Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

Real student voices core of new ad campaign

Tuesday, 9 May 2017 9:31pm

2017-ad-campaign-image
Filming of Otago's latest advertising campaign took place on the Dunedin campus last week.

The voices of real students feature as the core of Otago’s advertising campaign this year.

Following on from the successful launch of the Only Otago campaign last year, the University’s Marketing Office is working on a series of videos that let existing students, mostly first-years, tell their story in their own words.

“Only Otago offers a unique combination of attributes to students – academic excellence and outstanding student experience together in one place,” Head of Marketing Office Lindy Wilson says.

“Students can talk to their peers in a way that traditional advertising cannot, so we’ve decided the best way to really help future students understand what Otago has to offer is through letting our students talk about what it has been like for them.”

"... we’ve decided the best way to really help future students understand what Otago has to offer is through letting our students talk about what it has been like for them."

Almost 50 students, a mix of first-year and older students, have been interviewed on camera all over the Dunedin campus, talking about the experience of moving to Dunedin, adjusting to university, making new friends and how they have found their journey so far. Some also talk about their experience of volunteering opportunities offered through Unicrew and the residential colleges, an important value shared by students and the University.

The videos will be used in a multi-media campaign, from 1 July, on a range of digital platforms.

This year’s campaign will also continue with digital advertisements featuring the stories of Otago graduates, and a postgraduate digital and outdoor campaign challenging potential students to consider higher education. Later in the year another campaign, initially targeted at future students based in Dunedin and surrounding areas, will be launched to raise awareness for, and encourage participation in, Otago’s Locals Programme.

For the production and placement of the Only Otago campaign the Marketing Office continues to work with the advertising and media agencies Rainger & Rolfe and Starcom. This year, for the first time ever, it has also involved Otago’s internal Media Production Unit whose talented videographers filmed the new videos.

Links to the new videos will be made available when ready. If you have any questions or feedback please contact Lindy Wilson, Head of Marketing, Ph: 479 8400.