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Current Tourism Research Projects

Tourism at Otago is a highly research-active department

Our staff are committed to a range of relevant, on-going research projects. These include climate change and aviation, well-being and migration, environmental management, cultural tourism development, and Aboriginal culture tourism in Australia.

Current research projects within the Department of Tourism are listed below, categorised by surname in alphabetic order:

Anna Carr’s current research projects

Environmental management of tourism

This research focuses on ecotourism, ecopreneurship and sustainable SMTEs. From 1999 to 2002 Anna worked alongside Professor James Higham on a nationwide FRST funded project investigating Ecotourism in New Zealand: profiling visitors to New Zealand ecotourism operations. In 2005 Anna had an Otago Research Grant to study Māori owned nature tourism businesses.
Recreation

Anna’s interests here surround wilderness recreation planning and the history of alpine and polar region recreation. From 2009-2010 she has undertaken numerous externally funded projects in this area. Anna received SPARC (SportNZ) funding for a project on ‘Family preferences, experiences and benefits associated with outdoor in Aotearoa’ (Project Leader: Anna Thompson) and was co-investigator on two other projects ‘Immigrants and the Outdoors’ (Project Leader: Brent Lovelock) and ‘Enduring Participation in Outdoor Recreation’ (Project Leader: Brent Lovelock). Other notable research included visitor studies commissioned by the Department of Conservation in the Hakatere, Ahuriri and Ruataniwha Conservation Parks.
Cultural landscapes and cultural tourism development

Anna’s PhD (1998-2004) examined the management of visitors’ experiences of cultural landscapes in New Zealand. As a result she was an invited director of Te Ana Whakairo (Māori Rock Art Centre Trust) from 2007-2011. She continues to study how cultural identity influences tourism development and land management through cultural values for landscapes, visitor demand for cultural tourism, cultural tourism entrepreneurship and cross cultural visitor interpretation. Recently, she collaborated on a book chapter exploring cultural dissonance and indigenous peoples with Canadian researchers.
In 2012-2013 she was awarded an Otago Research Grant as Principal investigator with Diane Ruwhiu (Management). The ORG will explore Māori business networks.

Neil Carr's current research projects

Dog’s and other animals in leisure

This ongoing research examines dog’s and other animals leisure experiences and how they are utilised by humans in the leisure environment. The work takes a broad definition of leisure that encompasses issues of tourism, travel, hospitality, and cuisine, amongst others. The research is firmly situated within ongoing debates surrounding animal welfare, rights, and cognisance.

Outcomes to date include:
Carr, N. & Broom, D. (forthcoming). Animal Welfare and Tourism. Wallingford, UK: CABI.
Carr, N. & Young, J. (eds). (forthcoming). Wild animals and leisure: Rights and welfare. London: Routledge.
Young, J. & Carr, N. (eds). (forthcoming). Domestic animals, humans, and leisure: Rights, welfare, and wellbeing. London: Routledge
Carr, N. (2017). Recognising the position of the pet dog in tourism. Annals of Tourism Research. 62: 112 – 113.
Carr, N. (ed). (2015). Domestic Animals and Leisure. Basingstoke, UK: Palgrave Macmillan.
Carr, N. (2014). Dogs in the Leisure Experience. Wallingford, UK: CABI
Carr, N. & Cohen, S. (2009). Holidaying with the family pet: No dogs allowed! Tourism and Hospitality Research. 9 (4): 290 – 304

Zoos and wildlife parks

This ongoing research examines aspects of visitor behaviour and the visitor experience provided by zoos and wildlife parks. The research also examines the nature of the images portrayed to the public by zoos, wildlife parks, and aquaria and how they are viewed by the public. The research is grounded in contemporary debates surrounding animal rights and welfare alongside debates concerning the survival of species.
Under this research theme work has been undertaken with Durrell Wildlife Park (Jersey, UK) in 2013 looking at visitor satisfaction, visitor behaviour, and the desires of the general public concerning animals they wish to see in zoos or wildlife parks.

Outcomes to date include:

Carr, N. (2016). An analysis of zoo visitors’ favourite and least favourite animals. Tourism Management Perspectives. 20: 70 – 76.
Carr, N. (2016). Star attractions and damp squibs at the zoo: A study of visitor attention and animal attractiveness. Tourism Recreation Research. 41 (3): 326 – 338.
Carr, N. (2016). Ideal animals and animal traits for zoos: General public perspectives. Tourism Management. 57: 37-44.
Carr, N. & Cohen, S. (2011). The public face of zoos: balancing entertainment, education, and conservation. Anthrozoos. 24 (2): 175 - 189

Children and families tourism and leisure experiences

This ongoing research project examines various aspects surrounding the tourism and leisure experiences of families and children. It is situated in a conceptual framework that recognises the social construction of childhood and the family and the fluid nature of both definitions. In addition, it is based on the recognition of children as active social agents rather than passive recipients of parents and society’s wants and/or demands.

Outcomes to date include:
Schänzel, H. & Carr, N. (eds). (2016). Children, Families and Leisure. Abingdon, UK: Routledge.
Carr, N. (2011). Children’s and families’ holiday experiences. London: Routledge.
Ritchie, B. with Carr, N. & Cooper, C. (2003) Managing educational tourism. Clevedon:
Channel View Publications.
Annals of leisure Research (2015). Special Issue “Children, families and leisure” Joint guest editor with Dr Heike Schänzel.

Sex in leisure, tourism, and hospitality

This ongoing research examines the role that sex (incorporating, but not necessarily limited to, issues such as sensuality, erotic, pornography, prostitution, love, and romance) plays in the leisure and tourism experience and its position in relation to the concept of and industry associated with hospitality. It is based on an understanding that there has been, to date, across virtually all corners of academia a reluctance to talk of sex, let alone undertake meaningful research in the field.

Outcomes to date include:
Carr, N. (2016). Sex in tourism: Reflections from a dark corner of tourism studies. Tourism Recreation Research. 41 (2): 188 – 198.
Carr, N. & Poria, Y (eds). (2010). Sex and the sexual during people’s leisure and tourism experiences. Newcastle: Cambridge Scholars Publishing.

Mingming Cheng's current research projects

The sharing economy


This is on-going research on many aspects of the sharing economy, generating a series of multidisciplinary research projects with researchers from a variety of backgrounds, including business, sociology, economics, environmental science, computer science and engineering.

Discrimination with Airbnb

Associate Professor Carmel Foley, University of Technology Sydney, Australia
Dr Yao-tai Li, Hong Kong Baptist University, Hong Kong, China

Airbnb users’ experiences
Dr Xin Jin, Griffith University, Australia
Kaikun Ma, Dr Jie Wang, Associate Professor Yunxia Zhu, University of Queensland, Australia

Airbnb’s economic, social-cultural and political impacts
Dr Guangwu Chen, University of New South Wales, Australia
Airbnb host’s strategies

Selected Publications:
Cheng, M., & Edwards, D. (2017). A comparative automated content analysis approach on the review of the sharing economy discourse in tourism and hospitality. Current Issues in Tourism. doi:10.1080/13683500.2017.1361908 (SSCI) (ABDC: A)

Cheng, M. (2016). Sharing economy: A review and agenda for future research. International Journal of Hospitality Management, 57, 60-70. (SSCI) (ABDC: A*)
Cheng, M. 2016. Current sharing economy media discourse in tourism. Annals of Tourism Research, 60, 111-114. (SSCI) (ABDC: A*)

Chinese outbound tourists


Chinese outbound tourists has enjoyed a rapid growth in the last decade with the potential to grow much larger. In New Zealand, Chinese tourists have now became New Zealand’s second largest tourist market, with nearly 4000,000 Chinese tourists in 2016. However, many tourist destinations underestimate the importance of a culturally sensitive approach when servicing this group, particularly with the emerging young Chinese, who are gradually becoming the largest driving force for Chinese outbound travel. My current research examines various aspects of Chinese outbound tourists’ behaviour.

Selected Publications:
Cheng, M., Wong, A., & Prideaux, B. (2017). Political Travel Constraint: The Role of Chinese Popular Nationalism. Journal of Travel & Tourism Marketing, 34(3), 383-397 (SSCI) (ABDC: A) Video Link

Big data in tourism


Recent advances in technology and growing emphasis on internet of things have led to a big data era in tourism and hospitality. However, while big data has received considerable media coverage in highlighting the benefits of using big data, the tourism and hospitality research in this area lags behind. There is ongoing research that develops new methods in tapping the potential of big data in tourism by generating better answers to existing and new questions.

Spatial-temporal behaviour of tourists
Associate Professor Deborah Edwards, University of Technology Sydney.

Measuring the impacts of 2018 Commonwealth Games in Gold Coast, Australia using non-traditional methods
Dr Xin Jin, Griffith University, Australia
Dr Ying Wang, Griffith University, Australia

Advanced sentiment Analysis
Dr Aaron Hsiao from Griffith University, Australia
Associate Professor Emily Ma from University of Massachusetts Amherst

Selected Publications:
Edwards, D., Cheng, M., Wong, I.A., Zhang, J., & Wu, Q. (2017). Ambassadors of Knowledge Sharing: Co-produced Travel Information Through Tourist-Local Social Media Exchange. International Journal of Contemporary Hospitality Management, 29 (2), 690-708. (SSCI) (ABDC: A)

Consumer behaviour


There is on-going research collaboration on consumer behaviour.

Service Knockoffs in China
The most recent one is on service knockoffs in China with Professor Mark Rosenbaum from the University of South Carolina and Professor Anthony Ipkin Wong from the City University of Macau, China.

Selected Publications:
Rosenbaum, M.; Cheng, M.;. & Wong, I.A.(2016). Introducing Servicescape Knockoffs: Understanding consumer acceptance and rejection of inauthentic retail establishments. Journal of Business Research. (SSCI) (ABDC: A) doi.10.1016/j.jbusres.2016.01.015

Media coverage
https://www.frank.news/2017/01/12/fake-starbucks-of-apple-store-versterkt-de-echte/

Users’ experiences of fine dining Chinese restaurants
Dr Aaron Hsiao from Griffith University, Australia
Associate Professor Emily Ma from University of Massachusetts Amherst, USA

Sebastian Filep’s current research projects

Tourism and well-being: Positive relationships

Dr Filep is currently involved in an international multidisciplinary research project that examines tourist-tourist and tourist-host interactions. The focus is on understanding the positive outcomes of such interactions, through the lenses of kindness, gratitude and social capital. This involves ongoing research partnership with colleagues from the Department of Recreation and Leisure Studies at the University of Waterloo, Canada, such as Professor Troy Glover. Selected publications include:

Filep, S., Macnaughton, J. and Glover, T. (2017). Tourism and gratitude: Valuing acts of kindness. Annals of Tourism Research, 66: 26-36.

Glover, T. D. and Filep, S. (2015). On kindness of strangers in tourism. Annals of Tourism Research, 50: 159-162.

Tourism and well-being: Eudaimonic experiences

Dr Filep is engaged in international research projects examining the intensity and durability of eudaimonic tourist experiences, where human well-being is not characterised by mere sense of pleasure. Central to these research efforts is a quest to better understand the role of hardship, sacrifice, challenge, meaning and self-actualization in the context of tourist well-being. Within the domain of tourism and positive psychology research, there is a significant lack of knowledge about eudaimonic tourist experiences as opposed to hedonic experiences. There is an ongoing research collaboration on this topic with Dr Xavier Mattteucci of Modul University Vienna, Austria, Dr Jeroen Nawijn, NHTV Breda University of Applied Sciences, the Netherlands; and more recently with Dr Jennifer Laing, La Trobe University, Australia and Dr Ivana Volic, Educons University, Serbia. Selected publications include:

Matteucci, X. and Filep, S. (2017). Eudaimonic tourist experiences: the case of flamenco. Leisure Studies, 36: 39-52.

Filep, S. (2016). Tourism and positive psychology critique: Too emotional? Annals of Tourism Research, 59:113-115.

Nawijn, J. and Filep, S. (2016). Two directions for future tourist well-being research. Annals of Tourism Research, 61: 221-223.

James Higham’s current research projects

Climate change and aviation

This research programme was initiated in 2009 by a research project titled ‘climate change and long-haul aviation to Aotearoa/New Zealand’ (with Dr. Scott Cohen, University of Surrey). 

This project examined climate change perceptions and attitudes towards long-haul aviation in three European travel markets; Norway, the United Kingdom and Germany. This programme of research has diversified into various collaborative projects that address air travel consumer behavior, behavioural and psychological approaches to understanding contemporary leisure/tourist mobility, and the ‘flyers’ dilemma’.

Research Collaborators:

  • Dr. Scott Cohen (University of Surrey)
  • Prof. Stefan Gössling (Freiburg Institute of Advanced Studies)
  • Associate Professor Paul Peeters (NHTV Breda)
  • Dr. Christina Cavaliere (Stockton University)
  • Dr. Arianne Reis (Southern Cross University)
  • Dr. Martin Young (Southern Cross University)
  • Wiebke Finkler (University of Otago)

Selected publications:
Peeters, P., Higham, J.E.S., Kutzner, D., Cohen, S. & Gössling, S. (2016). Are technology myths stalling aviation climate policy? Transportation Research Part D: Transport and Environment 44:30-42.

Higham, J.E.S., Cohen, S.A., Cavaliere, C.T., Reis, A.C. & Finkler, W. (2016). Climate change, tourist air travel and radical emissions reduction. Journal of Cleaner Production, 111:336-347. Special Issue on Sustainable Tourism

Young, M., Markham, F., Reis, A. & Higham, J.E.S. (2015). ‘Flights of fantasy’: A theoretical reformulation of the ‘flyers’ dilemma’. Annals of Tourism Research 54: 1–15.

Higham, J.E.S., Reis, A.C. & Cohen, S.A. (2015). Australian climate concern and the ‘attitude-behaviour gap’. Current Issues in Tourism. 19(4): 338-354.

Young, M., Higham, J.E.S. & Reis, A. (2014). Up in the Air: A conceptual critique of flying addiction. Annals of Tourism Research. 41:51-64.

Higham, J.E.S., Cohen, S.A., & Cavaliere, C.T. (2014). Climate change, discretionary air travel and the ‘flyers’ dilemma’. Journal of Travel Research. 53(4): 462-475.

Cohen, S.A., Higham, J.E.S. & Cavaliere, C.T. (2011). Binge flying: Behavioural addiction and climate change. Annals of Tourism Research 38(3): 1070-1089.

Higham, J.E.S. & Cohen, S.A. (2011). Canary in the coalmine: Norwegian attitudes towards climate change and extreme long-haul air travel to Aotearoa/New Zealand. Tourism Management 32(1): 98-105.

Higham, J.E.S. & Shelton, E. (2011). Tourism and wildlife habituation: Reduced population fitness or cessation of impact? Tourism Management 32(4):1290-1298.

Cohen, S.A. & Higham, J.E.S. (2011). Eyes wide shut? UK Consumer perceptions on aviation climate impacts and travel decisions to New Zealand. Current Issues in Tourism 14(4):323-335.

Low Carbon Mobility Transitions

Initiated in 2013 this project addresses low carbon mobility transitions in tourism and transportation. A focus of this work has fallen upon climate change, aviation and academic/lifestyle mobilities. The research contends that little attention has been paid to the professional mobilities of members of the academic community, specifically in New Zealand. It aims to explore how institutional norms, policies and procedures as well as individual preferences and behaviours can impact upon and influence everyday mobility practices.

Research Collaborators:

  • Dr. Debbie Hopkins (University of Oxford, UK)
  • Dr. Caroline Orchiston (Centre for Sustainability, University of Otago)
  • Dr. Tara Duncan (Dalarna University, Sweden)
  • Dr. Scott Cohen (University of Surrey, UK)

Selected publications:

Hopkins, D. & Higham, J.E.S. (Eds) (2016). Low carbon mobility transitions. Goodfellow Publishers: Oxford. ISBN: 978-1-910158-64-7 hbk; 978-1-910158-65-4 eBook.

Hopkins, D., Higham, J.E.S., Tapp, S. & Duncan, T. (2016). Academic travel in the Anthropocene: A comparative study of university policy at three New Zealand institutions. Journal of Sustainable Tourism 24(3): 376-397.

The social, political and economic risks of climate change to New Zealand

The University of Otago funded project explores the social, political and economic opportunities and risks to New Zealand arising from climate change. The multidisciplinary project deploys the 2014 5th IPCC Assessment to provide the context for a number of scenarios of climate change to the year 2100. It addresses expert insights into the impacts and implications of global climate scenarios for New Zealand’s economic, social and political life. Objectives include assessment of the relative valence of impacts (the “mega-drivers”) and the strength of the interaction effects between them.

Research Collaborators:

  • Dr. Debbie Hopkins (University of Oxford, UK)
  • Prof Colin Campbell-Hunt (Centre for Sustainability, University of Otago)
  • Dr. Ben Wooliscroft (Department of Marketing, University of Otago, New Zealand)
  • Dr. Lynette Carter (Te Tumu, University of Otago, New Zealand)
  • Dr. Daniel Kingston (Department of Geography, University of Otago, New Zealand)
  • Dr. Sara Walton (Department of Management, University of Otago, New Zealand)
  • Dr. Ivan Diaz-Rainey (Department of Accounting and Finance, University of Otago, NZ)
  • Dr. Chris Rosin (formerly Centre for Sustainability, University of Otago).

Selected publications:
Hopkins, D., Campbell-Hunt, C., Carter, L., Higham, J.E.S. & Rosin, C. (2016). Climate Change and Aotearoa/New Zealand: A Review. Wiley Interdisciplinary Reviews: Climate Change, 6(6), 559-583.

Hopkins, D., Higham, J.E.S., & Becken, S. (2012) Climate change in a regional context: relative vulnerability in the Australasian skier market, Regional Environmental Change 13(2): 449-458. IF: 1.945.

Sustainable tourism and resilience

This programme of research addresses the spatio-temporal aspects of sustainable tourism and the increasing relevance of resilience planning in tourism systems.

Research Collaborators:

  • Dr. Caroline Orchiston (Centre for Sustainability, University of Otago)
  • Dr. Stephen Espiner (Lincoln University, New Zealand)
  • Dr. Sam Spector (Queenstown Resort College, New Zealand)
  • Dr. Adam Doering (Wakayama University, Japan)

Selected publications:
Spector, S., Higham, J.E.S. & Doering, A. (2017). Beyond the biosphere: Tourism, outer space, and sustainability. Tourism Recreation Research, 42(3): 273-283.

Espiner, S., Orchiston, C. & Higham, J.E.S. (2017). Resilience and sustainability: a complementary relationship? Towards a practical conceptual model for the sustainability resilience nexus in tourism.
Journal of Sustainable Tourism http://dx.doi.org/10.1080/09669582.2017.1281929.

Bramwell, B., Higham, J.E.S., Lane, B. & Miller, G. (2017). Twenty-five years of sustainable tourism: Looking back and moving forward. Journal of Sustainable Tourism 25(1) http://dx.doi.org/10.1080/09669582.2017.1251689.

Bramwell, B., Higham, J.E.S., Lane, B. & Miller, G. (2016). Advocacy or neutrality? Disseminating research findings, and driving change toward sustainable tourism, in a fast changing world. Journal of Sustainable Tourism 24(1): 1-8

Sustainable marine tourism and cetaceans

This multidisciplinary programme brings together research in the social and natural sciences to address complex issues of sustainability relating to human interactions with cetaceans. Key collaborators in this field include Prof. Lars Bejder (Murdoch University), Dr. Rob Williams (University of St. Andrews) and Associate Professor Katja Neves (Concordia University).

Research Collaborators:

  • Prof. Lars Bejder (Murdoch University, Australia)
  • Dr. David Lusseau (University of Aberdeen, UK)
  • Dr. Rob Williams (University of St. Andrews, UK)
  • Associate Professor Katja Neves (Concordia University, Canada)
  • Wiebke Finkler (University of Otago)

Selected publications:
Higham, J.E.S., Bejder, L. & Williams, R. (Eds). (2014). Whale-watching, sustainable tourism and ecological management. Cambridge University Press. 418pp. ISBN: 978-0-521-19597-3.

Higham, J.E.S., Bejder, L., Allen, S., Corkeron, P. & Lusseau, D. (2015). Managing whale-watching as a non-lethal consumptive activity. Journal of Sustainable Tourism 24(1): 73-90.

Heenehan, H., Basurto, X., Bejder, L. Tyne, J., Higham, J.E.S. & Johnston, D.W. (2015). Using Ostrom’s common pool resource theory to build towards an integrated ecosystem based sustainable cetacean tourism system in Hawai`i. Journal of Sustainable Tourism 23(4): 536-556.

Prospects for managing tourism development in protected areas in a period of transition (PROTOUR)

This research project, funded by the Norway Research Council (2012-2014), is a comparative analysis of protected area policy relating to tourism and recreation in New Zealand and Norway. The research includes a policy analysis exploring New Zealand conservation policy as it relates to tourism and recreation and a comparative analysis of visitor management planning in New Zealand and Norway.

Research Collaborators:

  • Dr. Jan Vidar Haukeland (University of Life Sciences, Norway)
  • Dr. Debbie Hopkins (University of Oxford, UK)
  • Dr. Odd Inge Haukeland (NINA, Norway)
  • Prof. Kreg Lindberg (Oregan State University, USA).

Selected publications:
Higham, J.E.S., Haukeland, J.V., Hopkins, D., Vistad, O.I., Lindberg, K. & Daugstad, K. (2016). National Parks policy and planning: A comparative analysis of friluftsliv (Norway) and the dual mandate (New Zealand). Journal of Policy Research in Tourism, Leisure and Events 8(2):146-175.

Brent Lovelock’s current research projects

New Zealanders travelling abroad for medical services: Motivations, destination choice, behaviours and post-trip outcomes

This study focuses on the experiences of individual medical tourists. It investigates the motivations, destination choices, behaviours and experiences of medical tourists, using in-depth semi-structured interviews with a nationally recruited sample of returned medical tourists in New Zealand. The analysis addresses the extent to which medical tourism fits accepted models of tourist motivation, destination choice and behaviour. This research will offer useful insights into the process and experience of medical tourism and could ultimately assist with developing patient/traveller-focussed decision-making aids. The study will also be of value to policy makers and programme planners, dealing with new patterns of healthcare procurement.

Collaborators: Dr Kirsten Lovelock, Dept Preventive and Social Medicine, University of Otago

Exploring the nature of the medical tourism industry, India

This study is funded by a New Zealand India Research Institute grant. Utilising a case study approach based on medical tourism provision in Delhi, this pilot project explores: the nature of the medical tourism industry, and its relationship with local health service delivery, along with the connection between health care providers and the tourism industry. We document medical tourist experiences, the experiences of the health care work force and perceptions of health care stakeholders in this locale. This locality based study provides the springboard for a collaborative longitudinal multi-sited research programme which will address the implications of medical tourism for health care in India, and for health care and tourism systems more generally.

Collaborators: Dr Kirsten Lovelock, Dept Preventive and Social Medicine, University of Otago; Associate Professor Santosh Kumar, Institute of Health Management, Jaipur, India; Associate Professor Monika Prakash, Indian Institute of Tourism and Travel , Gwalior, India.

Understanding Commitment and Enduring Involvement in Outdoor Recreation in New Zealand

This study provides an analysis of commitment and enduring involvement in nature-based outdoor recreation in New Zealand. It assesses the levels of commitment and enduring involvement as well as measuring the importance of a range of personal, social and environmental influences upon commitment and enduring involvement. It is one of the first comprehensive studies of ongoing commitment/involvement in outdoor recreation in New Zealand, it also is one of the first studies to expand on our understanding of the Sport Commitment Model outside of the competitive, and youth, sporting arena and into a nature-based recreational setting. Four key outdoor recreation activities are examined; hunting, fishing, mountaineering and tramping. Funded by Sport New Zealand research grant.

Collaborators: Dr Anna Thompson, Dept of Tourism, University of Otago; Dr Carla Jellum.

Destination Competitiveness for Hunting Tourism

An ongoing project, this study considers the factors that impact upon the competitiveness of destinations for tourism that involves hunting (big game) and shooting. Dr Lovelock has undertaken work in a number of destinations (Scotland, Poland, New Zealand) and will be shortly conducting fieldwork in Botswana and Tanzania that addresses the institutional, legislative, social, economic, political and environmental factors that impact upon the activities of hunting tourism operators and upon destination level competitiveness for this niche tourism activity.

Hazel Tucker's current research projects

Exploring ‘value’ in heritage value

Initiated in 2009 this project is aimed at opening and exploring debates surrounding heritage ‘value’, particularly relating to World Heritage. The project looks at the ways in which heritage construction for tourism can re-contextualize, or de-contextualize, culture and sites, thereby raising questions as to what is being valued, by whom and how? With current trends in ‘critical heritage’ moving away from the search for knowledge through formal structures and universal values and towards more nuanced approaches to heritage presentation, this project investigates ways in which heritage tourism can open up and be an expression of alternative values and narratives.

Research Collaborators:

Dr. E. Carnegie, (University of Sheffield, UK).
Dr. A. Emge (Germany)
Dr. J. Zhang (University of Umea, Sweden).

Selected publications:

Tucker, H. and Carnegie, E. (2014) ‘World heritage and the Contradictions of Universal Value’, in Annals of Tourism Research, Vol 47, 63-76.

Carnegie, E. and Tucker, H. (2013) ‘Interpreting the Shared Past within the World Heritage Site of Goreme, Cappadocia, Turkey’, in V. Golding and W. Modest (eds.) Museums and Communities: Curators, Collections and Collaboration, London: Bloomsbury (pp. 246-259).

Tucker, H. and Emge, A. (2010) ‘Managing a World Heritage Site: The Case of Cappadocia’, in Anatolia, Vol. 21(1), pp. 41-54.

Zhang, J. and Tucker, H. (2017) ‘Knowing Subjects in an Unknown Place’, in G. Hooper (ed.) Heritage and Identity, Florida: University of Florida Press.

Tourism, Narrative and Apocalyptic Thought 

This programme of research explores links between tourism and apocalyptic thought. The idea that we are living in ‘the end times’ is gaining increasing scholarly attention because it impacts the ways in which societies engage with issues of ecological, economic and social concern. This research examines the relationship between apocalyptic thought and tourism, and in particular, ‘last chance’/heritage tourism, defined as when ‘tourists explicitly seek vanishing landscapes or seascapes, and/or disappearing natural and/or social heritage’ (Lemelin et al., 2010). A current project under this programme is exploring the emotional / affective links between tourism and apocalyptic thought, with a particular focus on ‘hope’ and /or ‘pessimism’ production in tourism. Building on theoretical discussions on contemporary apocalyptic thought in the broader literature, this focus on hope/pessimism affect is aimed at facilitating critical developments pertaining to the management of tourism product design and delivery.

Research Collaborators:

Dr. E. Shelton (University of Otago, NZ).
Dr. J. Zhang (University of Umea, Sweden).
H. Bae (University of Otago, NZ).

Selected publications:

Tucker, H., Shelton, E.J. and Bae, H. (2016) ‘Post-Disaster Tourism: Towards a Tourism of Transition’, in Tourist Studies, 1-22.

Tucker, H. and Shelton, E.J. (2014) ‘Travelling Through the End Times: The Tourist as Apocalyptic Subject’, in Tourism Analysis, Vol. 19 (5), 645-654.

Shelton, E.J. and Tucker, H. (2008) ‘Managed to be Wild: Species Recovery, island restoration and nature-based tourism in New Zealand, in Tourism Review International, Special Issue: Zoos, Aquaria and Tourism, Vol. 11. No. 3, pp. 197-204.

Shelton, E., Tucker, H, and Zhang, J. (2017) ‘A Political Ecology of the Yellow-Eyed Penguin in Southern New Zealand: A Conceptual and Theoretical Approach, in I. Lima (ed.) Wildlife Tourism, Springer Publishing

China/Chinese Tourism Research

This programme of research is aimed at exploring key issues pertaining both to the Chinese outbound tourist market and to domestic tourism within China. Importantly, the research includes critical reflection on how we conceptualise ‘Chineseness’ within this field. Whilst the Chinese outbound tourist market has been one of the fastest-growing international markets for destinations around the world, research to date on this market remains limited in scope and depth. This research programme aims to address this gap by responding to recent calls for more ‘emic’ approaches, plus the use of interpretative qualitative methodologies, in China/Chinese tourism research. Funding has been received in 2017 to undertake research into the on-tour experiences of Chinese package tourists in New Zealand.

Research Collaborators:

Dr. Jundan Zhang (University of Umea, Sweden).
Professor B. Wu (Peking University, China)
Professor A. Morrison (Purdue University, USA)
Jingru Zhang (University of Otago, New Zealand)

Selected publications:


Tucker, H. and Zhang, Jundan. (2016) On Western-Centrism and “Chineseness” in Tourism Studies, Annals of Tourism Research, 61, 250-252.

Zhang, Jingru, Tucker, H., Morrison, A. M., & Wu, B. (2017). Becoming a backpacker in China: A grounded theory approach to identity construction of backpackers. Annals of Tourism Research, 64, 114-125.

Zhang, Jingru, Morrison, A. M., & Tucker, H. (2017). "Am I a Backpacker? Factors Indicating the Social Identity of Chinese Backpackers", Journal of Travel Research.


Performance of the Real

This programme of research is a multidisciplinary project that investigates why representations and performances of the real are particularly compelling. At its core is the study of how performance represents, critiques, enacts and constructs "the real"? Based at the University of Otago, this research programme is a funded research theme which hosts various conferences and symposia related to the “Performance of the Real” theme, including events on: Ritual and Cultural Performance; Performing Precarity: Refugee Representation, Determination and Discourse; Performance and Performativity of Violence.

Research Collaborators:
Dr S. Little (University of Otago, New Zealand)
Dr. R. Overell (University of Otago, New Zealand)
Dr. J. Cattermole (University of Otago, New Zealand)
Dr. C. Ergler (University of Otago, New Zealand)
Ms. H. Halba (University of Otago, New Zealand)
Dr. C. Wakes (University of New South Wales, Australia)
Dr. S. Suliman (Griffith University, Australia)