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Sustainability: What do we know and what do we need to know?

Sustainability: What do we know and what do we need to know?

Seminar presented by Associate Professor Rob Aitken, Department of Marketing

A substantial body of scientific research, and a great deal of public opinion, suggests that current rates of consumption are unsustainable and, if they are not changed, will have an irreversibly negative impact on the future well-being of society and the long-term survival of the planet.

The continued increase in human consumption is described as the defining business challenge of our times and there is a need for ambitious and radical processes of societal reinvention of systems of consumption and production The UN’s Sustainable Development Goals, adopted in September 2015, place special emphasis on sustainable consumption and production (goal #12).

According to the UN, “sustainable consumption and production aims at ‘doing more and better with less’, increasing net welfare gains from economic activities by reducing resource use, degradation and pollution along the whole life cycle, while increasing quality of life.” Or, more simply, sustainability is, ‘development that meets the needs of the present without compromising the ability of future generations to meet their own needs.’ In response, there are increasing numbers of social experiments fostering the emergence of new forms of provisioning, such as the sharing economy, social business enterprise and the organization of more communitarian lifestyles.

This presentation looks at some research that is trying to understand how we might all move to a more sustainable consumption future.

Date Friday, 27 October 2017
Time 12:00pm - 1:00pm
Audience All University
Event Category Business
Event Type Departmental Seminar
LocationCommerce 4.26
Contact NameDr John Williams, Department of Marketing Seminar Series Coordinator
Contact Phone+64 3 479 5040

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