Logan Elliott has always been an inventive person. While at high school he and some friends commercialised some innovative technology to stop students using cell phones to cheat during exams. His team entered the idea in the Young Enterprise Scheme and the StopCom business they created to commercialise the product won the national award. The team were then invited to participate in an international competition in China.
Although Logan majored in Molecular Biotechnology while at the University of Otago, the business success he’d tasted at high school had also ignited a passion for entrepreneurship. So, after completing his Bachelor of Applied Science degree in 2009 Logan enrolled in the Master of Entrepreneurship degree.
“The MEntr degree has set me up with some incredible networks. This has meant I have a wide range of supportive mentors as well as a network of entrepreneurs who inspire me, encourage me and also share the ups and downs of start up businesses. It also gave me the confidence to be outgoing and extremely passionate about getting out there and making real things happen,” he says. “It was actually while doing the feasibility analysis paper that I had a “eureka” moment and realised the figures I put into the spreadsheet all stacked up and that my hobby could become a viable business.”
Logan has now turned that hobby into a fast growing entertainment business called Highly Flammable Ltd that provides fire shows and other pyrotechnics, stilt walkers, mirror men, living statues and other creative performances for a wide range of events. Within two years the venture has branched out to Wellington and Auckland and has more than 50 performers on its books.
“When I found out about the Master of Entrepreneurship in the last year of my science degree – when I was also working 20 hours a week with our performance group and running the Applied Science Students Association – I knew it was exactly what I wanted to do. It meant I got to meet more of these 'crazy entrepreneurial types' and learn more about business!”
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