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University of Otago Brand Guide

Category Marketing and Communication
Type Guideline
Approved by Vice-Chancellor, June 2003
Date Guideline Took Effect 1 July 2003
Last Approved Revision 13 February 2015
Sponsor Deputy Vice-Chancellor (External Engagement)
Responsible Officer Head, Marketing Services
Review Date 13 February 2020


The purpose of the Brand Guide is to provide a clear guide to ensure that the University's visual image and impact are as strong as possible and are seen to have integrity and meaning.

Organisational Scope


Policy Content

A link to the existing webpage is provided here.

Related Policies, Procedures and Forms

Contact for Further Information

If you have any queries regarding the content of this guide or need further clarification, contact the Marketing Adviser on