Accessibility Skip to Global Navigation Skip to Local Navigation Skip to Content Skip to Search Skip to Site Map Menu

Study Marketing at Otago

The Commerce building east side

Apply for the Bachelor of Commerce (BCom) through the Dunedin campus in 2020

Apply Now

Apply for the Bachelor of Commerce with Honours (BCom(Hons)) through the Dunedin campus in 2020

Apply Now

Apply for the Diploma for Graduates (DipGrad) through the Dunedin campus in 2020

Apply Now

Apply for the Postgraduate Diploma in Commerce (PGDipCom) through the Dunedin campus in 2020

Apply Now

Apply for the Master of Marketing (MMart) through the Dunedin campus in 2020

Apply Now

Overview

Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but Marketing Management means more than just selling.

Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary.

^ Top of page

Contact details

Email marketing@otago.ac.nz
Website otago.ac.nz/marketing

^ Top of Page

Qualifications

Papers

See the full list of Marketing (MART) papers.

^ Top of page

Programme Requirements

Bachelor of Commerce (BCom) majoring in Marketing

Level Papers Points
100-level

BSNS 112  Interpreting Business Data

MART 112  Marketing Management

BSNS 111 Business and Society, BSNS 113 Economic Principles and Policy, BSNS 114 Financial Decision Making, BSNS 115 Accounting and Information Systems – must normally be taken in first year of study

18

18

72

200-level

MART 212  Understanding Markets

Two of MART 201  Integrated Marketing Communications, MART 210  Consumer Behaviour, MART 211  Products to Market

18

36

300-level

MART 301  Strategic Marketing Management

three of MART 304, MART 305, MART 306, MART 308, MART 325, MART 326, MART 328, MART 329, MART 330, MART 333, MART 355

18

54

Plus

126 further points; must include 54 points at 200-level or above. Up to 90 points may be taken from outside Commerce.

126
 

Every programme must include BSNS 111-115. At least three of these papers must be passed before enrolling in any 200-level Commerce paper, and all must be passed before enrolling in any 300-level Commerce paper. For single-degree BCom students, all five must be attempted in the first year of study or equivalent.

STAT 110 or STAT 115 will be accepted as an alternative to BSNS 112 as a required paper or as part of the major subject requirements or as a prerequisite when:
(a) the paper has been passed before the student has enrolled for a BCom degree; or
(b) a student is enrolling for both a BCom and another degree for which STAT 110 or STAT 115 is required.

Total   360

^ Top of page

Bachelor of Commerce with Honours (BCom(Hons)) in Marketing

Papers

^ Top of page

Diploma for Graduates (DipGrad) endorsed in Advertising

Papers required
  • MART 333  Creative Marketing Communication
  • MART 469  Advertising Planning and Concept Development
  • At least 18 MART points at 300-level or above
  • 72 further points, including at least 18 at 300-level or above

Note: Admission to this programme is subject to approval from the Head of the Department of Marketing.

Note: Endorsement may require enrolment in papers totalling more than 120 points, depending on the extent of prior study in relevant subjects and whether the student wishes to be eligible for postgraduate study in the subject of endorsement.

^ Top of page

Postgraduate Diploma in Commerce (PGDipCom) in Marketing

Papers

^ Top of page

Master of Commerce (MCom) in Marketing

Thesis
  • Thesis: MART 5

^ Top of page

Master of Marketing (MMart)

Papers

Three compulsory papers (20 points each):

Four of the following elective papers, including at least two MART papers (20 points each):

Plus one of the following project papers (40 points each):

^ Top of page

Minor Subject Requirements

Marketing as a minor subject for a BA, MusB, BPA, BTheol, BSc, BAppSc, BCom, BHealSc or BASc degree

Available as a minor subject for a Bachelor of Arts (BA), Bachelor of Music (MusB), Bachelor of Performing Arts (BPA), Bachelor of Theology (BTheol), Bachelor of Science (BSc), Bachelor of Applied Science (BAppSc), Bachelor of Commerce (BCom), Bachelor of Health Science (BHealSc), or Bachelor of Arts and Science (BASc) degree

Level Papers Points
100-level

MART 112  Marketing Management

18

200-level and above

Four MART papers at 200-level or above including at least two of:
MART 201  Integrated Marketing Communications
MART 210  Consumer Behaviour
MART 211  Products to Market
MART 212  Understanding Markets

and at least one 300-level MART paper

72
Total   90

^ Top of page