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Raymond Xia image

BA(Hons) MA (Durham), PhD (University of Otago)

Contact details

Room OBS 4.05
Tel +64 3 479 8407
Email raymond.xia@otago.ac.nz

Background

Dr Raymond Xia joined the Otago DBA program in 2017. After finishing his education in the UK, he moved back to China and spent ten years in global companies as the head of marketing. Afterwards, Raymond moved to academia and moved into New Zealand in 2012. He received his PhD in Marketing from the University of Otago. He now is a lecturer based in the DBA programme. He teaches and supervises the DBA candidates for both New Zealand and China streams. Additionally, he teaches marketing for MBA, and papers for undergraduates in the marketing department.

Raymond is the international academic leader of Otago Business School focusing on the academic support for international students at OBS. He is also on the committee of Dunedin Shanghai Association initiating and liaising cultural, commercial and educational events and cooperation between New Zealand and China.

Research interests

  • The consumer behaviour through cultural lens
  • Well-being and consumption
  • Material collection
  • Branding strategy
  • Consumer data privacy

Teaching responsibilities

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Publications

Chen, S., Waseem, D., Xia, Z., Tran, K. T., Li, Y., & Yao, J. (2021). To disclose or to falsify: The effects of cognitive trust and affective trust on customer cooperation in contact tracing. International Journal of Hospitality Management, 94, 102867. doi: 10.1016/j.ijhm.2021.102867

Xia, R. Z. (2019). The psychological well-being among Chinese elites. In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 164-167). Retrieved from https://confer.nz/anzmac2019

Xia, R. Z., Mather, D., & Gnoth, J. (2017). Understanding Consumption Face in modern China: Its power to young Chinese and beyond. Proceedings of the New Zealand Asian Studies Society (NZASIA) International Conference. (pp. 28). Retrieved from http://www.otago.ac.nz/nzasia-2017/index.html

Xia, R. Z. (2017). Consumer culture in China: Consumption Face (PhD). University of Otago, Dunedin, New Zealand. Retrieved from http://hdl.handle.net/10523/7124

Xia, R. Z., Mather, D. W., Gnoth, J., & Garry, T. (2014). Chinese face and 'consumption face': Research of face influence on consumption differentiated by generations. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 339-345). ANZMAC. [Full Paper]

Journal - Research Article

Chen, S., Waseem, D., Xia, Z., Tran, K. T., Li, Y., & Yao, J. (2021). To disclose or to falsify: The effects of cognitive trust and affective trust on customer cooperation in contact tracing. International Journal of Hospitality Management, 94, 102867. doi: 10.1016/j.ijhm.2021.102867

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Conference Contribution - Published proceedings: Full paper

Xia, R. Z. (2019). The psychological well-being among Chinese elites. In J. E. Richard & D. Kadirov (Eds.), Proceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC): Winds of Change. (pp. 164-167). Retrieved from https://confer.nz/anzmac2019

Xia, R. Z., Mather, D. W., Gnoth, J., & Garry, T. (2014). Chinese face and 'consumption face': Research of face influence on consumption differentiated by generations. In S. Rundle-Thiele, K. Kubacki & D. Arli (Eds.), Proceedings of the Australian & New Zealand Marketing Academy (ANZMAC) Annual Conference: Agents of Change. (pp. 339-345). ANZMAC. [Full Paper]

Xia, R. Z., Mather, D., & Gnoth, J. (2014). Does face still matter to Chinese young consumers for product and brand purchase decision? Proceedings of the Academy of Marketing Conference (AM): Marketing Dimensions: People, Places and Spaces. Retrieved from https://www.academyofmarketing.org

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Conference Contribution - Published proceedings: Abstract

Xia, R. Z., Mather, D., & Gnoth, J. (2017). Understanding Consumption Face in modern China: Its power to young Chinese and beyond. Proceedings of the New Zealand Asian Studies Society (NZASIA) International Conference. (pp. 28). Retrieved from http://www.otago.ac.nz/nzasia-2017/index.html

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Awarded Doctoral Degree

Xia, R. Z. (2017). Consumer culture in China: Consumption Face (PhD). University of Otago, Dunedin, New Zealand. Retrieved from http://hdl.handle.net/10523/7124

More publications...

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