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2017 Only Otago campaign goes live

Thursday, 6 July 2017 2:35pm

only-otago-image
Only Otago … some of the 47 mostly first-year students who appear in the 2017 Only Otago advertising campaign.

The 2017 Only Otago marketing campaign is now active, along with a new section of the University of Otago website for future students.

"This year the campaign focuses on the outstanding student experience offered here at Otago through its many different services and unique student-friendly location, as told by our own students."

Following on from the launch of the new Only Otago campaign last year, the Marketing Office, in association with the Media Production Unit and Otago’s creative agency, Rainger and Rolfe, have produced a new series of videos.

Marketing Office Head Lindy Wilson explains: “For the second year, Only Otago features as the big idea behind the campaign - we believe that only the University of Otago offers students that special combination of academic excellence and outstanding student experience.

“This year the campaign focuses on the outstanding student experience offered here at Otago through its many different services and unique student-friendly location, as told by our own students.”

Almost 50 mostly first-year students took part in the video project, in which they were asked to relate their experience on camera at various locations around campus.

The result is a series of six videos, in which students speak directly to camera giving their honest opinions about Otago.

The videos will be found online in a variety of locations – on social media and as advertisements before online videos on sites such as Youtube and television on-demand websites — taking Otago’s message directly to the places where prospective students are consuming media today.

When clicked on, the videos will lead to the new Future Students section of the website.

The web section is the result of a six-month project team headed by the Marketing Office and Web Services and involving several departments around the University.

The section is designed to bring together all the information potential students seek when researching a university, in a clean, simplified design.

The review aimed to reduce duplication of information on the web, and to update and refresh core areas of the site serving potential students – from the Accommodation Centre and Entrance Scholarships to Schools’ Liaison.

Comments or questions?

Contact Lindy Wilson, Head of Marketing, Ph: extn 8400, Email: lindy.wilson@otago.ac.nz