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Research students: Marketing

Our postgraduate students benefit from Marketing at Otago's strong reputation for research-led teaching

The Department is large and comprised of staff from around the globe with a variety of research interests. We supervise a significant number of postgraduate students, in a wide range of topics.

Take a look at the list of postgraduate students and their topics below:

Current Marketing PhD candidates

Jamal Abarashi: New perspectives on democratisation in the luxury market: The role of consumers in marketplace expansion

Saifeddin Al-Imamy: The future of augmented reality in Marketing

Shijiao Chen: The obstacles in trust repair: a perspective of expectation discrepancy about crisis response

Abeer Yousaf Dar: Gaining Competitive Advantage Through Green Marketing: DO Green Marketing Strategies Increase Customer Satisfaction and Brand Loyalty?

Shobhit Eusebius: Influence of digital social networks on consumer based brand equity

Parham Jafari Moghadam Fard: Strategic social media framework for B2B integrated marketing communication

Sabeeh Hasan: Drivers in Ethical Consumption: A Cross-Cultural Comparison

Fathimath Ibrahim: Fuel Poverty in New Zealand

Masoud Karami: Opportunity Creation in the Internationalisation process of SMEs: Implications for Competitive Advantage

Neda Khalil Zadeh: Social Responsibility in Direct to Consumer Advertising of Prescription Medicines

Nikki Lloyd: What role does the self-profile play in online dating success?

Shanshan Luo: Consumers and their brand love experiences

Annesha Makhal: Can consumers make healthy choices in an increasingly obesogenic environment?

Mehran Mizany:The Impact of Brand Communities on Managers/businesses

Iman Nezami: Consumer Attitudes and Barriers to Sustainable Consumption Across Cultures

Balkrushna Potdar: Quality Stakeholder Relationships for Efficient Retail Crime Prevention in New Zealand

Kamal Rahmani: Memorable tourism experience and experiencing

Bernadette Samau: Expressions of Samoan womens' selves and their relationship to culture in two countries

Rahul Argha Sen: Towards More Effective Alcohol Warning Labels: Applying Lessons from the Tobacco Evidence

Shabnam Seyed Mehdi: Flirting with a destination: a study on process of place bonding

Tabitha Thomas: Children’s Perception of Beauty and their Perceived Links with Materialism and Aggressive Behaviours

Khai Trieu Tran: Students’ perceptions of drinking behaviour: A cross-cultural comparison

Donia Waseem: Value Generation: Role of Actor's Behavioral and Psychological Microfoundations

Kamer Yuksel: Changing nature of consumer promotions due to new media technologies and their impact on brand equity

Katayoun Zafari: Dealing with uncertainty in a turbulent business environment

Current Marketing Master of Commerce (MCom) candidates

Ritu Pandey: Chaos and green marketing

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Recent Marketing PhD graduates

Raymond Xia: The influence of face on consumption amongst youth in China

Cici He: The internationalisation process of Chinese privately-owned SMEs

Long Vo: The impact of psychic distance on retail buyers’ choice of foreign suppliers

Daniel Gnoth: Context and behaviour change: Measuring the effect of shifting house on habitual home heating behaviour

Christopher Stachowski: Developing the Japanese wine consumer market through regional branding.

Ken Sumida: An investigation of sports fans’ psychological ownership of their team.

Uli Knobloch (2015): An exploration of tourist experiences.

Prabash Edirisingha (2014): Setting up home – role of domestic material culture and practices in new identity formation.

Rosemarie Neuninger (2014): The role of awards on consumer decision making: a study of wine awards.

David Bishop (2013): Branding activity within not-for-profit organisations with particular reference to cause related marketing.

Sarah Forbes (2013): A methodological examination of a dominant physical activity questionnaire and health promotion implications.

Andriy Kovalenko (2013): Measuring effectiveness of negatively framed product placements.

Rob Mitchell (2013): Investigation of the potential for strategic benefits from the integration of the Market Orientation with Sustainable Development principles in corporate marketing management.

Svend Tolson: Is it possible to reliably measure economic impact using existing techniques?

Mark Avis (2012): Anthropomorphism, animism and metaphor in branding: applications and consequences.

Francisco Tigre Moura (2012): DMO websites towards a new perspective: the development of a consumer oriented concept.

Joe Chai (2012): An investigation of the influence of consumer acculturation in ethnic consumer–banking service provider relationships in New Zealand.

Marcus Schulz (2011): New mindsets for a service-oriented marketing.

Adriana Campelo (2011): How do small communities identify, utilize, and communicate cultural values in place branding imagery?

Ron Cuthbert (2011): Strategic planning in agricultural niche markets.

Francisco Conejo (2011): Brand personality scale using Rasch modelling.

Adeline Chua Phaik Harn (2011): The strategic value of corporate blogging.

Amit Paradkar (2011): Innovation and resources. A qualitative study of start-up entrepreneurial ventures through the lens of the resource-based view.

Aisha Boulanouar (2011): Myths and reality: Meaning in Moroccan Muslim women's dress.

David Ermen (2011): A framework for tourism destination marketing in networked destination structures.

Nicola Mutch (2011): Does power imbalance matter in corporate-nonprofit partnerships?

Sue Caple (2011): How collaboration among geographically proximate competitors enhances the prestige of their products and region.

Damien Mather (2011): Empirical generalisations of brand extension theory and the role of general linear mixed models.

Dr Ranga Chimhundu (2010): Manufacturer and retailer brands in FMCG product categories.

Dr Bodo Lang (2010): Word of mouth: What determines whether consumers talk more about satisfying or dissatisfying experiences.

Dr Jean-Baptiste Faucher (2010): Knowledge, leadership, and social energies in social complex adaptive organisations.

Dr Tim Breitbarth (2010): Corporate social responsibility in European MNEs.

Dr Kerry Kirkland (2010): Service recovery in business to business markets.

Dr Micael-Lee Johnstone (2010): Place identity within the retail environment.

Dr Geoffrey Tanakinjal (2010): Adoption of mobile marketing services: An innovation-decision process perspective.

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