets. Journal of Business & Industrial Marketing. Advance online publication. doi: 10.1108/JBIM-01-2022-0020 Journal - Research Article

Degenstein, L. M., McQueen, R. H., Krogman, N. T., & McNeill, L. S. (2023). Integrating product stewardship into the clothing and textile industry: Perspectives of New Zealand stakeholders. Sustainability, 15, 4250. doi: 10.3390/su15054250 Journal - Research Article

Hamlin, R. P., McNeill, L. S., & Sim, J. (2022). Food neophobia, food choice and the details of cultured meat acceptance. Meat Science, 194, 108964. doi: 10.1016/j.meatsci.2022.108964 Journal - Research Article

McQueen, R. H., McNeill, L. S., Huang, Q., & Potdar, B. (2022). Unpicking the gender gap: Examining socio-demographic factors and repair resources in clothing repair practice. Recycling, 7, 53. doi: 10.3390/recycling7040053 Journal - Research Article

McQueen, R. H., McNeill, L. S., Kozlowski, A., & Jain, A. (2022). Frugality, style longevity and garment repair: Environmental attitudes and consumption behaviour amongst young Canadian fashion consumers. International Journal of Fashion Design, Technology & Education, 15(3), 371-384. doi: 10.1080/17543266.2022.2072958 Journal - Research Article

Karami, M., Chandra, Y., Wooliscroft, B., & McNeill, L. (2022). Effectual control and small firms' international performance: The mediating role of partnership and gaining new knowledge. International Journal of Entrepreneurial Behaviour & Research, 28(4), 829-852. doi: 10.1108/IJEBR-02-2021-0097 Journal - Research Article

Fam, K.-S., Richard, J. E., McNeill, L. S., Waller, D. S., & Zhang, H. (2022). Sales promotion: The role of equity sensitivity. Asia Pacific Journal of Marketing & Logistics, 34(9), 1827-1848. doi: 10.1108/apjml-04-2021-0249 Journal - Research Article

Gyde, C., & McNeill, L. S. (2021). Fashion rental: Smart business or ethical folly? Sustainability, 13, 8888. doi: 10.3390/su13168888 Journal - Research Article

Gray, L., McNeill, L., Yi, W., Zvonareva, A., Brunton, P., & Mei, L. (2021). The "business" of dentistry: Consumers' (patients') criteria in the selection and evaluation of dental services. PLoS ONE, 16(8), e0253517. doi: 10.1371/journal.pone.0253517 Journal - Research Article

McNeill, L. (2020). Preface to transitioning to responsible consumption and production. In L. McNeill (Ed.), Transitioning to responsible consumption and production. (pp. 1-5). Basel, Switzerland: MDPI Books. doi: 10.3390/books978-3-03897-873-2-1 Chapter in Book - Research

McNeill, L. (Ed.). (2020). Transitioning to responsible consumption and production. Basel, Switzerland: MDPI Books, 205p. doi: 10.3390/books978-3-03897-873-2 Edited Book - Research

Ah Fook, L., & McNeill, L. (2020). Click to buy: The impact of retail credit on over-consumption in the online environment. Sustainability, 12(18), 1-15. doi: 10.3390/su12187322 Journal - Research Article

Degenstein, L. M., McQueen, R. H., McNeill, L. S., Hamlin, R. P., Wakes, S. J., & Dunn, L. A. (2020). Impact of physical condition on disposal and end-of-life extension of clothing. International Journal of Consumer Studies, 44(6), 586-596. doi: 10.1111/ijcs.12590 Journal - Research Article

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Wakes, S., Garrett, T. C., & Dunn, L. (2020). Waste not want not: Behavioural intentions toward garment life extension practices, the role of damage, brand and cost on textile disposal. Journal of Cleaner Production, 260, 121026. doi: 10.1016/j.jclepro.2020.121026 Journal - Research Article

McNeill, L. S., Hamlin, R. P., McQueen, R. H., Degenstein, L., Garrett, T. C., Dunn, L., & Wakes, S. (2020). Fashion sensitive young consumers and fashion garment repair: Emotional connections to garments as a sustainability strategy. International Journal of Consumer Studies, 44, 361-368. doi: 10.1111/ijcs.12572 Journal - Research Article

Potdar, B., Garry, T., McNeill, L., Gnoth, J., Pandey, R., Mansi, M., & Guthrie, J. (2020). Retail employee guardianship behaviour: A phenomenological investigation. Journal of Retailing & Consumer Services, 54, 102017. doi: 10.1016/j.jretconser.2019.102017 Journal - Research Article

Karami, M., Wooliscroft, B., & McNeill, L. (2020). Effectuation and internationalisation: A review and agenda for future research. Small Business Economics, 55, 777-811. doi: 10.1007/s11187-019-00183-4 Journal - Research Article

Karami, M., Wooliscroft, B., & McNeill, L. (2019). Predictive and non-predictive strategies for international opportunity development: Implications for firm performance. Proceedings of the 11th Asian Academy of Management (AAOM) and the 12th Taiwan Academy of Management (TAOM) Joint Conference. (pp. 41-42). Retrieved from http://aaom.asia Conference Contribution - Published proceedings: Abstract

McNeill, L. (2019). Men, relationships and their body satisfaction: Motivations for change. In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 140-143). Retrieved from https://confer.nz/anzmac2019 Conference Contribution - Published proceedings: Full paper

McNeill, L. S. (2019). An alternative approach to sustainable new fashion consumption: Shopping in the retail ‘waste’ economy. Journal of Textile Science & Fashion Technology, 3(5), JTSFT.MS.ID.000575. doi: 10.33552/JTSFT.2019.03.000575 Journal - Research Article

McNeill, L. S., & Snowdon, J. (2019). Slow fashion: Balancing the conscious retail model within the fashion marketplace. Australasian Marketing Journal, 27, 215-223. doi: 10.1016/j.ausmj.2019.07.005 Journal - Research Article

McNeill, L., & Venter, B. (2019). Identity, self-concept and young women’s engagement with collaborative, sustainable fashion consumption models. International Journal of Consumer Studies, 43, 368-378. doi: 10.1111/ijcs.12516 Journal - Research Article

Billows, G., & McNeill, L. (2018). Consumer attitude and behavioral intention toward collaborative consumption of shared services. Sustainability, 10(12), 4468. doi: 10.3390/su10124468 Journal - Research Article

Mather, D., Parackal, M., McNeill, L., Wass, R., Casey, B., Insch, A., Zaharic, T., & Garry, T. (2018). Non-attendance at lectures: An investigation into the profiling of students by attendance at the University of Otago. Proceedings of the Higher Education Development Centre (HEDC) Symposium: Celebrating Higher Education. (pp. 28). Retrieved from https://www.otago.ac.nz/hedc Conference Contribution - Published proceedings: Abstract

Parackal, M., Mather, D., Insch, A., Casey, B., Wass, R., McNeill, L., Zaharic, T., & Garry, T. (2018). Best-Worst Self-Efficacy Scale: A diagnostic tool for implementing customised interventions to improve the academic performance of students. Proceedings of the Higher Education Development Centre (HEDC) Symposium: Celebrating Higher Education. (pp. 27). Retrieved from https://www.otago.ac.nz/hedc Conference Contribution - Published proceedings: Abstract

Hamlin, R., & McNeill, L. (2018). The impact of the Australasian 'Health Star Rating', front-of-pack nutritional label, on consumer choice: A longitudinal study. Nutrients, 10(7), 906. doi: 10.3390/nu10070906 Journal - Research Article

Parackal, M., McNeill, L., Mather, D., Wass, R., Casey, B., Insch, A., & Guthrie, J. (2018, June). An investigation into non-attendance at lectures, University of Otago. Verbal presentation at the SERGE Symposium 2018, Dunedin, New Zealand. Conference Contribution - Verbal presentation and other Conference outputs

McNeill, L. S. (2018). Fashion and women’s self-concept: A typology for self-fashioning using clothing. Journal of Fashion Marketing & Management, 22(1), 82-98. doi: 10.1108/JFMM-09-2016-0077 Journal - Research Article

Hamlin, R., & McNeill, L. (2017, May). The impact of the Australasian ‘Health Star Rating’ front of pack nutritional label on consumer choice: A longitudinal study. Verbal presentation at the European Marketing Academy (EMAC) Annual Conference: Leaving Footprints, Groningen, The Netherlands. Conference Contribution - Verbal presentation and other Conference outputs

Jafari Moghadam Fard, P., Wooliscroft, B., & McNeill, L. (2017). Utilization of system dynamic modelling approach for understanding macro-marketing topics. In B. Wooliscroft & A. Ganglmair-Wooliscroft (Eds.), Proceedings of the Macromarketing Conference: Macromarketing Systems' Contributions to Society: Past, Present and Potential. (pp. 635-639). Dunedin, New Zealand: Macromarketing Society and the Marketing Department, University of Otago. [Full Paper] Conference Contribution - Published proceedings: Full paper

McNeill, L., & Mather, D. (2016). Social involvement and consumption motivation: Co-creation of magic in the servicescape. Australasian Marketing Journal, 24(4), 315-321. doi: 10.1016/j.ausmj.2016.11.004 Journal - Research Article

McNeill, L., & McKay, J. (2016). Fashioning masculinity among young New Zealand men: Young men, shopping for clothes and social identity. Young Consumers, 17(2), 143-154. doi: 10.1108/YC-09-2015-00558 Journal - Research Article

Hamlin, R., & McNeill, L. (2016). Does the Australasian "Health Star Rating" front of pack nutritional label system work? Nutrients, 8(6), 327. doi: 10.3390/nu8060327 Journal - Research Article

McNeill, L., & Hale, O. (2016). Who shops at local farmers' markets? Committed loyals, experiencers and produce-orientated consumers. Australasian Marketing Journal, 24(2), 135-140. doi: 10.1016/j.ausmj.2016.01.003 Journal - Research Article

Hamlin, R., & McNeill, L. (2015). A field trial of the new Australasian health ‘star food rating system’ front of pack nutritional label system. Proceedings of the 44th European Marketing Academy (EMAC) Annual Conference: Collaboration in Research. (pp. 94). Retrieved from http://kuleuvencongres.be/EMAC2015/w/programdir Conference Contribution - Published proceedings: Abstract

Hamlin, R. P., McNeill, L. S., & Moore, V. (2015). The impact of front-of-pack nutrition labels on consumer product evaluation and choice: An experimental study. Public Health Nutrition, 18(12), 2126-2134. doi: 10.1017/S1368980014002997 Journal - Research Article

McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212-222. doi: 10.1111/ijcs.12169 Journal - Research Article

Chimhundu, R., McNeill, L. S., & Hamlin, R. P. (2015). Manufacturer and retailer brands: Is strategic coexistence the norm? Australasian Marketing Journal, 23(1), 49-60. doi: 10.1016/j.ausmj.2014.11.004 Journal - Research Article

McNeill, L., & Graham, T. (2014). Mother's choice: An exploration of extended self in infant clothing consumption. Journal of Consumer Behaviour, 13(6), 403-410. doi: 10.1002/cb.1489 Journal - Research Article

McNeill, L. S., & Firman, J. L. (2014). Ideal body image: A male perspective on self. Australasian Marketing Journal, 22(2), 136-143. doi: 10.1016/j.ausmj.2014.04.001 Journal - Research Article

McNeill, L. S., Fam, K. S., & Chung, K. (2014). Applying transaction utility theory to sales promotion: The impact of culture on consumer satisfaction. International Review of Retail, Distribution & Consumer Research, 24(2), 166-185. doi: 10.1080/09593969.2013.830637 Journal - Research Article

McNeill, L. S. (2014). The place of debt in establishing identity and self-worth in transitional life phases: Young home leavers and credit. International Journal of Consumer Studies, 38(1), 69-74. doi: 10.1111/ijcs.12065 Journal - Research Article

McNeill, L. (2013). Sales promotion in Asia: Successful strategies for Singapore and Malaysia. Asia Pacific Journal of Marketing & Logistics, 25(1), 48-69. doi: 10.1108/13555851311290939 Journal - Research Article

McNeill, L. S., & Turner, L. (2013). Parental financial role modelling and fiscal behaviour of young home leavers. Young Consumers, 14(2), 122-138. doi: 10.1108/17473611311325537 Journal - Research Article

Hoek, J., Robertson, C., Maubach, N., McNeill, L., Wakefield, M., & Hammond, D. (2012). Plain sticks: The next step in dissuasive packaging? Proceedings of the Tobacco-Free Aotearoa Conference. Retrieved from http://smokefree.org.nz/conference-presentations Conference Contribution - Published proceedings: Abstract

McNeill, L. S. (2012). Sales promotion in the supermarket industry: A four country case comparison. International Review of Retail, Distribution & Consumer Research, 22(3), 243-260. doi: 10.1080/09593969.2012.682599 Journal - Research Article

Hoek, J., Robertson, C., Hammond, D., & McNeill, L. (2012, March). How do young adult women smokers perceive dissuasive cigarette sticks? Poster session presented at the 15th World Conference on Tobacco or Health (WCTOH): Towards a Tobacco-free World: Planning Globally, Acting Locally, Singapore. Conference Contribution - Poster Presentation (not in published proceedings)

Robertson, K., McNeill, L., Green, J., & Roberts, C. (2012). Illegal downloading, ethical concern, and illegal behavior. Journal of Business Ethics, 108(2), 215-227. doi: 10.1007/s10551-011-1079-3 Journal - Research Article

McNeill, L. S., & Fam, K.-S. (2011). Resolving power conflict in the value chain. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/ Conference Contribution - Published proceedings: Full paper

Yuksel, K., McNeill, L., Robertson, K., & Hamlin, R. (2011). The four pillars of brand management. Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Conference. Retrieved from http://anzmac.info/conference/2011-proceedings/ Conference Contribution - Published proceedings: Full paper

McNeill, L. S., & Douglas, K. (2011). Retailing masculinity: Gender expectations and social image of male grooming products in New Zealand. Journal of Retailing & Consumer Services, 18, 448-454. doi: 10.1016/j.jretconser.2011.06.009 Journal - Research Article

Twomey, K. L., Knight, J. G., & McNeill, L. S. (2011). Damage control: Limiting the fall-out from deceptive advertising. Journal of Advertising Research, 51(2), 394-403. doi: 10.2501/jar-51-2-394-403 Journal - Research Article

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2011). Retailer brand share statistics in four developed economies from 1992 to 2005: Some observations and implications. British Food Journal, 113(3), 391-403. doi: 10.1108/00070701111116455 Journal - Research Article

McNeill, L., & Wyeth, E. (2011). The private label grocery choice: Consumer drivers to purchase. International Review of Retail, Distribution & Consumer Research, 21(1), 95-109. doi: 10.1080/09593969.2011.537822 Journal - Research Article

Chimhundu, R., Hamlin, R. P., & McNeill, L. (2010). Impact of manufacturer brand innovation on retailer brands. International Journal of Business & Management, 5(9), 10-18. Journal - Research Article

McNeill, L. S. (2010). Sales promotion techniques in New Zealand. In K.-S. Fam, L. Józsa & J. E. Richard (Eds.), Sales promotion techniques: Best practice from Asia and Europe. (pp. 197-210). Wellington, New Zealand: Asia Business Research Corporation. Chapter in Book - Research

McNeill, L. S. (2010). Sales promotion techniques in Singapore. In K.-S. Fam, L. Józsa & J. E. Richard (Eds.), Sales promotion techniques: Best practice from Asia and Europe. (pp. 245-254). Wellington, New Zealand: Asia Business Research Corporation. Chapter in Book - Research

Leslie, T. W. K., & McNeill, L. S. (2010). Towards a conceptual model for franchise perceptual equity. Journal of Brand Management, 18(1), 21-33. doi: 10.1057/bm.2010.17 Journal - Research Article

Grayson, R. A. S., & McNeill, L. S. (2009). Using atmospheric elements in service retailing: Understanding the bar environment. Journal of Services Marketing, 23(7), 517-527. doi: 10.1108/08876040910995301 Journal - Research Article

Fam, K.-S., & McNeill, L. (Eds.). (2009). Asia Pacific Journal of Marketing and Logistics, 21(2) [Guest Editors]. [Journal Editor]. Other - Edited Journal

Fam, K.-S., & McNeill, L. (2009). Advertising and promotion in ″new″ Asia [Guest Editorial]. Asia Pacific Journal of Marketing & Logistics, 21(2), 213-214. Journal - Research Other

McNeill, L. (2009, August). Y worry? Gen Y's attitude towards debt & money. University of Otago Winter Lecture Series. Wellington, New Zealand. [Public Seminar]. Other Research Output

McNeill, L. (2009, August). Y worry? Gen Y's attitude towards debt & money. University of Otago Winter Lecture Series. Auckland, New Zealand. [Public Seminar]. Other Research Output

McNeill, L., Fam, K.-S., & Chung, K. (2008). Chinese consumer preference for price-based sales promotion techniques: The impact of gender, income and product type. In D. Spanjaard, S. Denize & N. Sharma (Eds.), Proceedings of the Australia and New Zealand Marketing Academy Conference. Sydney, Australia: Department of Marketing, University of Western Sydney. Retrieved from http://www.anzmac2008.org/_Proceedings/Index.html Conference Contribution - Published proceedings: Full paper

Little, J., & McNeill, L. S. (2008). Understanding airline travel information search: How do consumers select between alternatives? International Journal of Excellence in Tourism, Hospitality & Catering, 2(1). Retrieved from http://journals.hbmeu.ae/Pages/Issues.aspx?JID=2&IID=9 Journal - Research Article

Penman, S., & McNeill, L. S. (2008). Spending their way to adulthood: Consumption outside the nest. Young Consumers, 9(3), 155-169. doi: 10.1108/17473610810901598 Journal - Research Article

Fam, K.-S., Simpson, L., Yang, L., & Chung, K.-C. (2007). Relationship building in small businesses: The case of linking personal selling with collectivism. In J. K. S. Hui & S. B. Hashim (Eds.), Proceedings of the Asia Pacific Marketing Conference (Relationship Marketing). (pp. 39-45). APMC. [Full Paper] Conference Contribution - Published proceedings: Full paper

Sew Hoy, V., Simpson, L., Yang, L., Guthrie, J., & Fam, K.-S. (2007). Food retailing and young New Zealand adults: The case of moderated Chinese food. International Journal of Excellence in Tourism, Hospitality & Catering, 1(1), 1-14. Journal - Research Article

Davidson, L., McNeill, L., & Ferguson, S. (2007). Magazine communities: Brand community formation in magazine consumption. International Journal of Sociology & Social Policy, 27(5/6), 208-220. Journal - Research Article

McNeill, L. S. (2006). The influence of culture on retail sales promotion use in Chinese supermarkets. Australasian Marketing Journal, 14(2), 34-46. Journal - Research Article

McNeill, L. (2006). Resolving power conflict in the value chain. In P. Osborne, J. Williams & H. Gao (Eds.), Proceedings of the National Symposium on Relationships, Interactions and Networks. (pp. 27-28). Dunedin, New Zealand: University of Otago. [Abstract] Conference Contribution - Published proceedings: Abstract

Simpson, L. (2006). Combining research methods: Netnography and depth interviewing. In D. Remenyi (Ed.), Proceedings of the 5th European Conference on Research Methodology for Business and Management Studies. (pp. 357-362). Reading, UK: Academic Conferences Limited. [Full Paper] Conference Contribution - Published proceedings: Full paper

Simpson, L. S. (2006). The value in combining netnography with traditional research techniques. In D. Grewal, M. Levy & R. Krishnan (Eds.), Proceedings of the American Marketing Association Conference. 17, (pp. 193-200). Chicago, IL: American Marketing Association. [Full Paper] Conference Contribution - Published proceedings: Full paper

Fam, K.-S., Simpson, L., Tian, Z., & Jozsa, L. (2006). Promotional decisions and IMC use in small businesses: A comparison of successful and unsuccessful firms. In N. O. Ndubisi (Ed.), Small & medium enterprises (SMEs). (pp. 279-296). Selangor, Malaysia: Prentice Hall. Chapter in Book - Research

Sew Hoy, V., Simpson, L., Yang, L., & Fam, K.-S. (2006). Food retailing in New Zealand: The case of moderated Chinese food. In J. H. M. Liew & et al (Eds.), Proceedings of the 2nd International Borneo Business Conference. [CD-ROM], 2, (pp. 628-637). [Full Paper] Conference Contribution - Published proceedings: Full paper

Simpson, L. S. (2006). Enhancing food promotion in the supermarket industry: A framework for sales promotion success. International Journal of Advertising, 25(2), 223-245. Journal - Research Article

Simpson, L. (2005). Watchdogs on the internet: Protecting consumers against counterfeiting. Association for Consumer Research North American Conference. San Antonio, USA: ACR. [Abstract] Conference Contribution - Published proceedings: Abstract

Simpson, L. S. (2005). Achieving validity and reliability in content analysis of qualitative data: A case-based example. In D. Remenyi & A. Brown (Eds.), Proceedings of the 4th European Conference on Research Methods in Business and Management. [CD-ROM], (pp. 409-416). Paris, France: Université Paris-Dauphine. [Full Paper] Conference Contribution - Published proceedings: Full paper

Simpson, L. S. (2004). Retail sales promotion in the supermarket industry: A tri-country comparison of New Zealand, Singapore and Malaysia (PhD). University of Otago, Dunedin, New Zealand. 245p. Awarded Doctoral Degree

Simpson, L. (2004). Establishing rigour in qualitative theory construction: A case study example. Proceedings of the Qualitative Research in Business Symposium. [CD-ROM] Albany: Massey University. [Full Paper] Conference Contribution - Published proceedings: Full paper

Simpson, L. (2003). The sport sponsorship decision-making process of New Zealand small firms: A conceptual model. In M. Sam (Ed.), Proceedings of the 9th Annual Sport Management Association of Australia and New Zealand Annual Conference. (pp. 52). Dunedin: SMAANZ. [Abstract] Conference Contribution - Published proceedings: Abstract

Simpson, L. (2003). Manufacturers' vs. retailers' perceptions of sales promotion success in the supermarket retail environment: A tri-country comparison of Singapore, Malaysia and New Zealand. In E. McLachlan (Ed.), Proceedings of the Australia-New Zealand International Business Academy Conference 2003: The challenge of international business. [CD-ROM] Dunedin: ANZIBA. [Full Paper] Conference Contribution - Published proceedings: Full paper

Simpson, L. (2003). Retail sales promotion in the supermarket industry: A tri-country comparison of Singapore, Malaysia and New Zealand. In S. M. Smith (Ed.), Proceedings of the Ninth Cross-Cultural Research Conference. [CD-ROM] Utah: Brigham Young University. [Full Paper] Conference Contribution - Published proceedings: Full paper

Simpson, L. (2003). Conflict in the manufacturer-retailer relationship: Sales promotion in the New Zealand supermarket industry. In R. Kennedy (Ed.), Proceedings of the Australian and New Zealand Marketing Academy Conference 2003: Celebration of Ehrenberg and Bass: Marketing discoveries, knowledge and contribution. [CD-ROM], (pp. 750-755). Adelaide: University of South Australia. [Full Paper] Conference Contribution - Published proceedings: Full paper

Simpson, L. (2002). The influence of culture on retail sales promotion use in Chinese supermarkets. Proceedings of the Australian and New Zealand Marketing Academy Conference. CDRom, (pp. 581-586). Geelong: Deakin University. [Full Paper] Conference Contribution - Published proceedings: Full paper

Fam, K. S., & Simpson, L. (2002). Socio-economic factors as drivers of students' choice of overseas tertiary education destinations- an empirical examination. In H. Spotts, H. Meadow & S. Smith (Eds.), Proceedings of the 20th Biennial World Marketing Congress [CD-ROM]. Cardiff, UK: Academy of Marketing Science. [Full Paper] Conference Contribution - Published proceedings: Full paper

Simpson, L. (2001). What factors are the most important to small New Zealand firms undertaking sport sponsorship? An exploratory research process. In S. Chetty & B. Collins (Eds.), Proceedings of the ANZMAC: Bridging Marketing Theory and Practice [CD-ROM]. Palmerston North, New Zealand: Massey University. [Full Paper] Conference Contribution - Published proceedings: Full paper

Simpson, L., & Fam, K. S. (2000). Are Asian students' values similar across Asia? An empirical investigation. In A. O'Cass (Ed.), Proceedings of the Australia New Zealand Marketing Academy Conference. (pp. 1180-1184). Gold Coast, Australia: Griffith University. [Full Paper] Conference Contribution - Published proceedings: Full paper

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