1st State Exam (Bonn), DipTour, PhD (Otago)
Office: Room 4.16, Commerce Building
Tel: +64 3 479 8446
My work focuses on understanding consumers’ experience processes, how they create well-being, and how companies can assist. I study particularly tourists’ expectations, choices and behaviour. I develop measures for how international tourists get involved with local culture, with activities, and the benefits they derive. It informs my research on how company brands can help build and leverage destinations, and helps managers build stronger relationships that enhance destination sustainability, competitiveness and productivity. By promoting a deeper understanding of how tourists experience, my managerial conclusions help entice tourists to stay longer, derive more meaning, more satisfaction and a higher level of well-being from their experiences.
Juergen’s teaching responsibilities include:
- MART467 Tourism Marketing (Semester Two)
Monday: 9.00am to 10.00am
Tuesday: 9.00am to 10.00am