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MART207 Sports Marketing

An introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation.

Sports, recreation and leisure play a large part in people's lives, and as a consequence, it is a huge global industry that employs a large number of people and has a significant economic impact. The marketing of such activity has increasingly become a specialised field in its own right. The industry is growing rapidly following the global changes in lifestyle trends, and therefore, there are growing job opportunities for marketers in this field.

Paper title Sports Marketing
Paper code MART207
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period First Semester
Domestic Tuition Fees (NZD) $813.45
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Prerequisite
108 points
Schedule C
Commerce
Course outline
View the course outline for MART 207
Contact
john.guthrie@otago.ac.nz
Teaching staff
Dr John Guthrie
Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one tutorial (50 minutes) when scheduled.
Textbooks
Foundation Text: Shank, Matthew D. "Sports Marketing- A strategic perspective." Prentice Hall, Edition 4 (3rd Edition is OK)

Recommended Text (to be consulted but not necessarily purchased): Emerson, Lisa (2005) "Writing Guidelines for Business Students", The Dunmore Press.
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
  • To provide an introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation
  • To look in detail at the unique features of sport and its marketing that require it to be considered as a separate field of study
  • To provide students with an understanding of the skills necessary to operate in the sports marketing industry
  • To provide students with opportunities to develop written and oral communication skills
  • To provide students with opportunities to research sources of information and to develop critical analysis skills
  • To build skills, experience and attitudes necessary for life beyond the university.

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Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 12:00-13:50 9-15, 18-22

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Wednesday 16:00-16:50 10, 12, 18, 21
T2 Thursday 13:00-13:50 10, 12, 18, 21
T3 Thursday 14:00-14:50 10, 12, 18, 21
T4 Wednesday 11:00-11:50 10, 12, 18, 21

An introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation.

Sports, recreation and leisure play a large part in people's lives, and as a consequence, it is a huge global industry that employs a large number of people and has a significant economic impact. The marketing of such activity has increasingly become a specialised field in its own right. The industry is growing rapidly following the global changes in lifestyle trends, and therefore, there are growing job opportunities for marketers in this field.

Paper title Sports Marketing
Paper code MART207
Subject Marketing Management
EFTS 0.1500
Points 18 points
Teaching period First Semester
Domestic Tuition Fees (NZD) $829.65
International Tuition Fees (NZD) $3,993.30

^ Top of page

Prerequisite
108 points
Schedule C
Commerce
Contact
john.guthrie@otago.ac.nz
Teaching staff
Dr John Guthrie
Teaching Arrangements
Every week students must attend one 110-minute lecture and participate in one tutorial (50 minutes) when scheduled.
Textbooks
Foundation Text: Shank, Matthew D. "Sports Marketing- A strategic perspective." Prentice Hall, Edition 4 (3rd Edition is OK)

Recommended Text (to be consulted but not necessarily purchased): Emerson, Lisa (2005) "Writing Guidelines for Business Students", The Dunmore Press.
Course outline
View the course outline for MART 207
Graduate Attributes Emphasised
Global perspective, Lifelong learning, Communication, Critical thinking, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
  • To provide an introduction to the theory and practice of sports marketing, with particular emphasis on the New Zealand situation
  • To look in detail at the unique features of sport and its marketing that require it to be considered as a separate field of study
  • To provide students with an understanding of the skills necessary to operate in the sports marketing industry
  • To provide students with opportunities to develop written and oral communication skills
  • To provide students with opportunities to research sources of information and to develop critical analysis skills
  • To build skills, experience and attitudes necessary for life beyond the university.

^ Top of page

Timetable

First Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 12:00-13:50 9-13, 15-22

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Wednesday 11:00-11:50 10, 12, 18, 21
T2 Wednesday 16:00-16:50 10, 12, 18, 21
T3 Thursday 13:00-13:50 10, 12, 18, 21
T4 Thursday 14:00-14:50 10, 12, 18, 21