Tee Wern Lim has become somewhat of an expert in food marketing.
Last summer, while his fellow students hit the beaches, Tee, a Bachelor of Commerce / Bachelor of Arts double degree student hit the streets with Nestlé's Sales and Marketing team selling Nestlé products to retailers.
The internship was part of the Nestlé Scholarship - an award granted annually to a University of Otago student studying towards a Bachelor of Commerce (Honours) or Postgraduate Diploma in Marketing as part of its Fast Moving Consumer Goods (FMCG) industry training programme. The scholarship includes $5000 towards fees and dissertation costs, and a summer internship.
When Tee was first approached to apply for the Nestlé Scholarship, he initially declined the opportunity thinking the scholarship didn't quite sound like him.
But when he looked into it in more detail, he found that his initial assumption of the scholarship being all about marketing canned foods and chocolate bars was not the case.
For Tee, the internship, based in Wellington, provided an excellent opportunity to put the marketing theory he learned in class put into practice. It also allowed him to travel around the Central North Island to Taranaki, Hawkes Bay, and his home town of Palmerston North.
Now back at University, Tee is completing his Honours dissertation on corporate social responsiveness focusing on Nestlé as a case study.
It's a topic which fits in well with his studies. In addition to his BCom(Hons), Tee is studying a BA in Philosophy, Politics and Economics (PPE).
"Studying both marketing and PPE is a great combination. For Otago to offer the PPE degree is very impressive. It is an area which is growing in momentum overseas and offers great opportunities."