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Web strategy at the University of Otago

Purpose

The Web Strategic Plan provides direction for the University of Otago’s web presence. It is supported by the University of Otago Web Policy which includes web terminology definitions, and by the University of Otago Web Guidelines which provide direction for operational decision making.

The Web Strategic Plan should be taken into consideration by all staff and units engaged in the development and delivery of web-based services, content and applications.

Goals

In alignment with the University’s Strategic Imperatives, the Web Advisory Committee has identified the following goals for the University’s web presence.

  1. To provide a web presence that supports research excellence across the University.
  2. To provide a web presence that supports excellence in research-informed teaching at the University.
  3. To provide an accessible and supportive web presence for all members of the University community.
  4. To provide a high-quality online presence for the recruitment of undergraduates, postgraduates, researchers, and staff.
  5. To strengthen the University’s reputation and its ability to engage externally by providing a web presence of high quality.
  6. To ensure that the University’s web presence is of the highest order in terms of both content and technical quality and continues to keep pace with technological advancement.

The University’s strategic goals regarding its web presence will be achieved using strategies and actions that include:

  1. A web presence that supports research excellence across the University – enabling research collaborations independent of researcher location; using well-supported, state of art web technologies appropriate to each discipline; attracting international researchers and postgraduates with high quality online information on research programmes and research groups; developing tools and access points that coordinate and strengthen Māori research within and across all campuses.
  2. A web presence that supports excellence in research-informed teaching at the University – providing access for all students and teaching staff to university and departmental resources independent of location; providing online access to teaching programmes and resources through appropriate learning management systems, collaboration tools, communication channels and databases; providing easy to use, high quality e-learning environments and opportunities that promote community, sharing, discussion and discovery; providing resources in Te Reo Māori, and which reflect key aspects of Te Ao Māori as an integral part of the web presence; developing new teaching resources with the ability to deliver online.
  3. An accessible and attractive web presence for all members of the University community - providing a web presence with a high standard of accessibility; providing online services with the optimal level of performance and reliability, and the highest standard of information quality; encouraging learning and collaboration using high-quality tools in an open and social environment; using new online technologies that enhance the University’s reputation as innovative and technically advanced; providing corporate shared private space where access to online resources can be limited to appropriate groups within the University.
  4. A high quality online presence for the recruitment of undergraduates, postgraduates, researchers and staff – attracting and engaging prospective undergraduates and their parents and/or whānau with the unique study and learning opportunities that the University of Otago and the Dunedin, Wellington, Christchurch and Invercargill environments present; attracting and engaging prospective students with the research culture, expertise and research opportunities presented by the University of Otago; attracting and engaging prospective staff and students through the use of Te Reo Māori and by reflecting key aspects of Te Ao Māori as a visible component of the web presence; attracting new staff by providing high quality information online.
  5. Strengthen the University’s reputation and its ability to engage externally by providing a web presence of high quality – portraying itself online as an institution of good reputation and standing; presenting news, information and events to the public in a timely, attractive and positive light; presenting itself as an open and transparent community with the highest standards and protocols
  6. Ensure the University’s web presence is the highest order in both content and technical quality and continues to keep pace with technological advancement – providing a strong web policy and ensuring compliance; providing clear, up to date web guidelines; regularly reviewing and upgrading supporting technology, to enhance the University’s reputation as a research-led university of international standing; promoting the use of (and using) Te Reo Māori, focussing on content quality and adopting appropriate new technologies; engaging the University community with developing and maintaining a high-quality university web-presence.

Approved by the Vice-Chancellor’s Advisory Committee, 5 September 2011
Last revision: 26 November 2015