Dr. Miranda Mirosa
Ph.D. University of Otago (2009)
BCom(Hons) majoring in Marketing Management (First Class). University of Otago (2004)
BA majoring in French. University of Otago (2006)
Certificate in International Business. Otaru University , Japan (2002)
Tel 64 3 479 7953
Fax 64 3 479 7567
Email miranda.mirosa@otago.ac.nz
Miranda finished her PhD at the end of 2009 which was entitled: Dynamic ideologies: Insights from the Slow Food Movement. Using a qualitative research methodology, the thesis explored the interaction between consumer movements and ideological change.
Major Research Interests
- Consumer Behaviour and Food Choice
- Consumer Movements and Food Activism
- Sociology of Food
- Consumer Research Methods
- Sustainable Consumption (food and energy)
Course Co-ordinator
- FOSC 211 Consumer Attitudes and Food Choice
- FOSC 305 Food Policy and Consumer Issues
- FOSC 456 Consumer Research Methods
Thesis Topics Supervision
- Food policy (and regulations) and implications for consumers
- Consumers and food choice (e.g. attitudes, values, perceptions of quality)
- Behaviour change
- Food activism and food-related social movements
(Particularly interested in supervising research in the above areas related to the following topics: food waste, wine, food allergies, energy and the slow food movement).
Publications
Refereed Journal Articles
1. 2010 Stephenson, J., Lawson, R., Carrington, G., Barton, B., Thorsnes, P., and Mirosa, M., The Practice of Interdisciplinarity, The International Journal of Interdisciplinary Social Sciences, Vol. 5, No. 7, pp.271-282. Accessed at http://iji.cgpublisher.com/product/pub.88/prod.1202
Mirosa, M. and Lawson, R. Revealing the Lifestyles of Local Food Consumers. British Food Journal, (Forthcoming).
Refereed Conference Proceedings
2. 2010 Lawson, R., Mirosa, M., Gnoth, D., and Hunter, A., Personal Values and Energy Efficiency. Australia New Zealand Marketing Conference (ANZMAC), Christchurch, (Forthcoming)
3. 2010 Mirosa, M., Lawson, R. and Wooliscroft, B., Slow Food Ideology: Anti-Consumption or Consumer Resistance? The Joint International Centre for Anti-Consumption Research (ICAR) and New Approaches to Consumer Resistance (NACRE) Symposium, Marseille France, p 86-89.
4.
2009 Mirosa, M., Lawson, R., Boundaries of Belonging: Insights into the Membership of Consumer Movements. Australia New Zealand Marketing Conference (ANZMAC), Melbourne. Proceedings on CD–ROM
5. 2008 Mirosa, M., Conceptualising and Classifying Consumer Movements, European Marketing Academy Conference (EMAC), Brighton. Proceedings on CD-Rom
6. 2007 Lawson, R., and Mirosa, M., Revealing the Lifestyles of Local Food Consumers, Australia New Zealand Marketing Academy Conference (ANMZAC), Sydney.
Can be accessed at http://www.anzmac2008.org/_Proceedings/Index.html
7. 2007 Mirosa, M., Neo-Tribal Consumption of Ideologies: Insights from New Social Movement Theory, Australia New Zealand Marketing Academy Conference (ANMZAC), Dunedin.
Can be accessed at http://conferences.anzmac.org/ANZMAC2007/papers/M%20Mirosa_1a.pdf
8. 2011 Mirosa, M., Lawson, R., Gnoth, D. Rationalizing energy-related behavior in the home: Insights from a value laddering approach. European Council for an Energy Efficient Economy (ECEEE), Summer Study, Belambra Presqu'île de Giens, France, 6–11 June 2011 (Forthcoming)
Non-refereed Journal Articles and Reports
9. 2010 Mirosa, M., Gnoth, D., Drivers Of Household Energy Use, Project Report prepared on behalf of the Energy Cultures Research Team for the Energy Efficiency Conservation Authority (EECA), (Forthcoming).
10. 2007 Amoamo, Maria., Mirosa, Miranda., and Tutakangahau, Hiria., Māori Business Networks in Dunedin: Waiho i te toipoto, kaua i te toiroa: Let us keep close together, not far apart. Project Report. School of Business, University of Otago, Dunedin, New Zealand. Can be accessed at http://eprints.otago.ac.nz/711/1/Final_Report1.pdf
Seminars Presented
“Issues in Consumer Behaviour Research: Food for Thought”. Food Science Department Seminar Series, University of Otago, August 2010.
"Slow Food Ideology: Where from and Where to?". Centre for the Study of Agriculture, Food and the Environment Public Seminar Series, University of Otago, September 2010.
“Sustainable Dunedin”, Invited by the Dunedin City Council to talk at their Symposium on Climate Change and Peak Oil, November 2007.
Membership of Scientific and Professional Organizations
- New Zealand Institute of Food Science and Technology
- The Agri-Food Research Network
- The European Marketing Academy
- International Centre for Anti-consumption Research
- The Otago Energy Research Centre
- The University of Otago Food Waste Working Group
- The Sustainable Consumption Research Network: http://www.consensus.ie/scrn.html
Find me on the following (work-related) social networking sites
www.otago.academia.edu/MirandaMirosa
http://www.facebook.com/
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