Dr Tianyu Ying, Department of Tourism
Destination Marketing Organizations (DMOs) are the tourism industry’s peak body in most destinations, as they are usually supported by sets of formal and informal networks spanning public and private sectors (Dredge, 2006).
There is very little, if any, research examining the information exchange and communication behaviours of DMOs in cyberspace, despite the fact that the Internet has already been a prevalent tool for the daily operation of the tourism industry.
Using a New Zealand case, this study attempted to gain an exploratory understanding on the connectedness of DMO websites in cyberspace and their usage by other individuals and organizations on the Internet.
|Date||Wednesday, 23 May 2012|
|Time||12:00pm - 12:45pm|
|Location||Room 4.01 4th floor, Commerce Building, Cnr Clyde and Union Sts|
|Contact Name||Jo O'Brien|
|Contact Phone||64 3 479 8520|