Category | Marketing and Communication |
---|---|
Type | Policy |
Approved by | Vice-Chancellor, June 2003 |
Date Policy Took Effect | 1 July 2003 |
Last Approved Revision | |
Sponsor | Deputy Vice-Chancellor (External Engagement) |
Responsible Officer | Director, Marketing Services |
Review Date | 1 October 2021 |
Purpose
This policy determines the management of the graphical use of the University's Brand through publications, car livery, signage or any other visual element.
Organisational Scope
This Policy applies University-wide.
Content
1. Use of the Brand
- Control over the visual expression of the University of Otago brand is vested in the Vice-Chancellor. The Deputy Vice-Chancellor (External Engagement) manages the use of the Brand on behalf of the Vice-Chancellor. This covers:
- Graphical expression of the words “University of Otago,” “Otago University.”
- Corporate colours
- University logo - crest mounted in white frame
- The relationship of the Brand with other design elements.
- University of Otago Brand Guide
- The University of Otago branding policy and procedures is described in detail in the “University of Otago Brand Guide.”
- All use of the Brand must comply with the University of Otago Brand Guide.
- The University of Otago Brand Guide is produced by the Deputy Vice-Chancellor (External Engagement).
- All decisions on whether or not use of the Brand complies with the University of Otago Brand Guide will be made by the Deputy Vice-Chancellor (External Engagement).