An introduction to the design and execution of tourism research methods. Emphasis is placed on using research to address issues relating to the development and marketing of tourism destinations as well as understanding tourist motivations and experiences.
This paper is designed to introduce students to the basic strategies and methods for conducting tourism research. Topics covered in this paper include problem formulation and research design; research implementation; data collection and analysis and results interpretation; evaluation; and application. A practical emphasis of this paper will be placed on using research to address real-life issues related to the development and marketing of tourism destinations as well as understanding tourist motivations, behaviours and experiences.
|Paper title||Tourism Research Methods|
|Teaching period||First Semester|
|Domestic Tuition Fees (NZD)||$829.65|
|International Tuition Fees (NZD)||$3,993.30|
- (BSNS 102 or BSNS 112) and 54 200-level points
- TOUR 302
- Schedule C
- More information link
- View more information on the Department of Tourism's website
- Teaching staff
- Dr Trudie Walters
- Paper Structure
- This paper consists of three major components:
- The first component introduces tourism research designs and processes
- The second component focuses on quantitative research methods and data analysis
- The final component presents the methods and techniques for conducting qualitative research
- Teaching Arrangements
- One 110-minute lecture per week and a fortnightly tutorial.
- Babbie, E. (2010). The Practice of Social Research (12th Edition). Thomson Wadsworth
- Ritchie, B.W.; Burns, P.; and Palmer, C. (Ed). (2005). Tourism Research Methods: Integrating Theory with Practice. CABI Publishing. (Optional)
- Creswell, J. W. (2003). Research design: qualitative, quantitative, and mixed methods approach. Thousand Oaks, California: Sage Publications. (Optional)
- Baggio, R., and Klobas, J. (2011). Quantitative Methods in Tourism: A Hand Book. Channel View Publications
- Fields, A. (2013). Discovering Statistics Using IBM SPSS Statistics (4th edition). Thousand Oaks, California: Sage Publications
- Graduate Attributes Emphasised
- Communication, Critical thinking, Research, Lifelong learning.
View more information about Otago's graduate attributes.
- Learning Outcomes
- Students who successfully complete the paper will
- Develop knowledge of the basic processes of conducting tourism research
- Demonstrate an ability to design a scientific research to address and analyse real-life tourism problems
- Recognise the relationship between research theory and research application
- Distinguish between qualitative and quantitative research and their respective strengths and weaknesses
- Design and plan for the implementation of quantitative and qualitative research instruments such as questionnaires and interviews
- Choose appropriate methods of data collection and analysis for tourism research
- Collect, analyse and present primary and secondary data using a range of qualitative and quantitative research techniques as appropriate
- Course outline
- The Course Outline will be available on Blackboard at the beginning of the course.