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Easnin Ara

Supervisors Easnin Ara is a PhD student studying within the Department of Tourism at the University of Otago

Associate Professor Hazel Tucker & Dr Willem Coetzee

Education

Bachelor of Business Administration
Department of Marketing, Faculty of Business Studies, University of Rajshahi, Bangladesh.

Master of Business Administration
Department of Marketing, Faculty of Business Studies, University of Rajshahi, Bangladesh.

Scholarships and Awards

University of Otago Doctoral Scholarship (2017)

University merit scholarship for the Bachelor and Master’s academic performances.

Listed in the Dean’s merit list of the University of Rajshahi.

Primary Research Interests

Ethnic tourism; Handicrafts; relevant stakeholders.

Other areas of interest include- Empowerment; Human resource development; Promotion.

Teaching Experience

Assistant Professor (2016- Present, Currently on Study leave) Department of Business Administration in Marketing, Bangladesh University of Professionals, Bangladesh.

Lecturer (2013-2016) Department of Business Administration in Marketing, Bangladesh University of Professionals, Bangladesh

Lecturer (2012-2013), Department of Marketing, Barisal University, Bangladesh.

Publications

Ara, E., Akther, A., & Hoque, M.A. (2015). Analysing the changes of preference factors of billboard by the gender, age & occupation of customer: A Study on Dhaka city. The AIUB Journal of Business and Economics, 12 (1), 81-100.

Ara, E. (2015). Handicrafts and human resource development for alleviating poverty in rural Bangladesh: A study on Thanapara Swallows. GE International Journal of Management Research, 3(6), 32-44.

Hoque, M.A., Sultana, N., & Ara, E. (2014). Measuring the nexus between handicrafts industry and tourism development vis a vis the employment creation for rural women in Bangladesh. Jahangirnagar University Journal of Marketing, 2, 1-99.