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TOUR305 Tourism Product Development

An introduction to analysis of existing tourism products and the development of new tourism products, including how particular narratives are constructed to tell a story to be associated with the product. Also, this paper presents a framework, within persuasive communication, for managing consumer behaviour at the site where a product is offered.

Developing new tourism products and enriching existing ones is exciting. This paper provides opportunities to work individually and in groups on producing tourism products that are innovative, imaginative and practicable. The teaching is student-centred and combines formal content and experiential learning. The project assignment simulates the kind of task commonly encountered when working in consultancy firms. Completing this paper provides students with useful skills and is a great preparation for employment after graduation.

Paper title Tourism Product Development
Paper code TOUR305
Subject Tourism
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees (NZD) $813.45
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Prerequisite
54 200-level points
Schedule C
Commerce
Contact
tourism@otago.ac.nz
Teaching staff
Dr Tess Guiney
Teaching Arrangements
One 2-hour lecture weekly and a fortnightly tutorial
Textbooks
Textbooks are not required for this paper.
Graduate Attributes Emphasised
Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Information literacy.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to develop tourism products and services that are relevant, meaningful and marketable.

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Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 11:00-12:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Tuesday 09:00-09:50 29, 31, 33, 36, 38, 40
T2 Wednesday 12:00-12:50 29, 31, 33, 36, 38, 40

An introduction to analysis of existing tourism products and the development of new tourism products, including how particular narratives are constructed to tell a story to be associated with the product. Also, this paper presents a framework, within persuasive communication, for managing consumer behaviour at the site where a product is offered.

Developing new tourism products and enriching existing ones is exciting. This paper provides opportunities to work individually and in groups on producing tourism products that are innovative, imaginative and practicable. The teaching is student-centred and combines formal content and experiential learning. The project assignment simulates the kind of task commonly encountered when working in consultancy firms. Completing this paper provides students with useful skills and is a great preparation for employment after graduation.

Paper title Tourism Product Development
Paper code TOUR305
Subject Tourism
EFTS 0.1500
Points 18 points
Teaching period Second Semester
Domestic Tuition Fees Tuition Fees for 2018 have not yet been set
International Tuition Fees Tuition Fees for international students are elsewhere on this website.

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Prerequisite
54 200-level points
Schedule C
Commerce
Contact
tourism@otago.ac.nz
Teaching staff
Dr Julia Albrecht
Teaching Arrangements
One 2-hour lecture weekly and a fortnightly tutorial.
Textbooks
Textbooks are not required for this paper.
Graduate Attributes Emphasised
Interdisciplinary perspective, Lifelong learning, Communication, Critical thinking, Cultural understanding, Information literacy.
View more information about Otago's graduate attributes.
Learning Outcomes
Upon successful completion of this paper, you should be able to develop tourism products and services that are relevant, meaningful and marketable.
Course outline
The Course Outline will be available on Blackboard at the start of the course.

^ Top of page

Timetable

Second Semester

Location
Dunedin
Teaching method
This paper is taught On Campus
Learning management system
Blackboard

Lecture

Stream Days Times Weeks
Attend
L1 Tuesday 11:00-12:50 28-34, 36-41

Tutorial

Stream Days Times Weeks
Attend one stream from
T1 Tuesday 09:00-09:50 29, 31, 33, 36, 38, 40
T2 Wednesday 12:00-12:50 29, 31, 33, 36, 38, 40