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TOUR218 Tourism and Hospitality Enterprise Management

Highlights the unique nature of hospitality and tourism businesses. Co-creation, performance and HRM, seasonality, yield management, distribution, production and selling of ‘experiences’.

In a highly competitive landscape, tourism and hospitality enterprises are adopting new ways of management and new ways of thinking. Issues about sustainability, ethics and provision of memorable and authentic customer experiences are becoming more and more relevant to many organisations. This paper provides an overview of cutting-edge practices, theories and models of relevance to small, medium and larger organisations in tourism and hospitality sectors.

Paper title Tourism and Hospitality Enterprise Management
Paper code TOUR218
Subject Tourism
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $813.45
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Prerequisite
TOUR 101 or 108 points
Schedule C
Commerce
Contact
tourism@otago.ac.nz
Teaching staff
Dr Craig Lee and guest lecturers
Paper Structure
The paper covers three core themes:
  • Experience design and management
  • Management of change and seasonality
  • Well-being, sustainability and responsibility
Teaching Arrangements
Two 1-hour lectures and a fortnightly tutorial
Textbooks
There is no single textbook for TOUR 218; however, there will be a range of readings that will need to be read throughout the semester. These will be regularly provided by the tutor or the lecturer or posted on Blackboard.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Students who successfully complete the paper will gain
  • An insight into the issues surrounding the nature of the production and selling of 'experiences'
  • An understanding of human resources management
  • An understanding of the management implications of issues surrounding seasonality, accreditation and impacts of cultural and environmental values on business success
  • An introduction to the concept of yield management for tourism and hospitality enterprises
  • An insight into the unique nature of tourism and hospitality distribution
  • An understanding of cutting-edge issues related to leadership and marketing in the context of tourism and hospitality enterprises (THEs)
  • An understanding of sustainable practices and an appreciation of how future THEs might look

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Wednesday 09:00-09:50 28-34, 36-41
Friday 10:00-10:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 14:00-14:50 29, 31, 33, 36, 38, 40
T2 Thursday 11:00-11:50 29, 31, 33, 36, 38, 40

Highlights the unique nature of hospitality and tourism businesses. Co-creation, performance and HRM, seasonality, yield management, distribution, production and selling of ‘experiences’.

In a highly competitive landscape, tourism and hospitality enterprises are adopting new ways of management and new ways of thinking. In this paper we explore issues that make managing tourism and hospitality (T&H) businesses different to businesses in other sectors. Throughout the semester we will study concepts such as co-creation, performance and HRM, seasonality, yield management, distribution, and the production and selling of 'experiences'. These issues are faced by small and large T&H businesses alike: from owner-operated caf?®s, motels or tourism businesses to multi-national hotel chains, international airlines or tour companies.

Paper title Tourism and Hospitality Enterprise Management
Paper code TOUR218
Subject Tourism
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $829.65
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

^ Top of page

Prerequisite
TOUR 101 or 108 points
Schedule C
Commerce
Contact
tourism@otago.ac.nz
Teaching staff
Dr Susan Houge Mackenzie and guest lecturers
Paper Structure
The paper covers three core themes:
  • Experience design and management
  • Management of change and seasonality
  • Well-being, sustainability and responsibility
Teaching Arrangements
Two 1-hour lectures and a fortnightly tutorial.
Textbooks
There is no single textbook for TOUR 218; however, there will be a range of readings that will need to be read throughout the semester. These will be regularly provided by the tutor or the lecturer or posted on Blackboard.
Graduate Attributes Emphasised
Global perspective, Interdisciplinary perspective, Lifelong learning, Information literacy, Research, Self-motivation, Teamwork.
View more information about Otago's graduate attributes.
Learning Outcomes
Students who successfully complete the paper will gain
  • An insight into the issues surrounding the nature of the production and selling of 'experiences'
  • An understanding of human resources management
  • An understanding of the management implications of issues surrounding seasonality, accreditation and impacts of cultural and environmental values on business success
  • An introduction to the concept of yield management for tourism and hospitality enterprises
  • An insight into the unique nature of tourism and hospitality distribution
  • An understanding of cutting-edge issues related to leadership and marketing in the context of tourism and hospitality enterprises (THEs)
  • An understanding of sustainable practices and an appreciation of how future THEs might look
Course outline
The Course Outline will be available on Blackboard once the course begins.

^ Top of page

Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Wednesday 09:00-09:50 28-34, 36-41
Friday 10:00-10:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Monday 14:00-14:50 29, 31, 33, 36, 38, 40
T2 Thursday 11:00-11:50 29, 31, 33, 36, 38, 40