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Inaugural Professorial Lecture – Professor Maree Thyne

All University, Public
Event type
Inaugural professorial lecture
Department of Marketing

The meaning of 'social distance' in tourism research – before COVID‑19

Maree’s research focus is consumer behaviour, in particular tourist behaviour. She has over 20 years’ experience in examining tourists’ needs and wants, determining how we can best meet these to provide a satisfying experience.

Encompassing an extensive global network, Maree has led international research projects into several areas including examining the impact of tourists interacting with other tourists; the changing nature of cultural tourists; and understanding cruise tourist motivations.

Maree is regarded as an international expert in cruise tourism and her research has advised various tourism stakeholders, including: Cruise New Zealand Association; National Port Authorities, Regional Tourism Organisations and individual operators.

Working closely with businesses, Maree has led significant curriculum development around ensuring students are able to apply marketing theory to real business problems.

Maree holds various senior roles within the University, including Pro-Vice Chancellor, Commerce, Dean of the Otago Business School, and member of the University Senior Leadership Team, and Senate.

Streaming information for Professor Maree Thyne's IPL

This event will be live-streamed from 5:25pm, Thursday 12 October 2023, at the following web address:

Streaming link for Professor Maree Thyne's IPL

Test your connection to the streaming service here



Anna Poole


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