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Shahab Pourfakhimi

Doctoral Research AbstractShahab-Pourfakhimi-Image

Since the advent of web 2.0 technologies online social platforms store millions of online reviews, ratings and other verbal, numeral, audial and visual user generated content reflecting travellers’ experience in lodging facilities around the world. As the quantity, quality, and diversity of these UGCs are growing extensively, travellers’ decision making responds to this revolution. Travellers’ adaption to use the growing range of smart, mobile and online technologies results in their exposure to a wide range of e-word of mouth. This exposure may happen before, during and after their purchase and consumption of tourism accommodation facilities. Such an exposure can affect the travellers’ purchase behaviour and decision making. Considering the high investment costs in the hotel industry, consumer behaviour has always been an attractive and relevant subject for tourism/hospitality marketing studies. This study seeks to understand how the enormous volume of eWoM affects the behaviour of contemporary travellers in their hotel purchase.


Education

Master of Science, Tourism Planning. Faculty of Built Environment, University Technology Malaysia, Johor, Malaysia (2012)

Bachelor of Science, Industrial Engineering. Faculty of Engineering, IAUN, Isfahan, Iran (2010)

Scholarships & Awards

InternetNZ Conference Grant - InternetNZ Foundation, New Zealand (2014)

Best PhD Research Proposal (2nd) – ENTER 2014 awarded by the International Federation for IT and Travel & Tourism (IFITT), Dublin, Ireland (2014)

University of Otago Doctoral Scholarship - University of Otago, Dunedin, New Zealand (2013)

Bright Sparks Scholarship – University of Malaya, Kuala Lumpur, Malaysia (2013)

Research Grant - Centre for Innovative planning and development, UTM, Johor, Malaysia (2012)

Best Postgraduate Student – University Technology Malaysia, Johor, Malaysia (2012)


Primary Research Interests

Hospitality & Tourism Consumer Behaviour

Including: Studying decision making, beliefs and attitudes of hospitality and tourism consumers in the digital era

eTourism

Including: The implications, adoption and impact of social media on travellers behaviour; the themes, trends and evolution of eTourism research; the smart/mobile systems applications for enriching travellers’ experience and facilitating tourism marketing

Hospitality & Tourism Marketing

Particularly: Consumer behaviour and destination image/city brand; social marketing

Other research interests:

Low cost carriers and destination marketing; Millennials and budget travellers (particularly in relation to the adoption of social/smart media); Tourism and hospitality knowledge network and epistemology


Teaching Experience

Teaching assistant (lecturing/tutoring/grading):

Tourism and hospitality enterprise management (2013-2014-2015)
Tourist accommodation management (2013-2014-2015)
Global Tourism (2015)
Tourist behaviour (2014-2015)
Tourism Research Methods (2015)
Events and convention management (2014)
Introduction to tourism (2013)

Guest lecturer:

Tourism Research Methods (2015)
Tourism and hospitality enterprise management (2015)
Tourist accommodation management (2015)
Tourist Behaviour (2015)
Global Tourism (2015)
Tourism product development (2014)
Events and convention management (2014)
Introduction to tourism (2014-2015)


Publications

Pourfakhimi, S., Abdullah, M. I., Khalifah, Z., & Ying, T. (2015). Malaysian tourism destination image in the mirror of Malaysian cuisine: An analysis of travellers’ photographs. Paper presented at the Hospitality and Tourism in a Greening World - Challenges and Opportunities: 13th ApacCHRIE Conference.

Ying, T., Zhou, L., & Pourfakhimi, S. (2015). Exploring the specialization concept for identifying and segmenting special-interest tourists: A food tourism case. Paper presented at the Hospitality and Tourism in a Greening World - Challenges and Opportunities: 13th ApacCHRIE Conference.

Pourfakhimi, S., & Ying, T. (2015). The Evolution of eTourism Research: A Case of ENTER Conference. In I. Tussyadiah & A. Inversini (Eds.), Information and Communication Technologies in Tourism 2015 (pp. 859-871): Springer International Publishing.

Ying, T., & Pourfakhimi, S. (2015). The Invisible College of eTourism: A Case of ENTER Conference. e-Review of Tourism Research (eRTR), 6(ENTER 2015: Short Papers).

Pourfakhimi, S. (2014). The impact of users’ “online reviews” and “ratings” on consumers’ behaviour toward hotel selection factors. In R. Baggio, M. Sigala, A. Inversini & P. Juho (Eds.), Information and Communication Technologies in Tourism 2014 PhD workshop, Dublin: IFITT.

Pourfakhimi A., S, S. (2012). The role of" online user generated hotel reviews" in accommodation purchase behaviour of Kuala Lumpur international free independent travellers, Faculty of Built Environment, University Technology Malaysia

Publications in Persian

Pourfakhimi, S., Karbasizadeh, A. (2015). An Introduction to Tourism Industry, Tehran: Payam-e Sefid 

Pourfakhimi, S., Karbasizadeh, A. (2015). eTourism, Tehran: Payam-e Sefid 

Industrial Projects

Hezar-Cheshmeh International resort complex tourism development plan – member of the project development studies supervisory team (2013)

Evolution of low cost carriers: lessons for the Iranian aviation market (in Persian)- Author (2014)

Isfahan in social media (in Persian) - Author (2014)

The second home market and its potential for tourism development in Isfahan province (in Persian) – Author (2014)

The evolution of time-share industry and potentials of the Iranian domestic tourism market for time-share development (in Persian) – Author (2014)

Scale-up plan for CBT homestay program in Gopeng, Perak, Malaysia – Member of the research team (2011)

Presentations

Pourfakhimi, Shahab (2015). Malaysian tourism destination image in the mirror of Malaysian cuisine: An analysis of travellers’ photographs, ApacCHRIE Conference, Auckland, New Zealand

Pourfakhimi, Shahab (2015). Exploring the specialization concept for identifying and segmenting special-interest tourists: A food tourism case, ApacCHRIE Conference, Auckland, New Zealand

Pourfakhimi, Shahab (2015). The Evolution of eTourism Research: A Case of ENTER Conference, ENTER 2015 Conference, Lugano, Switzerland

Pourfakhimi, Shahab (2015). The Invisible College of eTourism: A Case of ENTER Conference, ENTER 2015 Conference, Lugano, SwitzerlandPourfakhimi, Shahab (2014). eTourism evolution, Department of tourism graduate seminar series, University of Otago, Dunedin, New Zealand

Pourfakhimi, Shahab (2014). The position of Iran in the Islamic tourism market: strengths vs. weaknesses, Isfahan, Iran (In Persian)


Professional Memberships

International federation for IT and Travel & Tourism (2013-)

Council for Australasian University Tourism & Hospitality Education (2014-)