ISBN: 978 1 877372 89 6
'Culture’ is often seen as somehow elevated above daily life (set in a rarefied realm) or set apart from it (e.g. the anthropological study of cultures other than our own). But for contemporary sociologists and media theorists, culture is better seen as the matter-of-fact practice and taken-for-granted nature of everyday life. Culture is inherent to how the world is made to mean something, how knowledge is produced and how society functions. As a result, we need to interrogate what we take as ‘given’.